Question 1

In international distribution, replacement effect can:

Accepted Answer

A)  cannibalize existing distribution channels. 
B)  delete existing distribution channels. 
C)  replace existing distribution channels. 
D)  downsize existing distribution channels. 
E)  add more distribution channels 
A)  cannibalize existing distribution channels. 
B)  delete existing distribution channels. 
C)  replace existing distribution channels. 
D)  downsize existing distribution channels. 
E)  add more distribution channels A

Question 2

The Internet is not helping companies to create global brands.

Accepted Answer

A) True 
 B)False  False

Question 3

For global marketers, the Web could affect the firm's high margins because of:

Accepted Answer

A)  profit transparency. 
B)  channel transparency. 
C)  price transparency. 
D)  channel captaincy. 
E)  knowledge transparency. 
A)  profit transparency. 
B)  channel transparency. 
C)  price transparency. 
D)  channel captaincy. 
E)  knowledge transparency. C

Question 4

Although Internet advertising is growing at a very rapid pace, many advertisers are skeptical about its potential as a global promotion tool because of (the):

Accepted Answer

A)  annoyance factor. 
B)  audience measurement. 
C)  click-thru rates. 
D)  high access and/or phone charges 
E)  all of the above. . 
A)  annoyance factor. 
B)  audience measurement. 
C)  click-thru rates. 
D)  high access and/or phone charges 
E)  all of the above. .

Question 5

In global e-commerce, Web site localization services have created the need for more:

Accepted Answer

A)  translators. 
B)  copy writers. 
C)  media specialists. 
D)  network specialists. 
E)  knowledge experts. 
A)  translators. 
B)  copy writers. 
C)  media specialists. 
D)  network specialists. 
E)  knowledge experts.

Question 6

Success of an e-tailing model will depend on three factors which include:

Accepted Answer

A)  consumer behavior, cost structure, and networks. 
B)  consumer behavior, cost structure, and government policies. 
C)  consumer behavior, cost structure, and logistics. 
D)  consumer behavior, cost structure, and human resources. 
E)  consumer behavior, cost structure, and manufacturing. 
A)  consumer behavior, cost structure, and networks. 
B)  consumer behavior, cost structure, and government policies. 
C)  consumer behavior, cost structure, and logistics. 
D)  consumer behavior, cost structure, and human resources. 
E)  consumer behavior, cost structure, and manufacturing.

Question 7

The Internet has leveled the playing field between large and small firms in global
competition.

Accepted Answer

A) True 
 B)False

Question 8

According to the text, regarding the profile of Internet buyers, differences across countries are mainly due to two factors which are:

Accepted Answer

A)  access charges and availability of computer programmers. 
B)  access charges and availability of outsourcing. 
C)  access charges and availability of entertainment options. 
D)  access charges and availability of CNN. 
E)  access charges and availability of AOL. . 
A)  access charges and availability of computer programmers. 
B)  access charges and availability of outsourcing. 
C)  access charges and availability of entertainment options. 
D)  access charges and availability of CNN. 
E)  access charges and availability of AOL. .

Question 9

Although the Internet has become a global phenomenon, it first originated in (the):

Accepted Answer

A)  Italy. 
B)  Japan. 
C)  U.S.A. 
D)  Belgium. 
E)  Singapore. 
A)  Italy. 
B)  Japan. 
C)  U.S.A. 
D)  Belgium. 
E)  Singapore.

Question 10

Which of the following is NOT a barrier to Internet marketing?

Accepted Answer

A)  language 
B)  culture 
C)  infrastructure 
D)  access charges 
E)  none of the above 
A)  language 
B)  culture 
C)  infrastructure 
D)  access charges 
E)  none of the above

Question 11

Companies that wish to make their Web sites international by translating the information and content into other languages have two alternatives that may include:

Accepted Answer

A)  hire a firm or a person doing the translation. 
B)  use a software having the translation function. 
C)  use only English. 
D)  both a and b 
E)  both b and c 
A)  hire a firm or a person doing the translation. 
B)  use a software having the translation function. 
C)  use only English. 
D)  both a and b 
E)  both b and c

Question 12

ISP is an acronym for Internet Standards Provider.

Accepted Answer

A) True 
 B)False

Question 13

According to the text, the Web clearly provides a unique _______________ and ______________ channel to marketers across the globe.

Accepted Answer

A)  distribution, higher education 
B)  distribution, production 
C)  distribution, network 
D)  distribution, communication 
E)  none of the above 
A)  distribution, higher education 
B)  distribution, production 
C)  distribution, network 
D)  distribution, communication 
E)  none of the above

Question 14

According to Jupiter Research, online advertising spending is expected to grow to around ____________ in the U.S. by 2009.

Accepted Answer

A)  $10 billion 
B)  $16 billion 
C)  $20 billion 
D)  $30 billion 
E)  $35 billion 
A)  $10 billion 
B)  $16 billion 
C)  $20 billion 
D)  $30 billion 
E)  $35 billion

Question 15

According to this textbook, compared to the U.S., Europe as a future Internet market will be:

Accepted Answer

A)  better, because virtual retailers have a competitive advantage over traditional stores. 
B)  worse because there are so many languages. 
C)  better because delivery is faster. 
D)  worse because Europe has less well developed Internet infrastructure. 
E)  both A and C 
A)  better, because virtual retailers have a competitive advantage over traditional stores. 
B)  worse because there are so many languages. 
C)  better because delivery is faster. 
D)  worse because Europe has less well developed Internet infrastructure. 
E)  both A and C

Question 16

In many industries, connectivity means that existing channels/distributors can be bypassed by connecting:

Accepted Answer

A)  buyers and suppliers. 
B)  buyers and governments. 
C)  buyers and software companies. 
D)  buyers and advertisers. 
E)  buyers and media companies. 
A)  buyers and suppliers. 
B)  buyers and governments. 
C)  buyers and software companies. 
D)  buyers and advertisers. 
E)  buyers and media companies.

Question 17

In international marketing, a Web site gives service marketers the ability to offer 24 hour service to customers worldwide.

Accepted Answer

A) True 
 B)False

Question 18

In 2005, the worldwide Internet population surpassed 1 billion.

Accepted Answer

A)  1 billion 
B)  2 billion 
C)  3 billion 
D)  4 billion 
E)  5 billion 
A)  1 billion 
B)  2 billion 
C)  3 billion 
D)  4 billion 
E)  5 billion

Question 19

At the core of any global Web marketing strategy is the conflict between local responsiveness and _______________________.

Accepted Answer

A)  local integration 
B)  regional integration 
C)  transnational integration 
D)  polycentric integration 
E)  global integration . 
A)  local integration 
B)  regional integration 
C)  transnational integration 
D)  polycentric integration 
E)  global integration .

Question 20

Discuss some of the ramifications of the Internet for global marketing strategies. Also explain some of the challenges faced by international marketers in the areas of global branding and Internet-based new products.

Accepted Answer

The Internet will help international mar

In international distribution, replacement effect can:

The Internet is not helping companies to create global brands.

For global marketers, the Web could affect the firm's high margins because of:

Although Internet advertising is growing at a very rapid pace, many advertisers are skeptical about its potential as a global promotion tool because of (the):

In global e-commerce, Web site localization services have created the need for more:

Success of an e-tailing model will depend on three factors which include:

The Internet has leveled the playing field between large and small firms in global competition.

According to the text, regarding the profile of Internet buyers, differences across countries are mainly due to two factors which are:

Although the Internet has become a global phenomenon, it first originated in (the):

Which of the following is NOT a barrier to Internet marketing?

Companies that wish to make their Web sites international by translating the information and content into other languages have two alternatives that may include:

ISP is an acronym for Internet Standards Provider.

According to the text, the Web clearly provides a unique _ and channel to marketers across the globe.

According to Jupiter Research, online advertising spending is expected to grow to around ____________ in the U.S. by 2009.

According to this textbook, compared to the U.S., Europe as a future Internet market will be:

In many industries, connectivity means that existing channels/distributors can be bypassed by connecting:

In international marketing, a Web site gives service marketers the ability to offer 24 hour service to customers worldwide.

In 2005, the worldwide Internet population surpassed 1 billion.

At the core of any global Web marketing strategy is the conflict between local responsiveness and _______________________.

Discuss some of the ramifications of the Internet for global marketing strategies. Also explain some of the challenges faced by international marketers in the areas of global branding and Internet-based new products.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Sustainable Marketing in the Global Marketplace

Filters

Exam 19: Global Marketing and the Internet

In international distribution, replacement effect can:

The Internet is not helping companies to create global brands.

For global marketers, the Web could affect the firm's high margins because of:

Although Internet advertising is growing at a very rapid pace, many advertisers are skeptical about its potential as a global promotion tool because of (the):

In global e-commerce, Web site localization services have created the need for more:

Success of an e-tailing model will depend on three factors which include:

The Internet has leveled the playing field between large and small firms in global competition.

According to the text, regarding the profile of Internet buyers, differences across countries are mainly due to two factors which are:

Although the Internet has become a global phenomenon, it first originated in (the):

Which of the following is NOT a barrier to Internet marketing?

Companies that wish to make their Web sites international by translating the information and content into other languages have two alternatives that may include:

ISP is an acronym for Internet Standards Provider.

According to the text, the Web clearly provides a unique _______________ and ______________ channel to marketers across the globe.

According to Jupiter Research, online advertising spending is expected to grow to around ____________ in the U.S. by 2009.

According to this textbook, compared to the U.S., Europe as a future Internet market will be:

In many industries, connectivity means that existing channels/distributors can be bypassed by connecting:

In international marketing, a Web site gives service marketers the ability to offer 24 hour service to customers worldwide.

In 2005, the worldwide Internet population surpassed 1 billion.

At the core of any global Web marketing strategy is the conflict between local responsiveness and _______________________.

Discuss some of the ramifications of the Internet for global marketing strategies. Also explain some of the challenges faced by international marketers in the areas of global branding and Internet-based new products.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Sustainable Marketing in the Global Marketplace

Filters

According to the text, the Web clearly provides a unique _ and channel to marketers across the globe.