Question 1

Survey research in ______________________ is further hampered by low levels of education.

Accepted Answer

A)  developed countries 
B)  rich countries 
C)  developing countries 
D)  emerging markets 
E)  low-tech countries 
A)  developed countries 
B)  rich countries 
C)  developing countries 
D)  emerging markets 
E)  low-tech countries C

Question 2

List the stages of the marketing research process. What is considered the most important step?

Accepted Answer

a. Define the research problem(s).
b. Develop a research design.
c. Determine information needs.
d. Collect the data (secondary and primary).
e. Analyze the data and interpret the results.
f. Report and present the findings of the study.
Most believe that the first step, that of defining the research problem(s), is the most important step because it sets the stage and focus for all that follows.

Question 3

_______________________ reflects the degree to which a given concept has the same meaning in different environments.

Accepted Answer

A)  Functional equivalence 
B)  Conceptual equivalence 
C)  Demographic equivalence 
D)  Psychographic equivalence 
E)  Primary equivalence 
A)  Functional equivalence 
B)  Conceptual equivalence 
C)  Demographic equivalence 
D)  Psychographic equivalence 
E)  Primary equivalence B

Question 4

All of the following are methods that can be fruitfully employed to assess the size of the market for any given product EXCEPT:

Accepted Answer

A)  analogy method. 
B)  Latin square. 
C)  trade audit. 
D)  chain ratio method. 
E)  cross-sectional regression analysis. 
A)  analogy method. 
B)  Latin square. 
C)  trade audit. 
D)  chain ratio method. 
E)  cross-sectional regression analysis.

Question 5

With respect to asking scaled questions to determine the degree of agreement or disagreement, in illiterate societies scaled questions often use:

Accepted Answer

A)  numbers (such as 1-10). 
B)  letters (such as a-z). 
C)  use symbols (such as stars). 
D)  use degrees of smiling or funny faces (from happy to sad). 
E)  use number of animals (ownership demonstrated by one through seven goats or cows). 
A)  numbers (such as 1-10). 
B)  letters (such as a-z). 
C)  use symbols (such as stars). 
D)  use degrees of smiling or funny faces (from happy to sad). 
E)  use number of animals (ownership demonstrated by one through seven goats or cows).

Question 6

If a company were to go to JETRO (the Japanese External Trade Organization) for
data on exporting to Japan, they would be engaging in a _______________ data
search.

Accepted Answer

The answer of If a company were to go to...

Question 7

One of the procedures used in practice to avoid sloppy translation of questionnaires
is forward-translation.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is not important to address in focus group research?

Accepted Answer

A)  cultural sensitivity of the moderator 
B)  non-verbal cues 
C)  consensus answers 
D)  gender of the participants 
E)  gender of the moderator 
A)  cultural sensitivity of the moderator 
B)  non-verbal cues 
C)  consensus answers 
D)  gender of the participants 
E)  gender of the moderator

Question 9

In the area of multicountry research coordination, the __________________ focuses on the universal behavior and attitudinal traits.

Accepted Answer

A)  coordination school 
B)  delegation school 
C)  etic school 
D)  planning school 
E)  emic school 
A)  coordination school 
B)  delegation school 
C)  etic school 
D)  planning school 
E)  emic school

Question 10

All of the following are major sources of problems for the market researcher wishing to use secondary data obtained either about or from foreign markets EXCEPT:

Accepted Answer

A)  government control of data for taxing purposes. 
B)  accuracy of data. 
C)  age of data. 
D)  reliability of data over time. 
E)  comparability of data. 
A)  government control of data for taxing purposes. 
B)  accuracy of data. 
C)  age of data. 
D)  reliability of data over time. 
E)  comparability of data.

Question 11

The astute marketing researcher must be aware of the need for conceptual and functional equivalence in designing questionnaires for the international market.
In addition, it is also necessary to fulfill two additional criteria. They are:

Accepted Answer

A)  time and cost evaluation. 
B)  translation and scalar equivalence. 
C)  translation and polar equivalence. 
D)  religious and bias equivalence. 
E)  polar and scalar equivalence. 
A)  time and cost evaluation. 
B)  translation and scalar equivalence. 
C)  translation and polar equivalence. 
D)  religious and bias equivalence. 
E)  polar and scalar equivalence.

Question 12

One common problem with using the analogy method of determining market size is:

Accepted Answer

A)  cost. 
B)  language problems. 
C)  consumption patterns are not comparable across countries due to strong cultural disparities. 
D)  different monetary units. 
E)  there be more men than women in one of the cultures. 
A)  cost. 
B)  language problems. 
C)  consumption patterns are not comparable across countries due to strong cultural disparities. 
D)  different monetary units. 
E)  there be more men than women in one of the cultures.

Question 13

OECD stands for ________________________________________.

Accepted Answer

Organization for Eco

Question 14

Comparability might also be hindered by the lack of ___________________. This refers to the degree to which similar activities or products in different countries
Fulfill similar functions.

Accepted Answer

A)  conceptual equivalence 
B)  functional factors 
C)  functional equivalence 
D)  lumping of data 
E)  comparison equivalence 
A)  conceptual equivalence 
B)  functional factors 
C)  functional equivalence 
D)  lumping of data 
E)  comparison equivalence

Question 15

To make findings of cross-country market research projects meaningful, it is paramount to pursue ________________ (where scores from subjects of different
Countries should have the same meaning and interpretation).

Accepted Answer

A)  time evaluation 
B)  scalar equivalence 
C)  polar equivalence 
D)  bias equivalence 
E)  focus equivalence 
A)  time evaluation 
B)  scalar equivalence 
C)  polar equivalence 
D)  bias equivalence 
E)  focus equivalence

Question 16

In the area of age of data, the frequency of census does not vary from country to
country.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following questions is most associated with the term "sampling unit?"

Accepted Answer

A)  Who cannot be considered as a valid respondent? 
B)  How much will the survey cost? 
C)  What is our target population? Who should be surveyed? 
D)  How many people should be surveyed? 
E)  How should prospective respondents be chosen from the target population? 
A)  Who cannot be considered as a valid respondent? 
B)  How much will the survey cost? 
C)  What is our target population? Who should be surveyed? 
D)  How many people should be surveyed? 
E)  How should prospective respondents be chosen from the target population?

Question 18

An alternative way to derive market size estimates is based on local production and import and export figures for the product of interest. This method is best described
As being a(the):

Accepted Answer

A)  analogy method. 
B)  Latin square. 
C)  trade audit. 
D)  chain ratio method. 
E)  cross-sectional regression analysis. 
A)  analogy method. 
B)  Latin square. 
C)  trade audit. 
D)  chain ratio method. 
E)  cross-sectional regression analysis.

Question 19

All of the following are major challenges that a global marketing researcher might face EXCEPT:

Accepted Answer

A)  argument over budget expenditures between international markets. 
B)  complexity of research design due to environmental differences. 
C)  lack and inaccuracy of secondary data. 
D)  time and cost requirements to collect primary data. 
E)  coordination of multicountry research efforts. 
A)  argument over budget expenditures between international markets. 
B)  complexity of research design due to environmental differences. 
C)  lack and inaccuracy of secondary data. 
D)  time and cost requirements to collect primary data. 
E)  coordination of multicountry research efforts.

Question 20

A sampling plan centers around three issues: sampling unit, sample size, and __________________.

Accepted Answer

A)  demographic procedure 
B)  sampling procedure 
C)  psychographic procedure 
D)  geographic procedure 
E)  none of the above 
A)  demographic procedure 
B)  sampling procedure 
C)  psychographic procedure 
D)  geographic procedure 
E)  none of the above

Survey research in ______________________ is further hampered by low levels of education.

List the stages of the marketing research process. What is considered the most important step?

_______________________ reflects the degree to which a given concept has the same meaning in different environments.

All of the following are methods that can be fruitfully employed to assess the size of the market for any given product EXCEPT:

With respect to asking scaled questions to determine the degree of agreement or disagreement, in illiterate societies scaled questions often use:

If a company were to go to JETRO (the Japanese External Trade Organization) for data on exporting to Japan, they would be engaging in a _______________ data search.

One of the procedures used in practice to avoid sloppy translation of questionnaires is forward-translation.

Which of the following is not important to address in focus group research?

In the area of multicountry research coordination, the __________________ focuses on the universal behavior and attitudinal traits.

All of the following are major sources of problems for the market researcher wishing to use secondary data obtained either about or from foreign markets EXCEPT:

The astute marketing researcher must be aware of the need for conceptual and functional equivalence in designing questionnaires for the international market. In addition, it is also necessary to fulfill two additional criteria. They are:

One common problem with using the analogy method of determining market size is:

OECD stands for ________________________________________.

Comparability might also be hindered by the lack of ___________________. This refers to the degree to which similar activities or products in different countries Fulfill similar functions.

To make findings of cross-country market research projects meaningful, it is paramount to pursue ________________ (where scores from subjects of different Countries should have the same meaning and interpretation).

In the area of age of data, the frequency of census does not vary from country to country.

Which of the following questions is most associated with the term "sampling unit?"

An alternative way to derive market size estimates is based on local production and import and export figures for the product of interest. This method is best described As being a(the):

All of the following are major challenges that a global marketing researcher might face EXCEPT:

A sampling plan centers around three issues: sampling unit, sample size, and __________________.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 6: Global Marketing Research

Survey research in ______________________ is further hampered by low levels of education.

List the stages of the marketing research process. What is considered the most important step?

_______________________ reflects the degree to which a given concept has the same meaning in different environments.

All of the following are methods that can be fruitfully employed to assess the size of the market for any given product EXCEPT:

With respect to asking scaled questions to determine the degree of agreement or disagreement, in illiterate societies scaled questions often use:

If a company were to go to JETRO (the Japanese External Trade Organization) for data on exporting to Japan, they would be engaging in a _______________ data search.

One of the procedures used in practice to avoid sloppy translation of questionnaires is forward-translation.

Which of the following is not important to address in focus group research?

In the area of multicountry research coordination, the __________________ focuses on the universal behavior and attitudinal traits.

All of the following are major sources of problems for the market researcher wishing to use secondary data obtained either about or from foreign markets EXCEPT:

The astute marketing researcher must be aware of the need for conceptual and functional equivalence in designing questionnaires for the international market. In addition, it is also necessary to fulfill two additional criteria. They are:

One common problem with using the analogy method of determining market size is:

OECD stands for ________________________________________.

Comparability might also be hindered by the lack of ___________________. This refers to the degree to which similar activities or products in different countries Fulfill similar functions.

To make findings of cross-country market research projects meaningful, it is paramount to pursue ________________ (where scores from subjects of different Countries should have the same meaning and interpretation).

In the area of age of data, the frequency of census does not vary from country to country.

Which of the following questions is most associated with the term "sampling unit?"

An alternative way to derive market size estimates is based on local production and import and export figures for the product of interest. This method is best described As being a(the):

All of the following are major challenges that a global marketing researcher might face EXCEPT:

A sampling plan centers around three issues: sampling unit, sample size, and __________________.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters