Question 1

In Japan, access to the web was previously dominated by ______________________, the Japanese telecom firm, which charges sky-high fees.

Accepted Answer

A)  British Telecom. 
B)  Toyota. 
C)  Nippon Telephone & Telegraph (NTT). 
D)  Seven-Eleven Japan. 
E)  AT&T. 
A)  British Telecom. 
B)  Toyota. 
C)  Nippon Telephone & Telegraph (NTT). 
D)  Seven-Eleven Japan. 
E)  AT&T.

Question 2

E-readiness for Brazil, India, Russia and China is:

Accepted Answer

A)  unknown-they won't answer the surveys. 
B)  excellent-their relative backwardness lets them jump ahead with the latest technology. 
C)  middle of the pack because their economies are growing rapidly. 
D)  very low. 
E)  none of the above 
A)  unknown-they won't answer the surveys. 
B)  excellent-their relative backwardness lets them jump ahead with the latest technology. 
C)  middle of the pack because their economies are growing rapidly. 
D)  very low. 
E)  none of the above

Question 3

Microsites are used to promote a particular brand.

Accepted Answer

A) True 
 B)False

Question 4

Which of these languages is NOT in the top three on Internet sites?

Accepted Answer

A)  Hindu 
B)  Chinese 
C)  Spanish 
D)  German 
E)  Both a and d 
A)  Hindu 
B)  Chinese 
C)  Spanish 
D)  German 
E)  Both a and d

Question 5

There are many unsolved issues in the Internet. For example, e-commerce is global
but the national laws are mostly transnational.

Accepted Answer

A) True 
 B)False

Question 6

Mass customization is not the major plus of the Web.

Accepted Answer

A) True 
 B)False

Question 7

Click-and-mortar retailers are defined as:

Accepted Answer

A)  those large retail chains trying to compete by pursuing no Web site presence. 
B)  those large retail chains trying to compete by making alliances and joint ventures. 
C)  those large retail chains trying to compete by going international. 
D)  those large retail chains trying to compete by hiring Web specialists. 
E)  those large retail chains trying to compete by setting up a Web site presence. 
A)  those large retail chains trying to compete by pursuing no Web site presence. 
B)  those large retail chains trying to compete by making alliances and joint ventures. 
C)  those large retail chains trying to compete by going international. 
D)  those large retail chains trying to compete by hiring Web specialists. 
E)  those large retail chains trying to compete by setting up a Web site presence.

Question 8

Describe briefly the history of the Internet. Which nations are becoming prominent among Internet users? How does their growth compare with the Internet readiness shown in Exhibit 19-2?

Accepted Answer

The Internet was originally designed in

Question 9

Using only English on a website:

Accepted Answer

A)  is doomed to fail. 
B)  is ethnocentric. 
C)  works in some industries like aerospace. 
D)  limits your market. 
E)  both c and d 
A)  is doomed to fail. 
B)  is ethnocentric. 
C)  works in some industries like aerospace. 
D)  limits your market. 
E)  both c and d

Question 10

In many countries, businesspeople prefer to do business on a________________.

Accepted Answer

A)  virtual basis. 
B)  simple basis. 
C)  complex basis. 
D)  face-to-face basis. 
E)  none of the above. 
A)  virtual basis. 
B)  simple basis. 
C)  complex basis. 
D)  face-to-face basis. 
E)  none of the above.

Question 11

Banner advertising is not used in Internet advertising.

Accepted Answer

A) True 
 B)False

Question 12

Asians have the most favorable attitude toward Internet shopping.

Accepted Answer

A) True 
 B)False

Question 13

In the Internet world, there are many unsolved issues. For example, e-commerce is global but the national laws are mostly ________________.

Accepted Answer

A)  local 
B)  regional 
C)  political 
D)  religious 
E)  secular 
A)  local 
B)  regional 
C)  political 
D)  religious 
E)  secular

Question 14

ISP is an acronym for:

Accepted Answer

A)  Internet strategies provider. 
B)  Internet standards provider. 
C)  Internet service provider. 
D)  Internet system provider. 
E)  none of the above. 
A)  Internet strategies provider. 
B)  Internet standards provider. 
C)  Internet service provider. 
D)  Internet system provider. 
E)  none of the above.

Question 15

Google is the #1 search engine throughout the world.

Accepted Answer

A) True 
 B)False

Question 16

Click-and-mortar chains provide one advantage where:

Accepted Answer

A)  products cannot be returned to the local stores. 
B)  products can be returned to the local stores. 
C)  click-and mortar stores have no Web sites. 
D)  All of the above. 
E)  None of the above. 
A)  products cannot be returned to the local stores. 
B)  products can be returned to the local stores. 
C)  click-and mortar stores have no Web sites. 
D)  All of the above. 
E)  None of the above.

Question 17

The ultimate success of an online campaign hinges on four factors which include:

Accepted Answer

A)  nature of the product, the target, choice of site, and color 
B)  nature of the product, the target, choice of site, and graphics 
C)  nature of the product, the target, choice of site, and banners 
D)  nature of the product, the target, choice of site, and execution of the ad 
E)  none of the above 
A)  nature of the product, the target, choice of site, and color 
B)  nature of the product, the target, choice of site, and graphics 
C)  nature of the product, the target, choice of site, and banners 
D)  nature of the product, the target, choice of site, and execution of the ad 
E)  none of the above

Question 18

Manufacturers who plan to add the Internet to their existing international channels should be aware of two possibilities:

Accepted Answer

A)  replacement effect and international effect. 
B)  replacement effect and complementary effect. 
C)  complementary effect and managerial effect. 
D)  complementary effect and adaptation effect. 
E)  replacement effect and quality effect. 
A)  replacement effect and international effect. 
B)  replacement effect and complementary effect. 
C)  complementary effect and managerial effect. 
D)  complementary effect and adaptation effect. 
E)  replacement effect and quality effect.

Question 19

In international distribution, complementary effect can:

Accepted Answer

A)  expand the overall business. 
B)  cannibalize existing distribution channels. 
C)  materialize the overall business. 
D)  downsize existing distribution channels. 
E)  none of the above. 
A)  expand the overall business. 
B)  cannibalize existing distribution channels. 
C)  materialize the overall business. 
D)  downsize existing distribution channels. 
E)  none of the above.

Question 20

The country with the most Internet users is:

Accepted Answer

A)  United States 
B)  Japan 
C)  India 
D)  China 
E)  none of the above 
A)  United States 
B)  Japan 
C)  India 
D)  China 
E)  none of the above

In Japan, access to the web was previously dominated by ______________________, the Japanese telecom firm, which charges sky-high fees.

E-readiness for Brazil, India, Russia and China is:

Microsites are used to promote a particular brand.

Which of these languages is NOT in the top three on Internet sites?

There are many unsolved issues in the Internet. For example, e-commerce is global but the national laws are mostly transnational.

Mass customization is not the major plus of the Web.

Click-and-mortar retailers are defined as:

Describe briefly the history of the Internet. Which nations are becoming prominent among Internet users? How does their growth compare with the Internet readiness shown in Exhibit 19-2?

Using only English on a website:

In many countries, businesspeople prefer to do business on a________________.

Banner advertising is not used in Internet advertising.

Asians have the most favorable attitude toward Internet shopping.

In the Internet world, there are many unsolved issues. For example, e-commerce is global but the national laws are mostly ________________.

ISP is an acronym for:

Google is the #1 search engine throughout the world.

Click-and-mortar chains provide one advantage where:

The ultimate success of an online campaign hinges on four factors which include:

Manufacturers who plan to add the Internet to their existing international channels should be aware of two possibilities:

In international distribution, complementary effect can:

The country with the most Internet users is:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Sustainable Marketing in the Global Marketplace

Filters

Exam 19: Global Marketing and the Internet

In Japan, access to the web was previously dominated by ______________________, the Japanese telecom firm, which charges sky-high fees.

E-readiness for Brazil, India, Russia and China is:

Microsites are used to promote a particular brand.

Which of these languages is NOT in the top three on Internet sites?

There are many unsolved issues in the Internet. For example, e-commerce is global but the national laws are mostly transnational.

Mass customization is not the major plus of the Web.

Click-and-mortar retailers are defined as:

Describe briefly the history of the Internet. Which nations are becoming prominent among Internet users? How does their growth compare with the Internet readiness shown in Exhibit 19-2?

Using only English on a website:

In many countries, businesspeople prefer to do business on a________________.

Banner advertising is not used in Internet advertising.

Asians have the most favorable attitude toward Internet shopping.

In the Internet world, there are many unsolved issues. For example, e-commerce is global but the national laws are mostly ________________.

ISP is an acronym for:

Google is the #1 search engine throughout the world.

Click-and-mortar chains provide one advantage where:

The ultimate success of an online campaign hinges on four factors which include:

Manufacturers who plan to add the Internet to their existing international channels should be aware of two possibilities:

In international distribution, complementary effect can:

The country with the most Internet users is:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Sustainable Marketing in the Global Marketplace

Filters