Question 1

Japanese buyers do not like salespersons to drop by frequently.

Accepted Answer

A) True 
 B)False

Question 2

In Latin America,a sales force needs to spend more time to attract new business-to-business customers because

Accepted Answer

A) buyers are monochronic. 
B) buyers are individualistic. 
C) buyer are more loyal to current suppliers. 
D) buyers are usually part of a family business. 
A) buyers are monochronic. 
B) buyers are individualistic. 
C) buyer are more loyal to current suppliers. 
D) buyers are usually part of a family business.

Question 3

Action Toys is planning a push strategy in France.Which of the following would the firm likely pursue?

Accepted Answer

A) Lowering prices to consumers 
B) Increasing prices to consumers 
C) Increasing advertising 
D) Increasing distributors' margins 
A) Lowering prices to consumers 
B) Increasing prices to consumers 
C) Increasing advertising 
D) Increasing distributors' margins

Question 4

Word of mouth is especially crucial to marketing in

Accepted Answer

A) Hong Kong. 
B) Indonesia. 
C) South Korea. 
D) All of the above 
A) Hong Kong. 
B) Indonesia. 
C) South Korea. 
D) All of the above

Question 5

What was a major problem that Dell computer faced in Brazil when preparing to send brochures to potential distributors?

Accepted Answer

A) They discovered the brochure color was offensive. 
B) They forgot to translate the brochure. 
C) They translated the brochure into Spanish from English. 
D) It was difficult to get a list of names and addresses. 
A) They discovered the brochure color was offensive. 
B) They forgot to translate the brochure. 
C) They translated the brochure into Spanish from English. 
D) It was difficult to get a list of names and addresses.

Question 6

Personal selling is always in English and knowledge of the local language is not very beneficial.

Accepted Answer

A) True 
 B)False

Question 7

Local sales forces are involved in selling in only one country.

Accepted Answer

A) True 
 B)False

Question 8

In the United States,compensation packages for sales personnel are

Accepted Answer

A) fixed. 
B) very low. 
C) very high. 
D) flexible and volume-based. 
A) fixed. 
B) very low. 
C) very high. 
D) flexible and volume-based.

Question 9

What is the type of selling in which a customer is met in person by a representative of the marketing company?

Accepted Answer

A) Customer selling 
B) Direct selling 
C) Personal selling 
D) Push selling 
A) Customer selling 
B) Direct selling 
C) Personal selling 
D) Push selling

Question 10

The main function of a missionary sales force is to

Accepted Answer

A) distribute the product. 
B) sell the product. 
C) promote the product. 
D) finalize negotiations. 
A) distribute the product. 
B) sell the product. 
C) promote the product. 
D) finalize negotiations.

Question 11

Ad hoc consortia can be formed for very large projects only if the firms in the consortia all possess the same skill set.

Accepted Answer

A) True 
 B)False

Question 12

____________________ is a type of marketing in which manufacturers use word-of-mouth to attract people's attention.

Accepted Answer

The answer of ____________________ is a type of marketing in...

Question 13

Proactive public relations can often help offset xenophobia.

Accepted Answer

A) True 
 B)False

Question 14

Tunetoy Industries is competing for a major project with the Indonesian government.It is in the prequalifying phase.It should

Accepted Answer

A) submit a formal bid. 
B) describe similar projects it has completed in the past. 
C) post a performance bond. 
D) decide soon if the project is of interest to the firm. 
A) submit a formal bid. 
B) describe similar projects it has completed in the past. 
C) post a performance bond. 
D) decide soon if the project is of interest to the firm.

Question 15

Taberet,a German company,is planning an extensive move into Brazil.How will Taberet's personal selling model be affected in this new market?

Accepted Answer

A) Salespersons may be difficult to recruit. 
B) Potential buyers should be easy to identify. 
C) Salespersons will need to be compensated by commissions only. 
D) Salespersons will need to register with the government. 
A) Salespersons may be difficult to recruit. 
B) Potential buyers should be easy to identify. 
C) Salespersons will need to be compensated by commissions only. 
D) Salespersons will need to register with the government.

Question 16

French Bakery Breads utilizes couponing and advertising extensively in Argentina.It is pursuing which of the following?

Accepted Answer

A) A push strategy 
B) A pull strategy 
C) Global account strategy 
D) Both a and c 
A) A push strategy 
B) A pull strategy 
C) Global account strategy 
D) Both a and c

Question 17

French is the language spoken by most customers in the aerospace industry.

Accepted Answer

A) True 
 B)False

Question 18

The main role of public relations personnel is to

Accepted Answer

A) promote new products. 
B) create buzz marketing. 
C) promote goodwill toward the firm. 
D) create bad publicity for competitors. 
A) promote new products. 
B) create buzz marketing. 
C) promote goodwill toward the firm. 
D) create bad publicity for competitors.

Question 19

In which country is the time between the first sales call and the purchase decision likely to be the quickest?

Accepted Answer

A) Britain 
B) Sweden 
C) Japan 
D) United States 
A) Britain 
B) Sweden 
C) Japan 
D) United States

Question 20

Negotiating with the Chinese takes much less time than negotiating with people from the United States or other Western countries.

Accepted Answer

A) True 
 B)False

Japanese buyers do not like salespersons to drop by frequently.

In Latin America,a sales force needs to spend more time to attract new business-to-business customers because

Action Toys is planning a push strategy in France.Which of the following would the firm likely pursue?

Word of mouth is especially crucial to marketing in

What was a major problem that Dell computer faced in Brazil when preparing to send brochures to potential distributors?

Personal selling is always in English and knowledge of the local language is not very beneficial.

Local sales forces are involved in selling in only one country.

In the United States,compensation packages for sales personnel are

What is the type of selling in which a customer is met in person by a representative of the marketing company?

The main function of a missionary sales force is to

Ad hoc consortia can be formed for very large projects only if the firms in the consortia all possess the same skill set.

____________________ is a type of marketing in which manufacturers use word-of-mouth to attract people's attention.

Proactive public relations can often help offset xenophobia.

Tunetoy Industries is competing for a major project with the Indonesian government.It is in the prequalifying phase.It should

Taberet,a German company,is planning an extensive move into Brazil.How will Taberet's personal selling model be affected in this new market?

French Bakery Breads utilizes couponing and advertising extensively in Argentina.It is pursuing which of the following?

French is the language spoken by most customers in the aerospace industry.

The main role of public relations personnel is to

In which country is the time between the first sales call and the purchase decision likely to be the quickest?

Negotiating with the Chinese takes much less time than negotiating with people from the United States or other Western countries.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Managing Global Advertising

Organizing for Global Marketing

Filters

Exam 14: Global Promotion Strategies

Japanese buyers do not like salespersons to drop by frequently.

In Latin America,a sales force needs to spend more time to attract new business-to-business customers because

Action Toys is planning a push strategy in France.Which of the following would the firm likely pursue?

Word of mouth is especially crucial to marketing in

What was a major problem that Dell computer faced in Brazil when preparing to send brochures to potential distributors?

Personal selling is always in English and knowledge of the local language is not very beneficial.

Local sales forces are involved in selling in only one country.

In the United States,compensation packages for sales personnel are

What is the type of selling in which a customer is met in person by a representative of the marketing company?

The main function of a missionary sales force is to

Ad hoc consortia can be formed for very large projects only if the firms in the consortia all possess the same skill set.

____________________ is a type of marketing in which manufacturers use word-of-mouth to attract people's attention.

Proactive public relations can often help offset xenophobia.

Tunetoy Industries is competing for a major project with the Indonesian government.It is in the prequalifying phase.It should

Taberet,a German company,is planning an extensive move into Brazil.How will Taberet's personal selling model be affected in this new market?

French Bakery Breads utilizes couponing and advertising extensively in Argentina.It is pursuing which of the following?

French is the language spoken by most customers in the aerospace industry.

The main role of public relations personnel is to

In which country is the time between the first sales call and the purchase decision likely to be the quickest?

Negotiating with the Chinese takes much less time than negotiating with people from the United States or other Western countries.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Managing Global Advertising

Organizing for Global Marketing

Filters