Question 1

There are some commonly held beliefs about marketing mix strategy that have been proven to be less than optimal. Identify some of these.

Accepted Answer

Options could include the following:
a)

Question 2

BOP stands for:

Accepted Answer

A)  a type of music common to developing countries. 
B)  bottom of the pyramid. 
C)  bottom of the pile. 
D)  boost our profits. 
E)  none of the above 
A)  a type of music common to developing countries. 
B)  bottom of the pyramid. 
C)  bottom of the pile. 
D)  boost our profits. 
E)  none of the above

Question 3

No companies from emerging market countries have made it to the Fortune Global 500 list.

Accepted Answer

A) True 
 B)False

Question 4

Why is distribution considered to be the biggest challenge when entering an emerging market?

Accepted Answer

A)  It isn't-pricing is. 
B)  It isn't-product adaptation is. 
C)  Distribution infrastructure is too complex to navigate. 
D)  The country's land mass is a deterrent. 
E)  All of the above 
A)  It isn't-pricing is. 
B)  It isn't-product adaptation is. 
C)  Distribution infrastructure is too complex to navigate. 
D)  The country's land mass is a deterrent. 
E)  All of the above

Question 5

Which of the following is not a common risk when entering emerging markets?

Accepted Answer

A)  product piracy 
B)  enforcing property rights 
C)  well-developed marketing infrastructure 
D)  antitrust laws 
E)  government intervention 
A)  product piracy 
B)  enforcing property rights 
C)  well-developed marketing infrastructure 
D)  antitrust laws 
E)  government intervention

Question 6

What event caused severe setbacks to many emerging markets?

Accepted Answer

A)  global warming 
B)  China's rise as a global superpower 
C)  losses in the World Cup soccer matches 
D)  the Asian financial crisis 
E)  EU focus on North Africa as a trading partner 
A)  global warming 
B)  China's rise as a global superpower 
C)  losses in the World Cup soccer matches 
D)  the Asian financial crisis 
E)  EU focus on North Africa as a trading partner

Question 7

Frugal engineering means making very cheap, low quality products so you can get the most profit.

Accepted Answer

A) True 
 B)False

Question 8

The BRIC nations:

Accepted Answer

A)  are all rich in natural resources. 
B)  are small countries with high income economies 
C)  are expected to surpass the GDP of the G7 nations within 20 years. 
D)  constitute a trade bloc. 
E)  none of the above 
A)  are all rich in natural resources. 
B)  are small countries with high income economies 
C)  are expected to surpass the GDP of the G7 nations within 20 years. 
D)  constitute a trade bloc. 
E)  none of the above

Question 9

Which of the following brands has NOT been bought by firms in emerging markets?

Accepted Answer

A)  Miller beer 
B)  Jaguar 
C)  IBM PC 
D)  Ferrari 
E)  Budweiser 
A)  Miller beer 
B)  Jaguar 
C)  IBM PC 
D)  Ferrari 
E)  Budweiser

Question 10

Hindustan Unilever pursued the following strategy to expand its market share in India.

Accepted Answer

A)  retained the low unit price concept only for shampoo 
B)  focused its efforts on the BOP masses 
C)  emphasized local R&D efforts 
D)  concentrated on the urban population for sales 
E)  offered a wide variety of brands to tightly segment the market 
A)  retained the low unit price concept only for shampoo 
B)  focused its efforts on the BOP masses 
C)  emphasized local R&D efforts 
D)  concentrated on the urban population for sales 
E)  offered a wide variety of brands to tightly segment the market

Question 11

The Next Eleven:

Accepted Answer

A)  is a George Clooney movie sequel. 
B)  consists of a diverse group of emerging markets. 
C)  constitute their own trade bloc. 
D)  are all located in Asia. 
E)  none of the above 
A)  is a George Clooney movie sequel. 
B)  consists of a diverse group of emerging markets. 
C)  constitute their own trade bloc. 
D)  are all located in Asia. 
E)  none of the above

Question 12

The most busy McDonald's in the world is in Peking.

Accepted Answer

A) True 
 B)False

Question 13

Despite coming from humble origins and lacking much of the resources of the major global firms, many companies from emerging markets are serious challengers in world markets. What strategies do they employ to enable them to succeed?

Accepted Answer

a) create customized offerings
b) develo

Question 14

Common features that products must have to be successful in emerging markets include:

Accepted Answer

A)  the very latest designs. 
B)  the widest variety of options. 
C)  ruggedness. 
D)  high quality. 
E)  warranties. 
A)  the very latest designs. 
B)  the widest variety of options. 
C)  ruggedness. 
D)  high quality. 
E)  warranties.

Question 15

Products from emerging markets only compete as low-end challengers to established brands.

Accepted Answer

A) True 
 B)False

Question 16

Some people are optimistic about the BOP as a market segment. This is because:

Accepted Answer

A)  they are hopeless romantics and can't face reality. 
B)  there is a great deal of untapped money in the BOP. 
C)  BOP is critical for long term growth of the company. 
D)  the BOP needs help and would welcome input from outsiders. 
E)  only b and c 
A)  they are hopeless romantics and can't face reality. 
B)  there is a great deal of untapped money in the BOP. 
C)  BOP is critical for long term growth of the company. 
D)  the BOP needs help and would welcome input from outsiders. 
E)  only b and c

Question 17

Most of the world's largest shopping malls are in Asia.

Accepted Answer

A) True 
 B)False

Question 18

When managing distributors in emerging markets, MNCs should:

Accepted Answer

A)  pick partners with extensive local product-market knowledge. 
B)  choose partners with excellent English-speaking skills. 
C)  focus on entrepreneurs to build local good-will. 
D)  only enter markets with a company-owned distributor network. 
E)  select distributors who are competent working with MNCs. 
A)  pick partners with extensive local product-market knowledge. 
B)  choose partners with excellent English-speaking skills. 
C)  focus on entrepreneurs to build local good-will. 
D)  only enter markets with a company-owned distributor network. 
E)  select distributors who are competent working with MNCs.

Question 19

Product policies that have been pursued when entering emerging markets include:

Accepted Answer

A)  no adaptation-the risks and expense are too great. 
B)  selling a narrow range of premium goods. 
C)  pursuing backward innovation. 
D)  anchoring the product entry with products near the end of their life cycle in the home market. 
E)  all of the above 
A)  no adaptation-the risks and expense are too great. 
B)  selling a narrow range of premium goods. 
C)  pursuing backward innovation. 
D)  anchoring the product entry with products near the end of their life cycle in the home market. 
E)  all of the above

Question 20

Brand strategies proven to succeed in emerging markets include:

Accepted Answer

A)  pursuing only the wealthy-they don't require product or price changes. 
B)  aiming brands at various market segments with different formulae and prices. 
C)  focusing on the emerging middle class for its growing buying power and eventual loyalty. 
D)  purchasing a local brand as part of the product offering. 
E)  both b and d 
A)  pursuing only the wealthy-they don't require product or price changes. 
B)  aiming brands at various market segments with different formulae and prices. 
C)  focusing on the emerging middle class for its growing buying power and eventual loyalty. 
D)  purchasing a local brand as part of the product offering. 
E)  both b and d

There are some commonly held beliefs about marketing mix strategy that have been proven to be less than optimal. Identify some of these.

BOP stands for:

No companies from emerging market countries have made it to the Fortune Global 500 list.

Why is distribution considered to be the biggest challenge when entering an emerging market?

Which of the following is not a common risk when entering emerging markets?

What event caused severe setbacks to many emerging markets?

Frugal engineering means making very cheap, low quality products so you can get the most profit.

The BRIC nations:

Which of the following brands has NOT been bought by firms in emerging markets?

Hindustan Unilever pursued the following strategy to expand its market share in India.

The Next Eleven:

The most busy McDonald's in the world is in Peking.

Despite coming from humble origins and lacking much of the resources of the major global firms, many companies from emerging markets are serious challengers in world markets. What strategies do they employ to enable them to succeed?

Common features that products must have to be successful in emerging markets include:

Products from emerging markets only compete as low-end challengers to established brands.

Some people are optimistic about the BOP as a market segment. This is because:

Most of the world's largest shopping malls are in Asia.

When managing distributors in emerging markets, MNCs should:

Product policies that have been pursued when entering emerging markets include:

Brand strategies proven to succeed in emerging markets include:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 18: Marketing Strategies for Emerging Markets

There are some commonly held beliefs about marketing mix strategy that have been proven to be less than optimal. Identify some of these.

BOP stands for:

No companies from emerging market countries have made it to the Fortune Global 500 list.

Why is distribution considered to be the biggest challenge when entering an emerging market?

Which of the following is not a common risk when entering emerging markets?

What event caused severe setbacks to many emerging markets?

Frugal engineering means making very cheap, low quality products so you can get the most profit.

The BRIC nations:

Which of the following brands has NOT been bought by firms in emerging markets?

Hindustan Unilever pursued the following strategy to expand its market share in India.

The Next Eleven:

The most busy McDonald's in the world is in Peking.

Despite coming from humble origins and lacking much of the resources of the major global firms, many companies from emerging markets are serious challengers in world markets. What strategies do they employ to enable them to succeed?

Common features that products must have to be successful in emerging markets include:

Products from emerging markets only compete as low-end challengers to established brands.

Some people are optimistic about the BOP as a market segment. This is because:

Most of the world's largest shopping malls are in Asia.

When managing distributors in emerging markets, MNCs should:

Product policies that have been pursued when entering emerging markets include:

Brand strategies proven to succeed in emerging markets include:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters