Question 1

The term global epitomizes both the competitive pressure and expanding:

Accepted Answer

A)  basic opportunities. 
B)  social opportunities. 
C)  physical opportunities 
D)  market opportunities. 
E)  bottom opportunities. 
A)  basic opportunities. 
B)  social opportunities. 
C)  physical opportunities 
D)  market opportunities. 
E)  bottom opportunities. D

Question 2

An example of ____________________ competition is when BMW exports its sports cars to Japan, while Honda exports its competing models to Germany.

Accepted Answer

A)  inter-industry 
B)  between-industry 
C)  intra-industry 
D)  superficial 
E)  conglomerate 
A)  inter-industry 
B)  between-industry 
C)  intra-industry 
D)  superficial 
E)  conglomerate C

Question 3

Global marketing strategy realizes that ___________________ leads to higher costs.

Accepted Answer

A)  operational fragmentation 
B)  standardization 
C)  production ISO standards 
D)  market promotion 
E)  high technology robots 
A)  operational fragmentation 
B)  standardization 
C)  production ISO standards 
D)  market promotion 
E)  high technology robots A

Question 4

Intrafirm trade makes trade statistics more complex to interpret because of trade
transactions taking place between affiliated companies within the same corporate
system, transcending national boundaries.

Accepted Answer

A) True 
 B)False

Question 5

Export marketers still tend to take a(n) ____________ approach to foreign markets.

Accepted Answer

A)  geocentric 
B)  polycentric 
C)  ethnocentric 
D)  dualcentric 
E)  regiocentric 
A)  geocentric 
B)  polycentric 
C)  ethnocentric 
D)  dualcentric 
E)  regiocentric

Question 6

One of the key underlying assumptions in the international product cycle theory is that:

Accepted Answer

A)  "What goes around, comes around." 
B)  "Necessity is the mother of invention." 
C)  "If it ain't broke, don't fix it." 
D)  "You get what you pay for." 
E)  "If something can go wrong, it usually will." 
A)  "What goes around, comes around." 
B)  "Necessity is the mother of invention." 
C)  "If it ain't broke, don't fix it." 
D)  "You get what you pay for." 
E)  "If something can go wrong, it usually will."

Question 7

In global marketing, competitive pressure can also come from _____________ at home.

Accepted Answer

A)  competitors 
B)  conglomerates 
C)  groups 
D)  locals 
E)  regionals 
A)  competitors 
B)  conglomerates 
C)  groups 
D)  locals 
E)  regionals

Question 8

Which of the following is a principle of international trade?

Accepted Answer

A)  German workers will not work without Union representation. 
B)  International trade hurts many countries since it is basically unfair to developing nations. 
C)  International trade increases worldwide production by specialization. 
D)  Exchange rates are determined by the Hague Convention. 
E)  Bribery drives up prices in world trade. 
A)  German workers will not work without Union representation. 
B)  International trade hurts many countries since it is basically unfair to developing nations. 
C)  International trade increases worldwide production by specialization. 
D)  Exchange rates are determined by the Hague Convention. 
E)  Bribery drives up prices in world trade.

Question 9

Comparative advantage theory was first presented by:

Accepted Answer

A)  David Ricardo. 
B)  John Stuart Mill. 
C)  Michael Porter. 
D)  Milton Friedman. 
E)  Adam Smith. 
A)  David Ricardo. 
B)  John Stuart Mill. 
C)  Michael Porter. 
D)  Milton Friedman. 
E)  Adam Smith.

Question 10

International business consists of international trade and foreign production.

Accepted Answer

A) True 
 B)False

Question 11

U.S. automobile and consumer electronics manufacturers in the 1960s and 1970s are examples of a(an):

Accepted Answer

A)  multicentric orientation. 
B)  polycentric orientation. 
C)  ethnocentric orientation. 
D)  bicentric orientation. 
E)  egocentric orientation. 
A)  multicentric orientation. 
B)  polycentric orientation. 
C)  ethnocentric orientation. 
D)  bicentric orientation. 
E)  egocentric orientation.

Question 12

The __________________________ addresses the following questions: Why and how does competition tend to evolve over time and across national boundaries in the
Same industry? How does a company develop its marketing strategy in the presence
Of competitors at home and abroad?

Accepted Answer

A)  international complexity theory 
B)  international technology theory 
C)  international chaos theory 
D)  international game theory 
E)  international product cycle theory 
A)  international complexity theory 
B)  international technology theory 
C)  international chaos theory 
D)  international game theory 
E)  international product cycle theory

Question 13

In the ________________ stage of the international product cycle theory, U.S. companies which have carved out market share in Europe and Japan by exporting
Decide to make a direct investment in production in those markets to protect their
Market position there.

Accepted Answer

A)  introduction 
B)  saturation 
C)  growth 
D)  decline 
E)  maturity 
A)  introduction 
B)  saturation 
C)  growth 
D)  decline 
E)  maturity

Question 14

Five types of marketing that have led to the evolution of global marketing are domestic marketing, export marketing, international marketing, _________________, and global marketing.

Accepted Answer

A)  multinational marketing 
B)  consumer marketing 
C)  gray marketing 
D)  expansion marketing 
E)  import marketing 
A)  multinational marketing 
B)  consumer marketing 
C)  gray marketing 
D)  expansion marketing 
E)  import marketing

Question 15

Toyota's new strategy is to de-Japanize its business and make the ________ market its major corporate priority.

Accepted Answer

A)  U.S. 
B)  Germany 
C)  England 
D)  Indonesia 
E)  none of the above 
A)  U.S. 
B)  Germany 
C)  England 
D)  Indonesia 
E)  none of the above

Question 16

Suppose that you are a strategic planner for Nike. You observe that shoe manufacturing is extremely labor-intensive, while shoe designing is becoming
Increasingly skill-intensive. If you advise to open a manufacturing-assembly plant
In Vietnam, your decision is an illustration of _____________________ thinking.

Accepted Answer

A)  relative advantage 
B)  absolute advantage 
C)  comparative advantage 
D)  production advantage 
E)  exploitation advantage 
A)  relative advantage 
B)  absolute advantage 
C)  comparative advantage 
D)  production advantage 
E)  exploitation advantage

Question 17

The saturation of domestic markets in the industrialized economies has forced many companies to look for marketing opportunities beyond their national borders.

Accepted Answer

A) True 
 B)False

Question 18

Domestic marketers tend to be ________________.

Accepted Answer

A)  ethnocentric 
B)  biocentric 
C)  polycentric 
D)  geocentric 
E)  localcentric 
A)  ethnocentric 
B)  biocentric 
C)  polycentric 
D)  geocentric 
E)  localcentric

Question 19

Explain the general and associated concepts of comparative advantage theory.

Accepted Answer

The following facts may be used to const

Question 20

When a company forms independent foreign subsidiaries in each and every market,
this type of international marketing is known as ______________________.

Accepted Answer

multi-dome

The term global epitomizes both the competitive pressure and expanding:

An example of ____________________ competition is when BMW exports its sports cars to Japan, while Honda exports its competing models to Germany.

Global marketing strategy realizes that ___________________ leads to higher costs.

Intrafirm trade makes trade statistics more complex to interpret because of trade transactions taking place between affiliated companies within the same corporate system, transcending national boundaries.

Export marketers still tend to take a(n) ____________ approach to foreign markets.

One of the key underlying assumptions in the international product cycle theory is that:

In global marketing, competitive pressure can also come from _____________ at home.

Which of the following is a principle of international trade?

Comparative advantage theory was first presented by:

International business consists of international trade and foreign production.

U.S. automobile and consumer electronics manufacturers in the 1960s and 1970s are examples of a(an):

The __________________________ addresses the following questions: Why and how does competition tend to evolve over time and across national boundaries in the Same industry? How does a company develop its marketing strategy in the presence Of competitors at home and abroad?

In the ________________ stage of the international product cycle theory, U.S. companies which have carved out market share in Europe and Japan by exporting Decide to make a direct investment in production in those markets to protect their Market position there.

Five types of marketing that have led to the evolution of global marketing are domestic marketing, export marketing, international marketing, _________________, and global marketing.

Toyota's new strategy is to de-Japanize its business and make the ________ market its major corporate priority.

The saturation of domestic markets in the industrialized economies has forced many companies to look for marketing opportunities beyond their national borders.

Domestic marketers tend to be ________________.

Explain the general and associated concepts of comparative advantage theory.

When a company forms independent foreign subsidiaries in each and every market, this type of international marketing is known as ______________________.

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 1: Globalization Imperative

The term global epitomizes both the competitive pressure and expanding:

An example of ____________________ competition is when BMW exports its sports cars to Japan, while Honda exports its competing models to Germany.

Global marketing strategy realizes that ___________________ leads to higher costs.

Intrafirm trade makes trade statistics more complex to interpret because of trade transactions taking place between affiliated companies within the same corporate system, transcending national boundaries.

Export marketers still tend to take a(n) ____________ approach to foreign markets.

One of the key underlying assumptions in the international product cycle theory is that:

In global marketing, competitive pressure can also come from _____________ at home.

Which of the following is a principle of international trade?

Comparative advantage theory was first presented by:

International business consists of international trade and foreign production.

U.S. automobile and consumer electronics manufacturers in the 1960s and 1970s are examples of a(an):

The __________________________ addresses the following questions: Why and how does competition tend to evolve over time and across national boundaries in the Same industry? How does a company develop its marketing strategy in the presence Of competitors at home and abroad?

In the ________________ stage of the international product cycle theory, U.S. companies which have carved out market share in Europe and Japan by exporting Decide to make a direct investment in production in those markets to protect their Market position there.

Five types of marketing that have led to the evolution of global marketing are domestic marketing, export marketing, international marketing, _________________, and global marketing.

Toyota's new strategy is to de-Japanize its business and make the ________ market its major corporate priority.

The saturation of domestic markets in the industrialized economies has forced many companies to look for marketing opportunities beyond their national borders.

Domestic marketers tend to be ________________.

Explain the general and associated concepts of comparative advantage theory.

When a company forms independent foreign subsidiaries in each and every market, this type of international marketing is known as ______________________.

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters