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Proctor & Gamble Is Thinking About Bringing a New Detergent

Question 100

Multiple Choice

Proctor & Gamble is thinking about bringing a new detergent product to the Ukrainian market.They ask Ipsos,their marketing research supplier,to determine the size of the market and the clothes-washing needs of Ukrainian consumers by conducting a national consumer telephone survey.This is an example of ____.


A) outsourcing research
B) endogenous research
C) heterogeneous research
D) interactive research

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