Question 1

What approach should smaller firms take in emerging markets?

Accepted Answer

A)  Be a follower so you don't make costly mistakes. 
B)  Be a first-mover-to the victor go the spoils. 
C)  Be a first-mover to outmaneuver larger firms eyeing the same market. 
D)  Avoid the markets altogether-they take too much time and effort to develop compared to the pay-off for a small firm. 
E)  Merge with a local company. 
A)  Be a follower so you don't make costly mistakes. 
B)  Be a first-mover-to the victor go the spoils. 
C)  Be a first-mover to outmaneuver larger firms eyeing the same market. 
D)  Avoid the markets altogether-they take too much time and effort to develop compared to the pay-off for a small firm. 
E)  Merge with a local company.

Question 2

The pricing strategy most likely to succeed in emerging markets is:

Accepted Answer

A)  very low prices that everyone can afford-large volume makes up for low margins. 
B)  premium pricing only-establish the image of quality and save money on not having to adapt the product for local sale. 
C)  cater to the growing middle class and raise prices as income goes up. 
D)  saturate all price points with different products and make money at all levels. 
E)  All of the above are equally viable. 
A)  very low prices that everyone can afford-large volume makes up for low margins. 
B)  premium pricing only-establish the image of quality and save money on not having to adapt the product for local sale. 
C)  cater to the growing middle class and raise prices as income goes up. 
D)  saturate all price points with different products and make money at all levels. 
E)  All of the above are equally viable.

Question 3

Because emerging markets have underdeveloped infrastructure:

Accepted Answer

A)  they cannot afford the best products from MNCs. 
B)  they can leapfrog old technology. 
C)  they are more eager to adopt new products. 
D)  R&D efforts are centered in these markets to generate new ideas. 
E)  distribution channels will be easier to set up. 
A)  they cannot afford the best products from MNCs. 
B)  they can leapfrog old technology. 
C)  they are more eager to adopt new products. 
D)  R&D efforts are centered in these markets to generate new ideas. 
E)  distribution channels will be easier to set up.

Question 4

Billboards can be effective in reaching both rich and poor consumers in emerging markets.

Accepted Answer

A) True 
 B)False

Question 5

Hindustan Lever decided that its product line should include:

Accepted Answer

A)  only products for the rich, so it could charge a premium. 
B)  products for all three major segments: affluent, middle income, and low income. 
C)  low income only, to capture the entire lower end as loyal customers for the future. 
D)  only the middle income, as they were ignored by other firms. 
E)  both the middle and upper income groups, as profit margins were viable there. 
A)  only products for the rich, so it could charge a premium. 
B)  products for all three major segments: affluent, middle income, and low income. 
C)  low income only, to capture the entire lower end as loyal customers for the future. 
D)  only the middle income, as they were ignored by other firms. 
E)  both the middle and upper income groups, as profit margins were viable there.

Question 6

Which of the following nations is NOT a member of the Next Eleven?

Accepted Answer

A)  Malaysia 
B)  Indonesia 
C)  Egypt 
D)  Mexico 
E)  Nigeria 
A)  Malaysia 
B)  Indonesia 
C)  Egypt 
D)  Mexico 
E)  Nigeria

Question 7

Probably the least effective product design option is:

Accepted Answer

A)  no adaptation-sell what we already make. 
B)  to sell our normal products at premium prices. 
C)  to sell a stripped down version of a normal good. 
D)  to extend the product life cycle by selling obsolete goods abroad. 
E)  All of the above are equally effective. 
A)  no adaptation-sell what we already make. 
B)  to sell our normal products at premium prices. 
C)  to sell a stripped down version of a normal good. 
D)  to extend the product life cycle by selling obsolete goods abroad. 
E)  All of the above are equally effective.

Question 8

When would emerging market companies use a dodge strategy?

Accepted Answer

A)  when its assets are transferable 
B)  when there is little pressure to globalize 
C)  when industry pressure is high 
D)  when assets are only valuable in the home market 
E)  both c and d 
A)  when its assets are transferable 
B)  when there is little pressure to globalize 
C)  when industry pressure is high 
D)  when assets are only valuable in the home market 
E)  both c and d

Question 9

When MNCs enter an emerging market, they are likely to:

Accepted Answer

A)  share product secrets with the new country. 
B)  insist on tight corporate control. 
C)  take a high risk approach to increase the chance for greater rewards. 
D)  emphasize sales as a measure of success. 
E)  both b and d 
A)  share product secrets with the new country. 
B)  insist on tight corporate control. 
C)  take a high risk approach to increase the chance for greater rewards. 
D)  emphasize sales as a measure of success. 
E)  both b and d

Question 10

The most common packaging choice for emerging markets is a smaller package.

Accepted Answer

A) True 
 B)False

Question 11

Direct selling in emerging markets:

Accepted Answer

A)  is attractive because of the rapid growth of internet sales. 
B)  often works best in a B2B setting. 
C)  is valuable in countries where face-to-face sales are common. 
D)  both b and c 
E)  none of the above-direct selling should be avoided as too difficult to supervise. 
A)  is attractive because of the rapid growth of internet sales. 
B)  often works best in a B2B setting. 
C)  is valuable in countries where face-to-face sales are common. 
D)  both b and c 
E)  none of the above-direct selling should be avoided as too difficult to supervise.

Question 12

Why is being a first-mover attractive in emerging markets?

Accepted Answer

A)  Pent-up demand may lead to high initial sales. 
B)  Governments are eager to offer concessions to first-movers. 
C)  Early entrants get best access to key marketing resources. 
D)  Marketing dollars generate higher productivity. 
E)  All of the above 
A)  Pent-up demand may lead to high initial sales. 
B)  Governments are eager to offer concessions to first-movers. 
C)  Early entrants get best access to key marketing resources. 
D)  Marketing dollars generate higher productivity. 
E)  All of the above

Question 13

What are the strategic options for emerging market firms in global marketing? Under what conditions would each be suggested?

Accepted Answer

The four strategies are dodger, contende

Question 14

Companies from the emerging markets are proving to be surprising challengers to older, larger MNCs. Which of the following would you recommend as an MNC strategic response?

Accepted Answer

A)  Invest in growing mass markets of developing countries. 
B)  Partner with companies from the emerging markets. 
C)  Buy out smaller rival firms in the emerging markets. 
D)  Consider developing countries as more than just manufacturing sites. 
E)  All of the above 
A)  Invest in growing mass markets of developing countries. 
B)  Partner with companies from the emerging markets. 
C)  Buy out smaller rival firms in the emerging markets. 
D)  Consider developing countries as more than just manufacturing sites. 
E)  All of the above

Question 15

Which of the following is NOT a category of emerging markets?

Accepted Answer

A)  developed countries 
B)  advanced emerging 
C)  secondary emerging 
D)  frontier countries 
E)  both a and d 
A)  developed countries 
B)  advanced emerging 
C)  secondary emerging 
D)  frontier countries 
E)  both a and d

Question 16

Push strategies are more likely to be successful in emerging markets than pull strategies.

Accepted Answer

A) True 
 B)False

Question 17

There are many reasons why a company might prefer to be a follower in a new market, not a first entrant. Which of these is NOT one of those reasons?

Accepted Answer

A)  reduced profits because the market is already gone 
B)  fewer pitfalls as the follower can see the mistakes of the first-mover 
C)  better developed marketing channels 
D)  competitive response from other MNCs and local competitors 
E)  none of the above 
A)  reduced profits because the market is already gone 
B)  fewer pitfalls as the follower can see the mistakes of the first-mover 
C)  better developed marketing channels 
D)  competitive response from other MNCs and local competitors 
E)  none of the above

Question 18

Describe the characteristics that define emerging markets.

Accepted Answer

All emerging markets tend to have the fo

Question 19

Which country has the greatest number of mobile phone subscribers per 100 inhabitants?

Accepted Answer

A)  Italy 
B)  Russia 
C)  Germany 
D)  United Kingdom 
E)  Nigeria 
A)  Italy 
B)  Russia 
C)  Germany 
D)  United Kingdom 
E)  Nigeria

Question 20

Which of the following is NOT a reason why distribution is difficult in emerging markets?

Accepted Answer

A)  Local and rural areas can both be easily reached. 
B)  Shopping malls and supermarkets are on the rise in emerging markets. 
C)  Traditional retailers can be hard to work with. 
D)  Operating capital of retailers may be lacking. 
E)  Local brands are difficult to displace on the shelves. 
A)  Local and rural areas can both be easily reached. 
B)  Shopping malls and supermarkets are on the rise in emerging markets. 
C)  Traditional retailers can be hard to work with. 
D)  Operating capital of retailers may be lacking. 
E)  Local brands are difficult to displace on the shelves.

What approach should smaller firms take in emerging markets?

The pricing strategy most likely to succeed in emerging markets is:

Because emerging markets have underdeveloped infrastructure:

Billboards can be effective in reaching both rich and poor consumers in emerging markets.

Hindustan Lever decided that its product line should include:

Which of the following nations is NOT a member of the Next Eleven?

Probably the least effective product design option is:

When would emerging market companies use a dodge strategy?

When MNCs enter an emerging market, they are likely to:

The most common packaging choice for emerging markets is a smaller package.

Direct selling in emerging markets:

Why is being a first-mover attractive in emerging markets?

What are the strategic options for emerging market firms in global marketing? Under what conditions would each be suggested?

Companies from the emerging markets are proving to be surprising challengers to older, larger MNCs. Which of the following would you recommend as an MNC strategic response?

Which of the following is NOT a category of emerging markets?

Push strategies are more likely to be successful in emerging markets than pull strategies.

There are many reasons why a company might prefer to be a follower in a new market, not a first entrant. Which of these is NOT one of those reasons?

Describe the characteristics that define emerging markets.

Which country has the greatest number of mobile phone subscribers per 100 inhabitants?

Which of the following is NOT a reason why distribution is difficult in emerging markets?

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 18: Marketing Strategies for Emerging Markets

What approach should smaller firms take in emerging markets?

The pricing strategy most likely to succeed in emerging markets is:

Because emerging markets have underdeveloped infrastructure:

Billboards can be effective in reaching both rich and poor consumers in emerging markets.

Hindustan Lever decided that its product line should include:

Which of the following nations is NOT a member of the Next Eleven?

Probably the least effective product design option is:

When would emerging market companies use a dodge strategy?

When MNCs enter an emerging market, they are likely to:

The most common packaging choice for emerging markets is a smaller package.

Direct selling in emerging markets:

Why is being a first-mover attractive in emerging markets?

What are the strategic options for emerging market firms in global marketing? Under what conditions would each be suggested?

Companies from the emerging markets are proving to be surprising challengers to older, larger MNCs. Which of the following would you recommend as an MNC strategic response?

Which of the following is NOT a category of emerging markets?

Push strategies are more likely to be successful in emerging markets than pull strategies.

There are many reasons why a company might prefer to be a follower in a new market, not a first entrant. Which of these is NOT one of those reasons?

Describe the characteristics that define emerging markets.

Which country has the greatest number of mobile phone subscribers per 100 inhabitants?

Which of the following is NOT a reason why distribution is difficult in emerging markets?

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters