Question 1

Emerging markets:

Accepted Answer

A)  cannot afford the most modern products. 
B)  are innovative in service offerings. 
C)  embrace new products quickly. 
D)  have low time-to-takeoff for new products. 
E)  all of the above 
A)  cannot afford the most modern products. 
B)  are innovative in service offerings. 
C)  embrace new products quickly. 
D)  have low time-to-takeoff for new products. 
E)  all of the above

Question 2

Local autonomy should always be granted to distributors because they know the market better than the MNC.

Accepted Answer

A) True 
 B)False

Question 3

Risk levels of entering emerging markets are higher than those for developed countries.

Accepted Answer

A) True 
 B)False

Question 4

When designing a product for emerging markets, companies should consider which of the following?

Accepted Answer

A)  low price, ruggedness, and low quality 
B)  low price, inconsistent quality, and ability to run without electricity 
C)  high price, consistent quality, and a warranty 
D)  low incomes, unreliable power supplies, and scarce resources 
E)  low price, back-up power supplies, and a warranty 
A)  low price, ruggedness, and low quality 
B)  low price, inconsistent quality, and ability to run without electricity 
C)  high price, consistent quality, and a warranty 
D)  low incomes, unreliable power supplies, and scarce resources 
E)  low price, back-up power supplies, and a warranty

Question 5

Package design in emerging markets can largely ignore the feature of ________.

Accepted Answer

A)  sturdiness 
B)  heat resistance 
C)  freshness 
D)  sustainability 
E)  none of the above 
A)  sturdiness 
B)  heat resistance 
C)  freshness 
D)  sustainability 
E)  none of the above

Question 6

Emerging markets refer to:

Accepted Answer

A)  countries that used to be called "less developed countries." 
B)  countries that were previously called "Third World." 
C)  countries that lacked convertible currency. 
D)  countries that were communist. 
E)  both a and b 
A)  countries that used to be called "less developed countries." 
B)  countries that were previously called "Third World." 
C)  countries that lacked convertible currency. 
D)  countries that were communist. 
E)  both a and b

Question 7

Backward innovation and selling obsolete goods:

Accepted Answer

A)  run a risk of consumer backlash in emerging markets. 
B)  could save the company money on product development. 
C)  should not be used because cutting edge products are most highly favored in emerging markets. 
D)  are entirely different approaches to entering a market. 
E)  a, b and c are all reasonable answers 
A)  run a risk of consumer backlash in emerging markets. 
B)  could save the company money on product development. 
C)  should not be used because cutting edge products are most highly favored in emerging markets. 
D)  are entirely different approaches to entering a market. 
E)  a, b and c are all reasonable answers

Question 8

Rapid scale-up of new champions:

Accepted Answer

A)  doesn't occur because capital is in short supply. 
B)  can be done by absorbing smaller rivals. 
C)  is achieved by investing more than smaller rivals. 
D)  both b and c 
E)  can only be done with the help of outside loans from such as the World Bank. 
A)  doesn't occur because capital is in short supply. 
B)  can be done by absorbing smaller rivals. 
C)  is achieved by investing more than smaller rivals. 
D)  both b and c 
E)  can only be done with the help of outside loans from such as the World Bank.

Question 9

Companies have used which of the following methods to enhance product acceptance in emerging markets?

Accepted Answer

A)  washing machines that can restart after a power outage 
B)  changing detergent formulae to use more water 
C)  selling a top-end water purifier in India for greater assurance of pure water 
D)  lowering quality to keep prices low 
E)  all of the above 
A)  washing machines that can restart after a power outage 
B)  changing detergent formulae to use more water 
C)  selling a top-end water purifier in India for greater assurance of pure water 
D)  lowering quality to keep prices low 
E)  all of the above

Question 10

The bulk of the revenues from some MNCs come from emerging markets.

Accepted Answer

A) True 
 B)False

Question 11

MNCs are being threatened by new champions from the emerging markets. Which of the following strategies is NOT recommended for them?

Accepted Answer

A)  Continue to use low cost sourcing in emerging markets. 
B)  Sell only goods developed by home country R&D in emerging markets. 
C)  Ignore emerging market branding strategies as being too elementary. 
D)  Do not invest in the mass markets of emerging economies as they will never amount to much revenue. 
E)  All of the above are not suggested. 
A)  Continue to use low cost sourcing in emerging markets. 
B)  Sell only goods developed by home country R&D in emerging markets. 
C)  Ignore emerging market branding strategies as being too elementary. 
D)  Do not invest in the mass markets of emerging economies as they will never amount to much revenue. 
E)  All of the above are not suggested.

Question 12

MNCs cannot use products developed in emerging markets because the quality standards are too low to be transferred to MNC home markets.

Accepted Answer

A) True 
 B)False

Question 13

One strategy used by the new champions to succeed in major markets is:

Accepted Answer

A)  reviving old technology to save money. 
B)  copying the same model as MNCs from developed markets but with cheaper items. 
C)  employing the latest technology. 
D)  training staff in foreign companies first. 
E)  both a and d 
A)  reviving old technology to save money. 
B)  copying the same model as MNCs from developed markets but with cheaper items. 
C)  employing the latest technology. 
D)  training staff in foreign companies first. 
E)  both a and d

Question 14

Acer, the world leader in laptop manufacturing and design, is based in which country?

Accepted Answer

A)  South Korea 
B)  Taiwan 
C)  China 
D)  Japan 
E)  Singapore 
A)  South Korea 
B)  Taiwan 
C)  China 
D)  Japan 
E)  Singapore

Question 15

Describe the communication challenges faced when entering emerging markets.

Accepted Answer

The biggest challenge is how to educate

Question 16

Backward innovation and selling obsolete goods are different names for the same product strategy.

Accepted Answer

A) True 
 B)False

Emerging markets:

Local autonomy should always be granted to distributors because they know the market better than the MNC.

Risk levels of entering emerging markets are higher than those for developed countries.

When designing a product for emerging markets, companies should consider which of the following?

Package design in emerging markets can largely ignore the feature of ________.

Emerging markets refer to:

Backward innovation and selling obsolete goods:

Rapid scale-up of new champions:

Companies have used which of the following methods to enhance product acceptance in emerging markets?

The bulk of the revenues from some MNCs come from emerging markets.

MNCs are being threatened by new champions from the emerging markets. Which of the following strategies is NOT recommended for them?

MNCs cannot use products developed in emerging markets because the quality standards are too low to be transferred to MNC home markets.

One strategy used by the new champions to succeed in major markets is:

Acer, the world leader in laptop manufacturing and design, is based in which country?

Describe the communication challenges faced when entering emerging markets.

Backward innovation and selling obsolete goods are different names for the same product strategy.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 18: Marketing Strategies for Emerging Markets

Emerging markets:

Local autonomy should always be granted to distributors because they know the market better than the MNC.

Risk levels of entering emerging markets are higher than those for developed countries.

When designing a product for emerging markets, companies should consider which of the following?

Package design in emerging markets can largely ignore the feature of ________.

Emerging markets refer to:

Backward innovation and selling obsolete goods:

Rapid scale-up of new champions:

Companies have used which of the following methods to enhance product acceptance in emerging markets?

The bulk of the revenues from some MNCs come from emerging markets.

MNCs are being threatened by new champions from the emerging markets. Which of the following strategies is NOT recommended for them?

MNCs cannot use products developed in emerging markets because the quality standards are too low to be transferred to MNC home markets.

One strategy used by the new champions to succeed in major markets is:

Acer, the world leader in laptop manufacturing and design, is based in which country?

Describe the communication challenges faced when entering emerging markets.

Backward innovation and selling obsolete goods are different names for the same product strategy.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters