Question 1

The Stopford and Wells model shows the relationship between the:

Accepted Answer

A)  organizational structure, foreign product diversity and domestic sales. 
B)  organizational structure, foreign product diversity and local sales. 
C)  organizational structure, foreign product diversity and the importance of foreign sales. 
D)  organizational structure, foreign product diversity and regional sales. 
E)  organizational structure, foreign product diversity and high-tech sales. 
A)  organizational structure, foreign product diversity and domestic sales. 
B)  organizational structure, foreign product diversity and local sales. 
C)  organizational structure, foreign product diversity and the importance of foreign sales. 
D)  organizational structure, foreign product diversity and regional sales. 
E)  organizational structure, foreign product diversity and high-tech sales. C

Question 2

The primary advantages of the matrix structure for organizing is that they represent the growing complexities of the global market arena and:

Accepted Answer

A)  it fosters team spirit and cooperation among managers. 
B)  it secures higher profits. 
C)  it does not duplicate efforts. 
D)  it has smooth and accurate communications. 
E)  it has clear lines of communication with no confusion. 
A)  it fosters team spirit and cooperation among managers. 
B)  it secures higher profits. 
C)  it does not duplicate efforts. 
D)  it has smooth and accurate communications. 
E)  it has clear lines of communication with no confusion. A

Question 3

To shape a shared vision, cultural values primarily demand which of the following properties?

Accepted Answer

A)  easy to understand in only one way and written in English. 
B)  have clarity, continuity, and consistency. 
C)  have symbolism, sex-appeal, and sensitivity. 
D)  be dynamic, demanding, and declarative. 
E)  be global, gifted, and guiding. 
A)  easy to understand in only one way and written in English. 
B)  have clarity, continuity, and consistency. 
C)  have symbolism, sex-appeal, and sensitivity. 
D)  be dynamic, demanding, and declarative. 
E)  be global, gifted, and guiding. B

Question 4

List and briefly describe the principal organizational design options that firms can use to organize their global activities. Cite the advantages and disadvantages of each form.

Accepted Answer

The principle designs that firms can ado

Question 5

Under the _____________________ design of global activities organization, the company is configured along areas such as countries, regions, or some combination
Of these two levels.

Accepted Answer

A)  international division 
B)  cryptic division 
C)  product-based structure 
D)  geographic structure 
E)  matrix structure 
A)  international division 
B)  cryptic division 
C)  product-based structure 
D)  geographic structure 
E)  matrix structure

Question 6

Asea Brown Boveri is a prime example of networking.

Accepted Answer

A) True 
 B)False

Question 7

Several management theorists have made an attempt to come up with the "right" fit between the MNC's environment (internal and external) and the organizational
Setup. One popular model examines the relationship between organizational
Structure, _____________________, and the importance of foreign sales to the
Company (as a share of total sales).

Accepted Answer

A)  product prices 
B)  domestic services 
C)  foreign product deliveries 
D)  foreign product diversity 
E)  purchasing habits 
A)  product prices 
B)  domestic services 
C)  foreign product deliveries 
D)  foreign product diversity 
E)  purchasing habits

Question 8

Country-focused organizations can be very good forms of structure because they
tend to be less costly than other forms.

Accepted Answer

A) True 
 B)False

Question 9

Clan cultures embody a long socialization process, strong powerful norms, and a
defined set of internalized controls.

Accepted Answer

A) True 
 B)False

Question 10

All of the following are problems with country-based subsidiaries EXCEPT:

Accepted Answer

A)  they are too costly. 
B)  they have coordination problems with corporate headquarters. 
C)  cross-fertilization is hindered. 
D)  local market conditions go unnoticed. 
E)  a not-invented-here mentality exists. 
A)  they are too costly. 
B)  they have coordination problems with corporate headquarters. 
C)  cross-fertilization is hindered. 
D)  local market conditions go unnoticed. 
E)  a not-invented-here mentality exists.

Question 11

In the process of global brand management, if a company decides against a formal structure, it might still find it worthwhile to have an informal mechanism. This
Usually takes the form of a(n) ______________ branding meeting.

Accepted Answer

A)  ad-hoc 
B)  temporary 
C)  longitudinal 
D)  outside 
E)  domestic 
A)  ad-hoc 
B)  temporary 
C)  longitudinal 
D)  outside 
E)  domestic

Question 12

In the area of global branding strategies, the following options are used EXCEPT:

Accepted Answer

A)  global branding committee. 
B)  brand champion. 
C)  global brand manager. 
D)  informal, ad-hoc branding meetings. 
E)  network meetings. 
A)  global branding committee. 
B)  brand champion. 
C)  global brand manager. 
D)  informal, ad-hoc branding meetings. 
E)  network meetings.

Question 13

A brand champion is not a top-line executive.

Accepted Answer

A) True 
 B)False

Question 14

Top-down strategic planning is based on a _____________________ approach.

Accepted Answer

A)  decentralized 
B)  centralized 
C)  regional 
D)  globalized 
E)  local 
A)  decentralized 
B)  centralized 
C)  regional 
D)  globalized 
E)  local

Question 15

The __________________ form of corporate culture is distinguished by an embodiment of a long socialization process; strong, power norms; and a
Defined set of internalized controls.

Accepted Answer

A)  market based 
B)  leader based 
C)  employee based 
D)  clan based 
E)  tradition based 
A)  market based 
B)  leader based 
C)  employee based 
D)  clan based 
E)  tradition based

Question 16

The first step in the control process is to set standards.

Accepted Answer

A) True 
 B)False

Question 17

The capstone of a company's global marketing activities is its strategic marketing plan.

Accepted Answer

A) True 
 B)False

Question 18

As a profile of a twenty-first century country manager, _________________ develops local markets. They are entrepreneurs who are willing to be part of regional
Global strategy teams.

Accepted Answer

A)  the trader 
B)  the representative 
C)  the builder 
D)  the ambassador 
E)  the cabinet member 
A)  the trader 
B)  the representative 
C)  the builder 
D)  the ambassador 
E)  the cabinet member

Question 19

Under the _____________________ design of global activities organization, the company uses the option of integrating two approaches so there is a dual chain of
Command.

Accepted Answer

A)  international division 
B)  cryptic division 
C)  product-based structure 
D)  geographic structure 
E)  matrix structure 
A)  international division 
B)  cryptic division 
C)  product-based structure 
D)  geographic structure 
E)  matrix structure

Question 20

The concept of a glocal mind-set encourages looking at strategic issues from multiple
perspectives.

Accepted Answer

A) True 
 B)False

The Stopford and Wells model shows the relationship between the:

The primary advantages of the matrix structure for organizing is that they represent the growing complexities of the global market arena and:

To shape a shared vision, cultural values primarily demand which of the following properties?

List and briefly describe the principal organizational design options that firms can use to organize their global activities. Cite the advantages and disadvantages of each form.

Under the _____________________ design of global activities organization, the company is configured along areas such as countries, regions, or some combination Of these two levels.

Asea Brown Boveri is a prime example of networking.

Country-focused organizations can be very good forms of structure because they tend to be less costly than other forms.

Clan cultures embody a long socialization process, strong powerful norms, and a defined set of internalized controls.

All of the following are problems with country-based subsidiaries EXCEPT:

In the process of global brand management, if a company decides against a formal structure, it might still find it worthwhile to have an informal mechanism. This Usually takes the form of a(n) ______________ branding meeting.

In the area of global branding strategies, the following options are used EXCEPT:

A brand champion is not a top-line executive.

Top-down strategic planning is based on a _____________________ approach.

The __________________ form of corporate culture is distinguished by an embodiment of a long socialization process; strong, power norms; and a Defined set of internalized controls.

The first step in the control process is to set standards.

The capstone of a company's global marketing activities is its strategic marketing plan.

As a profile of a twenty-first century country manager, _________________ develops local markets. They are entrepreneurs who are willing to be part of regional Global strategy teams.

Under the _____________________ design of global activities organization, the company uses the option of integrating two approaches so there is a dual chain of Command.

The concept of a glocal mind-set encourages looking at strategic issues from multiple perspectives.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 17: Planning, Organization, and Control of Global Marketing Operations

The Stopford and Wells model shows the relationship between the:

The primary advantages of the matrix structure for organizing is that they represent the growing complexities of the global market arena and:

To shape a shared vision, cultural values primarily demand which of the following properties?

List and briefly describe the principal organizational design options that firms can use to organize their global activities. Cite the advantages and disadvantages of each form.

Under the _____________________ design of global activities organization, the company is configured along areas such as countries, regions, or some combination Of these two levels.

Asea Brown Boveri is a prime example of networking.

Country-focused organizations can be very good forms of structure because they tend to be less costly than other forms.

Clan cultures embody a long socialization process, strong powerful norms, and a defined set of internalized controls.

All of the following are problems with country-based subsidiaries EXCEPT:

In the process of global brand management, if a company decides against a formal structure, it might still find it worthwhile to have an informal mechanism. This Usually takes the form of a(n) ______________ branding meeting.

In the area of global branding strategies, the following options are used EXCEPT:

A brand champion is not a top-line executive.

Top-down strategic planning is based on a _____________________ approach.

The __________________ form of corporate culture is distinguished by an embodiment of a long socialization process; strong, power norms; and a Defined set of internalized controls.

The first step in the control process is to set standards.

The capstone of a company's global marketing activities is its strategic marketing plan.

As a profile of a twenty-first century country manager, _________________ develops local markets. They are entrepreneurs who are willing to be part of regional Global strategy teams.

Under the _____________________ design of global activities organization, the company uses the option of integrating two approaches so there is a dual chain of Command.

The concept of a glocal mind-set encourages looking at strategic issues from multiple perspectives.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters