Question 1

A(n)____________________ focuses on the distributors of a product rather than the end user or ultimate buyer.

Accepted Answer

The answer of A(n)____________________ focuses on the distributors of a...

Question 2

Japanese corporate buyers rarely rely on word of mouth when seeking suppliers.

Accepted Answer

A) True 
 B)False

Question 3

English is spoken by most consumers in which industry?

Accepted Answer

A) Cosmetics 
B) Electronics 
C) Textiles 
D) Packaged goods 
A) Cosmetics 
B) Electronics 
C) Textiles 
D) Packaged goods

Question 4

A global account team is one that is responsible for

Accepted Answer

A) serving customers all over the world. 
B) serving customers in a specific region. 
C) serving a particular customer globally. 
D) international accounting issues. 
A) serving customers all over the world. 
B) serving customers in a specific region. 
C) serving a particular customer globally. 
D) international accounting issues.

Question 5

Which of following is not a benefit of attending a trade show?

Accepted Answer

A) Introducing new products 
B) Checking out competitors products 
C) Meeting prospective customers 
D) Creating negative publicity for the product 
A) Introducing new products 
B) Checking out competitors products 
C) Meeting prospective customers 
D) Creating negative publicity for the product

Question 6

A(n)____________________ is characterized by a relatively greater dependence on promotion,including sales promotions and advertising,directed at the final buyer or end user for a product or service.

Accepted Answer

The answer of A(n)____________________ is characterized by a relatively greater...

Question 7

Chinese consumers are more accepting of product placements than are Americans.

Accepted Answer

A) True 
 B)False

Question 8

Shelf space is difficult to find in Saudi Arabia and advertising is limited and expensive.In Saudi Arabia,Karavel Foods should consider

Accepted Answer

A) a push strategy. 
B) a pull strategy. 
C) extensive distribution. 
D) piggybacking. 
A) a push strategy. 
B) a pull strategy. 
C) extensive distribution. 
D) piggybacking.

Question 9

A group of firms that share in a certain contract or project on a pre-agreed basis but acts as one company toward the customer is known as a(n)

Accepted Answer

A) consortium. 
B) merger. 
C) joint venture. 
D) acquisition. 
A) consortium. 
B) merger. 
C) joint venture. 
D) acquisition.

Question 10

Indian Graphics is considering exhibiting at a trade fair in Germany.What advice would you give SCS?

Accepted Answer

A) If seeking European distributors,be sure the public isn't allowed to attend the fair. 
B) Fairs are not a place to look for distributors. 
C) Fairs are not a place to look for end-users of a product. 
D) None of the above 
A) If seeking European distributors,be sure the public isn't allowed to attend the fair. 
B) Fairs are not a place to look for distributors. 
C) Fairs are not a place to look for end-users of a product. 
D) None of the above

Question 11

A company's decision to use personal selling is based on the complexity of the product and available resources.

Accepted Answer

A) True 
 B)False

Question 12

The main purpose of sales promotions is to

Accepted Answer

A) get rid of excess inventory. 
B) stimulate consumer demand. 
C) downgrade competitors products. 
D) None of the above. 
A) get rid of excess inventory. 
B) stimulate consumer demand. 
C) downgrade competitors products. 
D) None of the above.

Question 13

In a pull strategy,sales promotions and advertisements are targeted at

Accepted Answer

A) distributors. 
B) retailers. 
C) consumers. 
D) All of the above. 
A) distributors. 
B) retailers. 
C) consumers. 
D) All of the above.

Question 14

As a customer,you could expect a Japanese salesperson to

Accepted Answer

A) be aggressive in negotiations. 
B) call on you frequently. 
C) Both a and b 
D) None of the above. 
A) be aggressive in negotiations. 
B) call on you frequently. 
C) Both a and b 
D) None of the above.

Question 15

Tunetoy Industries will be bidding on a turnkey project in Saudi Arabia.What advice would you give Tunetoy?

Accepted Answer

A) The government will show its good faith by posting a performance bond. 
B) A consortium may be necessary to fulfill all requirements of the project. 
C) Turnkey projects are rare in developing countries and very difficult to complete. 
D) Be sure your bid is the lowest. 
A) The government will show its good faith by posting a performance bond. 
B) A consortium may be necessary to fulfill all requirements of the project. 
C) Turnkey projects are rare in developing countries and very difficult to complete. 
D) Be sure your bid is the lowest.

Question 16

Word of mouth is especially crucial to marketing in Asia.

Accepted Answer

A) True 
 B)False

Question 17

The major buying criteria that affects the purchase decision of Taiwanese manufacturers is

Accepted Answer

A) quality of the product. 
B) purchase price. 
C) transportation costs. 
D) country of manufacture. 
A) quality of the product. 
B) purchase price. 
C) transportation costs. 
D) country of manufacture.

Question 18

Sales jobs are considered very attractive in developing countries,and companies usually get top quality recruits.

Accepted Answer

A) True 
 B)False

Question 19

The need for personal selling depends on

Accepted Answer

A) the complexity of the product. 
B) the geographic location of the seller. 
C) the level of sophistication of the product. 
D) Both a and c 
A) the complexity of the product. 
B) the geographic location of the seller. 
C) the level of sophistication of the product. 
D) Both a and c

Question 20

Chinese consumers are less accepting of ____ than are U.S.consumers,

Accepted Answer

A) buzz marketing 
B) product placements 
C) corporate advertising 
D) spam 
A) buzz marketing 
B) product placements 
C) corporate advertising 
D) spam

A(n)____________________ focuses on the distributors of a product rather than the end user or ultimate buyer.

Japanese corporate buyers rarely rely on word of mouth when seeking suppliers.

English is spoken by most consumers in which industry?

A global account team is one that is responsible for

Which of following is not a benefit of attending a trade show?

A(n)____________________ is characterized by a relatively greater dependence on promotion,including sales promotions and advertising,directed at the final buyer or end user for a product or service.

Chinese consumers are more accepting of product placements than are Americans.

Shelf space is difficult to find in Saudi Arabia and advertising is limited and expensive.In Saudi Arabia,Karavel Foods should consider

A group of firms that share in a certain contract or project on a pre-agreed basis but acts as one company toward the customer is known as a(n)

Indian Graphics is considering exhibiting at a trade fair in Germany.What advice would you give SCS?

A company's decision to use personal selling is based on the complexity of the product and available resources.

The main purpose of sales promotions is to

In a pull strategy,sales promotions and advertisements are targeted at

As a customer,you could expect a Japanese salesperson to

Tunetoy Industries will be bidding on a turnkey project in Saudi Arabia.What advice would you give Tunetoy?

Word of mouth is especially crucial to marketing in Asia.

The major buying criteria that affects the purchase decision of Taiwanese manufacturers is

Sales jobs are considered very attractive in developing countries,and companies usually get top quality recruits.

The need for personal selling depends on

Chinese consumers are less accepting of ____ than are U.S.consumers,

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Managing Global Advertising

Organizing for Global Marketing

Filters

Exam 14: Global Promotion Strategies

A(n)____________________ focuses on the distributors of a product rather than the end user or ultimate buyer.

Japanese corporate buyers rarely rely on word of mouth when seeking suppliers.

English is spoken by most consumers in which industry?

A global account team is one that is responsible for

Which of following is not a benefit of attending a trade show?

A(n)____________________ is characterized by a relatively greater dependence on promotion,including sales promotions and advertising,directed at the final buyer or end user for a product or service.

Chinese consumers are more accepting of product placements than are Americans.

Shelf space is difficult to find in Saudi Arabia and advertising is limited and expensive.In Saudi Arabia,Karavel Foods should consider

A group of firms that share in a certain contract or project on a pre-agreed basis but acts as one company toward the customer is known as a(n)

Indian Graphics is considering exhibiting at a trade fair in Germany.What advice would you give SCS?

A company's decision to use personal selling is based on the complexity of the product and available resources.

The main purpose of sales promotions is to

In a pull strategy,sales promotions and advertisements are targeted at

As a customer,you could expect a Japanese salesperson to

Tunetoy Industries will be bidding on a turnkey project in Saudi Arabia.What advice would you give Tunetoy?

Word of mouth is especially crucial to marketing in Asia.

The major buying criteria that affects the purchase decision of Taiwanese manufacturers is

Sales jobs are considered very attractive in developing countries,and companies usually get top quality recruits.

The need for personal selling depends on

Chinese consumers are less accepting of ____ than are U.S.consumers,

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Managing Global Advertising

Organizing for Global Marketing

Filters