Question 1

Karavel Foods is considering sponsoring soccer teams to market its new line of soft drinks in developing countries.What advice would you give Karavel?

Accepted Answer

A) Soccer is only an appropriate choice in Latin America. 
B) Soccer is only an appropriate choice in Asia. 
C) Sports sponsorship is not a good way to reach lots of consumers in developing countries. 
D) Karavel soft drinks may be boycotted by some fans if the sponsored teams lose. 
A) Soccer is only an appropriate choice in Latin America. 
B) Soccer is only an appropriate choice in Asia. 
C) Sports sponsorship is not a good way to reach lots of consumers in developing countries. 
D) Karavel soft drinks may be boycotted by some fans if the sponsored teams lose.

Question 2

Clover works supplies traffic management systems to governments around the world.It will likely employ

Accepted Answer

A) a push strategy. 
B) personal selling. 
C) product placement. 
D) spam. 
A) a push strategy. 
B) personal selling. 
C) product placement. 
D) spam.

Question 3

In collectivist cultures,buzz marketing will

Accepted Answer

A) require the use of celebrities. 
B) require the use of members of the target in-group. 
C) require the use of persons at the top of the hierarchy. 
D) not work in a collectivist culture. 
A) require the use of celebrities. 
B) require the use of members of the target in-group. 
C) require the use of persons at the top of the hierarchy. 
D) not work in a collectivist culture.

Question 4

Slotting allowances are expensive in Saudi Arabia where shelf space in supermarkets is limited.

Accepted Answer

A) True 
 B)False

Question 5

SCS Graphics,a U.S.company,is considering exhibiting at a trade fair in Egypt.What advice would you give SCS?

Accepted Answer

A) Egyptian trade fairs are only open to Egyptian firms. 
B) Egyptian trade fairs are only open to Arab firms. 
C) Only attend if end-users of your products will be there. 
D) You might be able to see what your competitors are selling. 
A) Egyptian trade fairs are only open to Egyptian firms. 
B) Egyptian trade fairs are only open to Arab firms. 
C) Only attend if end-users of your products will be there. 
D) You might be able to see what your competitors are selling.

Question 6

In which country would recruiting qualified salespeople likely be the easiest?

Accepted Answer

A) Germany 
B) Mexico 
C) Netherlands 
D) United States 
A) Germany 
B) Mexico 
C) Netherlands 
D) United States

Question 7

Canon Car Mirrors is planning to enter Taiwan.How might the company's personal selling be affected?

Accepted Answer

A) Salespersons will be expected to give gifts to clients. 
B) Salespersons will need to be compensated by commissions only. 
C) Selling costs will be much higher than in the U.S. 
D) All of the above 
A) Salespersons will be expected to give gifts to clients. 
B) Salespersons will need to be compensated by commissions only. 
C) Selling costs will be much higher than in the U.S. 
D) All of the above

Question 8

Taberet,a German company,is planning an extensive move into Brazil.How will Taberet's personal selling model be affected in this new market?

Accepted Answer

A) Selling costs will be higher than in Germany. 
B) Salespersons will be easy to recruit. 
C) Communication must be in English or Spanish. 
D) The compensation package may need to be adapted. 
A) Selling costs will be higher than in Germany. 
B) Salespersons will be easy to recruit. 
C) Communication must be in English or Spanish. 
D) The compensation package may need to be adapted.

Question 9

One of the important tasks of the international sales force is to identify the buying unit of the company.

Accepted Answer

A) True 
 B)False

Question 10

A salesperson from Taiwan Mirrors offered a purchasing agent at a Swiss firm a small gift on his first visit.The purchasing agent was offended because

Accepted Answer

A) he thought it was a bribe. 
B) business gifts are against the law in Switzerland. 
C) business gifts must only be given to top managers in European firms. 
D) first-time gifts are expected to be substantial. 
A) he thought it was a bribe. 
B) business gifts are against the law in Switzerland. 
C) business gifts must only be given to top managers in European firms. 
D) first-time gifts are expected to be substantial.

Question 11

Which of the following companies would not be involved in sponsoring the soccer world cup?

Accepted Answer

A) Boeing 
B) Nike 
C) Sony 
D) Pepsi 
A) Boeing 
B) Nike 
C) Sony 
D) Pepsi

Question 12

Swiss Pharaceuticals never allows its sales force to offer business gifts in Switzerland,but it does allow the practice in certain other markets.Why is this?

Accepted Answer

A) Business gifts are against the law in Switzerland. 
B) Gifts can be culturally suspect in Switzerland. 
C) Gifts are required by law in some markets. 
D) Both b and c 
A) Business gifts are against the law in Switzerland. 
B) Gifts can be culturally suspect in Switzerland. 
C) Gifts are required by law in some markets. 
D) Both b and c

Question 13

International salespersons are only needed when companies deal directly with their clients abroad.

Accepted Answer

A) True 
 B)False

Question 14

Indopharm is planning a push strategy in Russia.Which of the following would the firm likely pursue?

Accepted Answer

A) Lowering prices to consumers 
B) Increasing distributors' margins 
C) Couponing consumers 
D) Push strategies are outlawed in Russia 
A) Lowering prices to consumers 
B) Increasing distributors' margins 
C) Couponing consumers 
D) Push strategies are outlawed in Russia

Question 15

Companies use the push strategy in markets where

Accepted Answer

A) they lack access to advertising media. 
B) there is a huge market potential. 
C) there are a large number of distributors. 
D) there are few distributors. 
A) they lack access to advertising media. 
B) there is a huge market potential. 
C) there are a large number of distributors. 
D) there are few distributors.

Question 16

____________________ takes place whenever a customer is met in person by a representative of the marketing company.

Accepted Answer

The answer of ____________________ takes place whenever a customer is...

Question 17

Karavel Foods is considering using several sales promotions that were successful in the U.S.in markets overseas.What advice would you give Karavel?

Accepted Answer

A) Sports promotions are rarely successful outside the U.S. 
B) Consumers worldwide prefer coupons to sweepstakes. 
C) Many national laws govern sales promotions. 
D) All of the above 
A) Sports promotions are rarely successful outside the U.S. 
B) Consumers worldwide prefer coupons to sweepstakes. 
C) Many national laws govern sales promotions. 
D) All of the above

Question 18

Argentin-tech is considering using personal selling to promote the purchase of its software in Brazil.What can Argentin-tech expect from this strategy?

Accepted Answer

A) It will be inexpensive. 
B) It will be relatively costly. 
C) Potential buyers will be difficult to identify. 
D) Both b and c 
A) It will be inexpensive. 
B) It will be relatively costly. 
C) Potential buyers will be difficult to identify. 
D) Both b and c

Question 19

Tin City Bicycles relies on a pull strategy in Italy.Therefore,it is likely to

Accepted Answer

A) have selective distribution. 
B) have exclusive distribution. 
C) have relatively low prices. 
D) advertise. 
A) have selective distribution. 
B) have exclusive distribution. 
C) have relatively low prices. 
D) advertise.

Question 20

Clover works supplies traffic management systems to governments around the world.It will likely not employ

Accepted Answer

A) personal selling. 
B) trade fairs. 
C) formal bids. 
D) telemarketing. 
A) personal selling. 
B) trade fairs. 
C) formal bids. 
D) telemarketing.

Karavel Foods is considering sponsoring soccer teams to market its new line of soft drinks in developing countries.What advice would you give Karavel?

Clover works supplies traffic management systems to governments around the world.It will likely employ

In collectivist cultures,buzz marketing will

Slotting allowances are expensive in Saudi Arabia where shelf space in supermarkets is limited.

SCS Graphics,a U.S.company,is considering exhibiting at a trade fair in Egypt.What advice would you give SCS?

In which country would recruiting qualified salespeople likely be the easiest?

Canon Car Mirrors is planning to enter Taiwan.How might the company's personal selling be affected?

Taberet,a German company,is planning an extensive move into Brazil.How will Taberet's personal selling model be affected in this new market?

One of the important tasks of the international sales force is to identify the buying unit of the company.

A salesperson from Taiwan Mirrors offered a purchasing agent at a Swiss firm a small gift on his first visit.The purchasing agent was offended because

Which of the following companies would not be involved in sponsoring the soccer world cup?

Swiss Pharaceuticals never allows its sales force to offer business gifts in Switzerland,but it does allow the practice in certain other markets.Why is this?

International salespersons are only needed when companies deal directly with their clients abroad.

Indopharm is planning a push strategy in Russia.Which of the following would the firm likely pursue?

Companies use the push strategy in markets where

____________________ takes place whenever a customer is met in person by a representative of the marketing company.

Karavel Foods is considering using several sales promotions that were successful in the U.S.in markets overseas.What advice would you give Karavel?

Argentin-tech is considering using personal selling to promote the purchase of its software in Brazil.What can Argentin-tech expect from this strategy?

Tin City Bicycles relies on a pull strategy in Italy.Therefore,it is likely to

Clover works supplies traffic management systems to governments around the world.It will likely not employ

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Managing Global Advertising

Organizing for Global Marketing

Filters

Exam 14: Global Promotion Strategies

Karavel Foods is considering sponsoring soccer teams to market its new line of soft drinks in developing countries.What advice would you give Karavel?

Clover works supplies traffic management systems to governments around the world.It will likely employ

In collectivist cultures,buzz marketing will

Slotting allowances are expensive in Saudi Arabia where shelf space in supermarkets is limited.

SCS Graphics,a U.S.company,is considering exhibiting at a trade fair in Egypt.What advice would you give SCS?

In which country would recruiting qualified salespeople likely be the easiest?

Canon Car Mirrors is planning to enter Taiwan.How might the company's personal selling be affected?

Taberet,a German company,is planning an extensive move into Brazil.How will Taberet's personal selling model be affected in this new market?

One of the important tasks of the international sales force is to identify the buying unit of the company.

A salesperson from Taiwan Mirrors offered a purchasing agent at a Swiss firm a small gift on his first visit.The purchasing agent was offended because

Which of the following companies would not be involved in sponsoring the soccer world cup?

Swiss Pharaceuticals never allows its sales force to offer business gifts in Switzerland,but it does allow the practice in certain other markets.Why is this?

International salespersons are only needed when companies deal directly with their clients abroad.

Indopharm is planning a push strategy in Russia.Which of the following would the firm likely pursue?

Companies use the push strategy in markets where

____________________ takes place whenever a customer is met in person by a representative of the marketing company.

Karavel Foods is considering using several sales promotions that were successful in the U.S.in markets overseas.What advice would you give Karavel?

Argentin-tech is considering using personal selling to promote the purchase of its software in Brazil.What can Argentin-tech expect from this strategy?

Tin City Bicycles relies on a pull strategy in Italy.Therefore,it is likely to

Clover works supplies traffic management systems to governments around the world.It will likely not employ

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Managing Global Advertising

Organizing for Global Marketing

Filters