Question 1

Which of the following is a reason why a push strategy would succeed in emerging markets?

Accepted Answer

A)  more frequent shopping than in developed countries 
B)  heavy reliance on retailer recommendations about brands 
C)  significant distributor power 
D)  numerous opportunities for brand switching 
E)  all of the above 
A)  more frequent shopping than in developed countries 
B)  heavy reliance on retailer recommendations about brands 
C)  significant distributor power 
D)  numerous opportunities for brand switching 
E)  all of the above E

Question 2

Emerging markets can be found in which of the following areas?

Accepted Answer

A)  Africa 
B)  Asia 
C)  Latin America 
D)  Eastern Europe 
E)  All of the above 
A)  Africa 
B)  Asia 
C)  Latin America 
D)  Eastern Europe 
E)  All of the above E

Question 3

When competing with the new champions from emerging markets, MNCs:

Accepted Answer

A)  should give up-the new champions have cheaper labor and the latest technology. 
B)  can ignore the new champions-they are only effective in emerging markets. 
C)  should focus on the high end of the market and leave the rest to the local companies. 
D)  buy out local rivals and use them to challenge the new champion in the home market. 
E)  none of the above 
A)  should give up-the new champions have cheaper labor and the latest technology. 
B)  can ignore the new champions-they are only effective in emerging markets. 
C)  should focus on the high end of the market and leave the rest to the local companies. 
D)  buy out local rivals and use them to challenge the new champion in the home market. 
E)  none of the above D

Question 4

Iran is one of the BRIC nations.

Accepted Answer

A) True 
 B)False

Question 5

The BOP:

Accepted Answer

A)  constitutes a majority of the world's population. 
B)  generates $2 an hour in wages. 
C)  is found mostly in the western hemisphere. 
D)  does not offer opportunities for MNCs. 
E)  is a viable market for only small firms with very cheap products. 
A)  constitutes a majority of the world's population. 
B)  generates $2 an hour in wages. 
C)  is found mostly in the western hemisphere. 
D)  does not offer opportunities for MNCs. 
E)  is a viable market for only small firms with very cheap products.

Question 6

Social marketing in the Third World is a waste of time and money.

Accepted Answer

A) True 
 B)False

Question 7

Because of the climate and sales conditions of many emerging markets, packages should:

Accepted Answer

A)  come frozen so freshness and safety are ensured. 
B)  be made of the cheapest materials to save money. 
C)  be sold with reusable containers. 
D)  allow people to see and smell the product before buying. 
E)  all of the above 
A)  come frozen so freshness and safety are ensured. 
B)  be made of the cheapest materials to save money. 
C)  be sold with reusable containers. 
D)  allow people to see and smell the product before buying. 
E)  all of the above

Question 8

Product piracy is not a problem in China.

Accepted Answer

A) True 
 B)False

Question 9

Why might pull strategies aimed at consumers in emerging markets NOT be very successful?

Accepted Answer

A)  They don't understand the message about the product. 
B)  Coupons may be stolen and never reach the consumer for redemption. 
C)  Mass media are less effective in the emerging nations. 
D)  All of the above apply. 
E)  None of the above apply-emerging market consumers love coupons. 
A)  They don't understand the message about the product. 
B)  Coupons may be stolen and never reach the consumer for redemption. 
C)  Mass media are less effective in the emerging nations. 
D)  All of the above apply. 
E)  None of the above apply-emerging market consumers love coupons.

Question 10

Emerging markets are not a tempting target for MNCs.

Accepted Answer

A) True 
 B)False

Question 11

Significant companies from emerging markets are leaders in which of these industries?

Accepted Answer

A)  smart phones 
B)  computers 
C)  beer 
D)  cars 
E)  all of the above 
A)  smart phones 
B)  computers 
C)  beer 
D)  cars 
E)  all of the above

Question 12

Entry strategies for emerging markets include _______.

Accepted Answer

A)  export 
B)  licensing 
C)  joint venture 
D)  direct investment 
E)  all of the above 
A)  export 
B)  licensing 
C)  joint venture 
D)  direct investment 
E)  all of the above

Question 13

Emerging market champions:

Accepted Answer

A)  avoid new technology because it is too expensive. 
B)  use a combination of old technology and cheap labor for a competitive advantage. 
C)  leapfrog to the newest technologies to offer quality products. 
D)  copy MNC products to avoid problems with product development. 
E)  try to avoid innovation. 
A)  avoid new technology because it is too expensive. 
B)  use a combination of old technology and cheap labor for a competitive advantage. 
C)  leapfrog to the newest technologies to offer quality products. 
D)  copy MNC products to avoid problems with product development. 
E)  try to avoid innovation.

Question 14

Most of the largest banks in the world are from the United States.

Accepted Answer

A) True 
 B)False

Question 15

Which of these does not describe the BRIC nations?

Accepted Answer

A)  They consist of Brazil, Russia, India and China. 
B)  They have large populations. 
C)  They constitute almost 15 percent of world GDP. 
D)  They are developed countries. 
E)  All have growing economies. 
A)  They consist of Brazil, Russia, India and China. 
B)  They have large populations. 
C)  They constitute almost 15 percent of world GDP. 
D)  They are developed countries. 
E)  All have growing economies.

Question 16

Despite its dismal financial condition, the BOP has support as a viable market segment. This is because:

Accepted Answer

A)  Wal-Mart concentrated in a similar area in the U.S. and became a world player. 
B)  incomes are expected to rise over time and this segment could become brand loyal. 
C)  challenges faced here could be the basis for new and innovative products. 
D)  the BOP is a source of cheap labor. 
E)  both b and c 
A)  Wal-Mart concentrated in a similar area in the U.S. and became a world player. 
B)  incomes are expected to rise over time and this segment could become brand loyal. 
C)  challenges faced here could be the basis for new and innovative products. 
D)  the BOP is a source of cheap labor. 
E)  both b and c

Question 17

The risks of entering emerging markets:

Accepted Answer

A)  are financial, but only in terms of getting paid promptly and in full. 
B)  are financial, but include both currency volatility and getting paid. 
C)  are marketing related only-we wouldn't enter a country where we couldn't get paid. 
D)  are marketing and currency volatility driven. 
E)  cover the enter spectrum of marketing and financial risks. 
A)  are financial, but only in terms of getting paid promptly and in full. 
B)  are financial, but include both currency volatility and getting paid. 
C)  are marketing related only-we wouldn't enter a country where we couldn't get paid. 
D)  are marketing and currency volatility driven. 
E)  cover the enter spectrum of marketing and financial risks.

Question 18

Remittances from foreign workers are important to emerging market economies.

Accepted Answer

A) True 
 B)False

Question 19

P&G succeeded in Russia by:

Accepted Answer

A)  using door to door sales reps. 
B)  direct export to a single large distributor in Moscow. 
C)  partnering with EU firms that already had a presence in Russia. 
D)  developing its own distributor network in exchange for exclusivity. 
E)  none of the above-Unilever is the dominant player in Russia. 
A)  using door to door sales reps. 
B)  direct export to a single large distributor in Moscow. 
C)  partnering with EU firms that already had a presence in Russia. 
D)  developing its own distributor network in exchange for exclusivity. 
E)  none of the above-Unilever is the dominant player in Russia.

Question 20

What best describes the outcome of early entry into emerging markets?

Accepted Answer

A)  It can be lucrative, especially for huge markets like China and India. 
B)  It is likely to fail because the markets don't or can't appreciate the product. 
C)  It will probably face few direct competitors. 
D)  Products will be too expensive for local consumers. 
E)  None of the above 
A)  It can be lucrative, especially for huge markets like China and India. 
B)  It is likely to fail because the markets don't or can't appreciate the product. 
C)  It will probably face few direct competitors. 
D)  Products will be too expensive for local consumers. 
E)  None of the above

Which of the following is a reason why a push strategy would succeed in emerging markets?

Emerging markets can be found in which of the following areas?

When competing with the new champions from emerging markets, MNCs:

Iran is one of the BRIC nations.

The BOP:

Social marketing in the Third World is a waste of time and money.

Because of the climate and sales conditions of many emerging markets, packages should:

Product piracy is not a problem in China.

Why might pull strategies aimed at consumers in emerging markets NOT be very successful?

Emerging markets are not a tempting target for MNCs.

Significant companies from emerging markets are leaders in which of these industries?

Entry strategies for emerging markets include _______.

Emerging market champions:

Most of the largest banks in the world are from the United States.

Which of these does not describe the BRIC nations?

Despite its dismal financial condition, the BOP has support as a viable market segment. This is because:

The risks of entering emerging markets:

Remittances from foreign workers are important to emerging market economies.

P&G succeeded in Russia by:

What best describes the outcome of early entry into emerging markets?

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 18: Marketing Strategies for Emerging Markets

Which of the following is a reason why a push strategy would succeed in emerging markets?

Emerging markets can be found in which of the following areas?

When competing with the new champions from emerging markets, MNCs:

Iran is one of the BRIC nations.

The BOP:

Social marketing in the Third World is a waste of time and money.

Because of the climate and sales conditions of many emerging markets, packages should:

Product piracy is not a problem in China.

Why might pull strategies aimed at consumers in emerging markets NOT be very successful?

Emerging markets are not a tempting target for MNCs.

Significant companies from emerging markets are leaders in which of these industries?

Entry strategies for emerging markets include _______.

Emerging market champions:

Most of the largest banks in the world are from the United States.

Which of these does not describe the BRIC nations?

Despite its dismal financial condition, the BOP has support as a viable market segment. This is because:

The risks of entering emerging markets:

Remittances from foreign workers are important to emerging market economies.

P&G succeeded in Russia by:

What best describes the outcome of early entry into emerging markets?

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters