Question 1

A package characteristic with perhaps greater significance in emerging markets than developed countries is ________.

Accepted Answer

A)  refrigeration 
B)  sustainability 
C)  safety 
D)  variety of sizes 
E)  metal containers 
A)  refrigeration 
B)  sustainability 
C)  safety 
D)  variety of sizes 
E)  metal containers

Question 2

Compared to developed countries, segments in emerging markets are:

Accepted Answer

A)  enormous. 
B)  much more coarse and difficult to define. 
C)  harder to reach because media options are not as well developed. 
D)  less wealthy. 
E)  all of the above 
A)  enormous. 
B)  much more coarse and difficult to define. 
C)  harder to reach because media options are not as well developed. 
D)  less wealthy. 
E)  all of the above

Question 3

Push strategies:

Accepted Answer

A)  are less viable in emerging markets than pull strategies. 
B)  are never used in emerging markets because channels are in disarray. 
C)  work well in many countries because of the enormous channel power of distributors. 
D)  result in the MNC being cheated because channel members keep the incentives for themselves. 
E)  never reach consumers. 
A)  are less viable in emerging markets than pull strategies. 
B)  are never used in emerging markets because channels are in disarray. 
C)  work well in many countries because of the enormous channel power of distributors. 
D)  result in the MNC being cheated because channel members keep the incentives for themselves. 
E)  never reach consumers.

Question 4

An emerging market company would be a defender when:

Accepted Answer

A)  its assets are transferable. 
B)  there is little pressure to globalize. 
C)  industry pressure is high. 
D)  assets are only valuable in the home market. 
E)  both b and d 
A)  its assets are transferable. 
B)  there is little pressure to globalize. 
C)  industry pressure is high. 
D)  assets are only valuable in the home market. 
E)  both b and d

Question 5

India is experiencing changes in its income pattern from pyramid to diamond.

Accepted Answer

A) True 
 B)False

Question 6

Global competitors:

Accepted Answer

A)  are not headquartered in emerging markets. 
B)  duel for market share in emerging markets but only consist of MNCs from developed countries. 
C)  come only from the BRIC nations. 
D)  may emerge from any nation to challenge established MNCs. 
E)  none of the above 
A)  are not headquartered in emerging markets. 
B)  duel for market share in emerging markets but only consist of MNCs from developed countries. 
C)  come only from the BRIC nations. 
D)  may emerge from any nation to challenge established MNCs. 
E)  none of the above

Question 7

Emigrant workers from emerging markets:

Accepted Answer

A)  are a nuisance to the countries they work in. 
B)  deplete the economy of their home country. 
C)  are almost always unskilled workers. 
D)  form local communities abroad that can be leveraged. 
E)  travel only within their own continent. 
A)  are a nuisance to the countries they work in. 
B)  deplete the economy of their home country. 
C)  are almost always unskilled workers. 
D)  form local communities abroad that can be leveraged. 
E)  travel only within their own continent.

Question 8

After China, the country with the largest shopping malls in the world is:

Accepted Answer

A)  United States 
B)  Philippines 
C)  Turkey 
D)  Canada 
E)  Malaysia 
A)  United States 
B)  Philippines 
C)  Turkey 
D)  Canada 
E)  Malaysia

Question 9

Communication challenges include:

Accepted Answer

A)  raising brand awareness. 
B)  educating customers about product use and benefits. 
C)  creating brand image. 
D)  gaining loyalty. 
E)  all of the above 
A)  raising brand awareness. 
B)  educating customers about product use and benefits. 
C)  creating brand image. 
D)  gaining loyalty. 
E)  all of the above

Question 10

Jollibee competes in which industry around the world?

Accepted Answer

A)  theme parks 
B)  entertainment 
C)  fast food 
D)  children's clothing 
E)  shoes 
A)  theme parks 
B)  entertainment 
C)  fast food 
D)  children's clothing 
E)  shoes

Question 11

BRIC stands for "big, rich, independent countries".

Accepted Answer

A) True 
 B)False

Question 12

Jollibee is a major international player that has its headquarters in ________.

Accepted Answer

A)  Malaysia 
B)  Indonesia 
C)  China 
D)  Philippines 
E)  India 
A)  Malaysia 
B)  Indonesia 
C)  China 
D)  Philippines 
E)  India

Question 13

Emerging market distributors seeking exclusive territories should:

Accepted Answer

A)  be told yes, on a temporary basis. 
B)  be denied, because this policy retards rapid market development. 
C)  be ignored-we will set up a company-owned distribution network. 
D)  be told no territories exist-everyone can sell everywhere, and the winner gets the final contract. 
E)  none of the above 
A)  be told yes, on a temporary basis. 
B)  be denied, because this policy retards rapid market development. 
C)  be ignored-we will set up a company-owned distribution network. 
D)  be told no territories exist-everyone can sell everywhere, and the winner gets the final contract. 
E)  none of the above

Question 14

A manually operated sewing machine would:

Accepted Answer

A)  be a backward innovation. 
B)  be an example of a product life cycle extension. 
C)  be rejected in emerging markets as not being modern enough. 
D)  be too difficult to operate. 
E)  likely have the idea copied as soon as it hit the market. 
A)  be a backward innovation. 
B)  be an example of a product life cycle extension. 
C)  be rejected in emerging markets as not being modern enough. 
D)  be too difficult to operate. 
E)  likely have the idea copied as soon as it hit the market.

Question 15

Bottom of the pyramid means:

Accepted Answer

A)  lower class Egyptians. 
B)  the lowest level of consumer involvement with your product. 
C)  the lowest satisfaction level of Maslow's hierarchy. 
D)  people earning less than $2 per day. 
E)  the first step toward $1 million on a game show. 
A)  lower class Egyptians. 
B)  the lowest level of consumer involvement with your product. 
C)  the lowest satisfaction level of Maslow's hierarchy. 
D)  people earning less than $2 per day. 
E)  the first step toward $1 million on a game show.

Question 16

Which of the following is MOST likely to be used when packaging for emerging markets?

Accepted Answer

A)  large packages to cater to the bigger families common in these countries 
B)  large packages because an entire village will share the product 
C)  smaller packages at lower price points 
D)  large packages with individual wrappers so merchants can resell in smaller quantities 
E)  both c and d 
A)  large packages to cater to the bigger families common in these countries 
B)  large packages because an entire village will share the product 
C)  smaller packages at lower price points 
D)  large packages with individual wrappers so merchants can resell in smaller quantities 
E)  both c and d

Question 17

The preferred entry mode(s) for emerging markets:

Accepted Answer

A)  include(s) both licensing and minority joint venture. 
B)  seek(s) to adapt products to ensure the capture of the market. 
C)  involve(s) direct investment to close the market to local challengers and later MNCs. 
D)  focus (focuses) on marketing instead of sales. 
E)  both a and b 
A)  include(s) both licensing and minority joint venture. 
B)  seek(s) to adapt products to ensure the capture of the market. 
C)  involve(s) direct investment to close the market to local challengers and later MNCs. 
D)  focus (focuses) on marketing instead of sales. 
E)  both a and b

Question 18

Transition economies are those that are moving from very poor to more developed.

Accepted Answer

A) True 
 B)False

Question 19

Social marketing-in the form of new product development and/or aiding development:

Accepted Answer

A)  is not practiced by emerging market companies. 
B)  is a waste of time-the population won't be exposed to the messages and is unlikely to follow directions. 
C)  can expand market opportunities for the firm. 
D)  builds goodwill that can be leveraged into greater profits. 
E)  both c and d 
A)  is not practiced by emerging market companies. 
B)  is a waste of time-the population won't be exposed to the messages and is unlikely to follow directions. 
C)  can expand market opportunities for the firm. 
D)  builds goodwill that can be leveraged into greater profits. 
E)  both c and d

Question 20

Hindustan Unilever is a major corporation based in Pakistan.

Accepted Answer

A) True 
 B)False

A package characteristic with perhaps greater significance in emerging markets than developed countries is ________.

Compared to developed countries, segments in emerging markets are:

Push strategies:

An emerging market company would be a defender when:

India is experiencing changes in its income pattern from pyramid to diamond.

Global competitors:

Emigrant workers from emerging markets:

After China, the country with the largest shopping malls in the world is:

Communication challenges include:

Jollibee competes in which industry around the world?

BRIC stands for "big, rich, independent countries".

Jollibee is a major international player that has its headquarters in ________.

Emerging market distributors seeking exclusive territories should:

A manually operated sewing machine would:

Bottom of the pyramid means:

Which of the following is MOST likely to be used when packaging for emerging markets?

The preferred entry mode(s) for emerging markets:

Transition economies are those that are moving from very poor to more developed.

Social marketing-in the form of new product development and/or aiding development:

Hindustan Unilever is a major corporation based in Pakistan.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 18: Marketing Strategies for Emerging Markets

A package characteristic with perhaps greater significance in emerging markets than developed countries is ________.

Compared to developed countries, segments in emerging markets are:

Push strategies:

An emerging market company would be a defender when:

India is experiencing changes in its income pattern from pyramid to diamond.

Global competitors:

Emigrant workers from emerging markets:

After China, the country with the largest shopping malls in the world is:

Communication challenges include:

Jollibee competes in which industry around the world?

BRIC stands for "big, rich, independent countries".

Jollibee is a major international player that has its headquarters in ________.

Emerging market distributors seeking exclusive territories should:

A manually operated sewing machine would:

Bottom of the pyramid means:

Which of the following is MOST likely to be used when packaging for emerging markets?

The preferred entry mode(s) for emerging markets:

Transition economies are those that are moving from very poor to more developed.

Social marketing-in the form of new product development and/or aiding development:

Hindustan Unilever is a major corporation based in Pakistan.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters