Question 1

To be a successful salesperson in Japan,one has to call customers often and build relationships before finalizing a sale.

Accepted Answer

A) True 
 B)False

Question 2

Buzz marketing involves hiring high profile sports stars and featuring them in advertisements.

Accepted Answer

A) True 
 B)False

Question 3

An important promotional vehicle for the Boeing company is

Accepted Answer

A) buzz marketing. 
B) the Olympics. 
C) the World Cup. 
D) the Paris Air Show. 
A) buzz marketing. 
B) the Olympics. 
C) the World Cup. 
D) the Paris Air Show.

Question 4

Indian Graphics is considering exhibiting at a trade fair in Germany.What advice would you give SCS?

Accepted Answer

A) Only attend if end-users of your products will be there. 
B) Firms from developing countries usually have been disappointed with European trade fairs. 
C) You might find a distributor for your product at the fair. 
D) German trade fairs are only open to German companies. 
A) Only attend if end-users of your products will be there. 
B) Firms from developing countries usually have been disappointed with European trade fairs. 
C) You might find a distributor for your product at the fair. 
D) German trade fairs are only open to German companies.

Question 5

Public relations personnel promote good will and assuage bad publicity for their company.

Accepted Answer

A) True 
 B)False

Question 6

Tunetoy Industries will be bidding on a turnkey project in Saudi Arabia.What advice would you give Tunetoy?

Accepted Answer

A) You may be asked to post a performance bond. 
B) Be sure your bid is the lowest. 
C) It is likely that hundreds of competitors will be submitting final bids. 
D) All of the above 
A) You may be asked to post a performance bond. 
B) Be sure your bid is the lowest. 
C) It is likely that hundreds of competitors will be submitting final bids. 
D) All of the above

Question 7

A push strategy is suitable in countries that have very good advertising media.

Accepted Answer

A) True 
 B)False

Question 8

In textiles,companies tend to assign sales territories to salespersons on the basis of language skills.

Accepted Answer

A) True 
 B)False

Question 9

Taiwan Electronics wants to start some buzz in rural India about its new line of televisions.They should seek out

Accepted Answer

A) Indian celebrities. 
B) U.S.film actors. 
C) village leaders. 
D) customers in big cities,as buzz only works in big cities. 
A) Indian celebrities. 
B) U.S.film actors. 
C) village leaders. 
D) customers in big cities,as buzz only works in big cities.

Question 10

The guarantee given by the company winning the bid that it will pay certain specified damages to the customer if the job is not completed is known as a(n)____________________ bond.

Accepted Answer

The answer of The guarantee given by the company winning...

Question 11

Exchanging business gifts before meetings is customary in all countries.

Accepted Answer

A) True 
 B)False

Question 12

Clover works supplies traffic management systems to governments around the world.It will likely employ

Accepted Answer

A) personal selling. 
B) formal bids. 
C) performance bonds. 
D) All of the above 
A) personal selling. 
B) formal bids. 
C) performance bonds. 
D) All of the above

Question 13

A pull strategy is directed at the final buyer or end user of a product or service.

Accepted Answer

A) True 
 B)False

Question 14

Swiss Pharaceuticals never allows its sales force to offer business gifts in Switzerland,but it does allow the practice in certain other markets.Why is this?

Accepted Answer

A) They prefer the use of coupons in Switzerland. 
B) Gifts are the cultural norm in some markets. 
C) Both a and b 
D) None of the above 
A) They prefer the use of coupons in Switzerland. 
B) Gifts are the cultural norm in some markets. 
C) Both a and b 
D) None of the above

Question 15

International selling is easier than local selling because of similarities across cultures in marketing issues.

Accepted Answer

A) True 
 B)False

Question 16

A company-owned sales force gives the company better control over what products to market and when to market them.

Accepted Answer

A) True 
 B)False

Question 17

Differences exist between countries in how appointments are made,people are introduced,and the lead-time required for making appointments.

Accepted Answer

A) True 
 B)False

Question 18

A turnkey project is a project in which one bidder begins the project and another finishes it.

Accepted Answer

A) True 
 B)False

Question 19

While selling through a bidding process,the buyer is first interested in

Accepted Answer

A) detailed tender document. 
B) general company background. 
C) bid amount. 
D) unformatted tender document. 
A) detailed tender document. 
B) general company background. 
C) bid amount. 
D) unformatted tender document.

Question 20

The guarantee given by the company winning the bid that it will pay certain specified damages to the customer if the job is not completed is known as a

Accepted Answer

A) guarantee bond. 
B) performance bond. 
C) junk bond. 
D) warranty. 
A) guarantee bond. 
B) performance bond. 
C) junk bond. 
D) warranty.

To be a successful salesperson in Japan,one has to call customers often and build relationships before finalizing a sale.

Buzz marketing involves hiring high profile sports stars and featuring them in advertisements.

An important promotional vehicle for the Boeing company is

Indian Graphics is considering exhibiting at a trade fair in Germany.What advice would you give SCS?

Public relations personnel promote good will and assuage bad publicity for their company.

Tunetoy Industries will be bidding on a turnkey project in Saudi Arabia.What advice would you give Tunetoy?

A push strategy is suitable in countries that have very good advertising media.

In textiles,companies tend to assign sales territories to salespersons on the basis of language skills.

Taiwan Electronics wants to start some buzz in rural India about its new line of televisions.They should seek out

The guarantee given by the company winning the bid that it will pay certain specified damages to the customer if the job is not completed is known as a(n)____________________ bond.

Exchanging business gifts before meetings is customary in all countries.

Clover works supplies traffic management systems to governments around the world.It will likely employ

A pull strategy is directed at the final buyer or end user of a product or service.

Swiss Pharaceuticals never allows its sales force to offer business gifts in Switzerland,but it does allow the practice in certain other markets.Why is this?

International selling is easier than local selling because of similarities across cultures in marketing issues.

A company-owned sales force gives the company better control over what products to market and when to market them.

Differences exist between countries in how appointments are made,people are introduced,and the lead-time required for making appointments.

A turnkey project is a project in which one bidder begins the project and another finishes it.

While selling through a bidding process,the buyer is first interested in

The guarantee given by the company winning the bid that it will pay certain specified damages to the customer if the job is not completed is known as a

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Managing Global Advertising

Organizing for Global Marketing

Filters

Exam 14: Global Promotion Strategies

To be a successful salesperson in Japan,one has to call customers often and build relationships before finalizing a sale.

Buzz marketing involves hiring high profile sports stars and featuring them in advertisements.

An important promotional vehicle for the Boeing company is

Indian Graphics is considering exhibiting at a trade fair in Germany.What advice would you give SCS?

Public relations personnel promote good will and assuage bad publicity for their company.

Tunetoy Industries will be bidding on a turnkey project in Saudi Arabia.What advice would you give Tunetoy?

A push strategy is suitable in countries that have very good advertising media.

In textiles,companies tend to assign sales territories to salespersons on the basis of language skills.

Taiwan Electronics wants to start some buzz in rural India about its new line of televisions.They should seek out

The guarantee given by the company winning the bid that it will pay certain specified damages to the customer if the job is not completed is known as a(n)____________________ bond.

Exchanging business gifts before meetings is customary in all countries.

Clover works supplies traffic management systems to governments around the world.It will likely employ

A pull strategy is directed at the final buyer or end user of a product or service.

Swiss Pharaceuticals never allows its sales force to offer business gifts in Switzerland,but it does allow the practice in certain other markets.Why is this?

International selling is easier than local selling because of similarities across cultures in marketing issues.

A company-owned sales force gives the company better control over what products to market and when to market them.

Differences exist between countries in how appointments are made,people are introduced,and the lead-time required for making appointments.

A turnkey project is a project in which one bidder begins the project and another finishes it.

While selling through a bidding process,the buyer is first interested in

The guarantee given by the company winning the bid that it will pay certain specified damages to the customer if the job is not completed is known as a

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Managing Global Advertising

Organizing for Global Marketing

Filters