Question 1

Latin Americans tend to use the low end of the funny faces.

Accepted Answer

A) True 
 B)False

Question 2

In a foreign market, the _______________ survey is probably the most economical way to gather preliminary information on target markets.

Accepted Answer

A)  upper-middle class 
B)  omnibus 
C)  environmental 
D)  demographic specific 
E)  local distributor 
A)  upper-middle class 
B)  omnibus 
C)  environmental 
D)  demographic specific 
E)  local distributor

Question 3

Today researchers have found that sophisticated analytical tools will compensate for
inaccuracies in problem definition.

Accepted Answer

A) True 
 B)False

Question 4

Getting focus groups to work in certain societies (because of their view on group dynamics and proper decorum) is difficult. Which of the following countries
Would be most difficult for successful focus groups?

Accepted Answer

A)  Japan 
B)  United States 
C)  Canada 
D)  Britain 
E)  Germany 
A)  Japan 
B)  United States 
C)  Canada 
D)  Britain 
E)  Germany

Question 5

In marketing research, once the problem has been identified it is translated into:

Accepted Answer

A)  a secondary research search. 
B)  a primary research search. 
C)  specific research questions. 
D)  a sampling process. 
E)  a choice of scales to be used in measurement. 
A)  a secondary research search. 
B)  a primary research search. 
C)  specific research questions. 
D)  a sampling process. 
E)  a choice of scales to be used in measurement.

Question 6

To avoid the difficulty of "lumping of data" encountered in conducting international marketing research, all of the following questions should be asked
EXCEPT:

Accepted Answer

A)  When were the data collected? 
B)  How were the data collected? 
C)  How much did it cost to collect the data? 
D)  Have the variables been redefined over time? 
E)  Who collected the data? 
A)  When were the data collected? 
B)  How were the data collected? 
C)  How much did it cost to collect the data? 
D)  Have the variables been redefined over time? 
E)  Who collected the data?

Question 7

The procedure for the _______________ of assessing market size is to pick a country that is at the same stage of economic development as the country of interest and for
Which the market size is known. This country then becomes an indicator for the
Market size of the country that is under question.

Accepted Answer

A)  analogy method 
B)  Latin square 
C)  trade audit 
D)  chain ratio method 
E)  cross-sectional regression analysis 
A)  analogy method 
B)  Latin square 
C)  trade audit 
D)  chain ratio method 
E)  cross-sectional regression analysis

Question 8

Scanning data are also increasingly used for ________________________.

Accepted Answer

A)  sample management 
B)  electronic management 
C)  supply management 
D)  category management 
E)  the Internet management 
A)  sample management 
B)  electronic management 
C)  supply management 
D)  category management 
E)  the Internet management

Question 9

Accuracy of data in foreign markets may be suspect. This is especially true if it neglects to record significant commercial and non-commercial activity. One example
Of data that is often not recorded (though it might be significant) is:

Accepted Answer

A)  trade across national borders. 
B)  trade by mail. 
C)  smuggling activities. 
D)  trade carried by package shippers such as FedEx or UPS. 
E)  trade with foreign banks. 
A)  trade across national borders. 
B)  trade by mail. 
C)  smuggling activities. 
D)  trade carried by package shippers such as FedEx or UPS. 
E)  trade with foreign banks.

Question 10

Primary research can be collected in several ways. One method that is excellent to use when doing exploratory research is:

Accepted Answer

A)  mail surveys. 
B)  telephone surveys. 
C)  mall intercept. 
D)  home interviews. 
E)  focus groups. 
A)  mail surveys. 
B)  telephone surveys. 
C)  mall intercept. 
D)  home interviews. 
E)  focus groups.

Question 11

A major difficulty in formulating the research problem in the global marketing research effort is the unfamiliarity with the ___________________.

Accepted Answer

A)  foreign mass media 
B)  laws governing marketing research 
C)  foreign environment 
D)  domestic environment's attitude toward foreign research 
E)  people who will actually conduct the research 
A)  foreign mass media 
B)  laws governing marketing research 
C)  foreign environment 
D)  domestic environment's attitude toward foreign research 
E)  people who will actually conduct the research

Question 12

A major disadvantage of the omnibus surveys is that:

Accepted Answer

A)  it is usually culturally biased. 
B)  it is very expensive. 
C)  clients cannot incorporate their own questions in the survey. 
D)  the survey does not usually contain many consumer-related questions. 
E)  only a limited amount of company-relevant information is obtainable. 
A)  it is usually culturally biased. 
B)  it is very expensive. 
C)  clients cannot incorporate their own questions in the survey. 
D)  the survey does not usually contain many consumer-related questions. 
E)  only a limited amount of company-relevant information is obtainable.

Question 13

In the area of multicountry research coordination, the __________________ focuses on the peculiarities of each country.

Accepted Answer

A)  coordination school 
B)  delegation school 
C)  etic school 
D)  planning school 
E)  emic school 
A)  coordination school 
B)  delegation school 
C)  etic school 
D)  planning school 
E)  emic school

Question 14

Suppose that a consumer electronics company wants to estimate the market size for VCRs in Poland but does not have much information about that market. Instead, it
Chooses Hungary (a country for which it does have information) and uses it as an
Indicator for the market in Poland. This method of determining market size most
Resembles which of the following methods?

Accepted Answer

A)  analogy method 
B)  Latin square 
C)  trade audit 
D)  chain ratio method 
E)  cross-sectional regression analysis 
A)  analogy method 
B)  Latin square 
C)  trade audit 
D)  chain ratio method 
E)  cross-sectional regression analysis

Question 15

All of the following are typical uses of the focus group research technique EXCEPT:

Accepted Answer

A)  to generate information to guide the quantitative research projects. 
B)  to obtain data on unproductive or problem employees. 
C)  to reveal new product opportunities. 
D)  to test out new product concepts. 
E)  to test out new ad images. 
A)  to generate information to guide the quantitative research projects. 
B)  to obtain data on unproductive or problem employees. 
C)  to reveal new product opportunities. 
D)  to test out new product concepts. 
E)  to test out new ad images.

Question 16

If a marketing researcher asks "who collected the data?" they would probably be trying to overcome one of the major difficulties of collecting data in the international
Marketplace. Which of the following best describes the effect that the researcher is
Trying to overcome?

Accepted Answer

A)  conceptual equivalence. 
B)  functional factors. 
C)  functional equivalence. 
D)  lumping of data. 
E)  comparison equivalence. 
A)  conceptual equivalence. 
B)  functional factors. 
C)  functional equivalence. 
D)  lumping of data. 
E)  comparison equivalence.

Question 17

Any research starts off with a precise definition of the ______________________.

Accepted Answer

A)  location problems. 
B)  sample problems. 
C)  data problems. 
D)  research problem(s). 
E)  none of the above. 
A)  location problems. 
B)  sample problems. 
C)  data problems. 
D)  research problem(s). 
E)  none of the above.

Question 18

To some degree, the procedures and methods that are followed to conduct global marketing research are close to those in the standard ____________________.

Accepted Answer

A)  domestic market. 
B)  transnational market. 
C)  global market. 
D)  European market. 
E)  Asian market. 
A)  domestic market. 
B)  transnational market. 
C)  global market. 
D)  European market. 
E)  Asian market.

Question 19

Using the "Funny Faces Scale" would be one way to overcome literacy problems
among developing countries in answering marketing research questionnaires.

Accepted Answer

A) True 
 B)False

Question 20

Procedures and methods that are followed to conduct global marketing research
are very different from those used to conduct domestic research.

Accepted Answer

A) True 
 B)False

Latin Americans tend to use the low end of the funny faces.

In a foreign market, the _______________ survey is probably the most economical way to gather preliminary information on target markets.

Today researchers have found that sophisticated analytical tools will compensate for inaccuracies in problem definition.

Getting focus groups to work in certain societies (because of their view on group dynamics and proper decorum) is difficult. Which of the following countries Would be most difficult for successful focus groups?

In marketing research, once the problem has been identified it is translated into:

To avoid the difficulty of "lumping of data" encountered in conducting international marketing research, all of the following questions should be asked EXCEPT:

The procedure for the _______________ of assessing market size is to pick a country that is at the same stage of economic development as the country of interest and for Which the market size is known. This country then becomes an indicator for the Market size of the country that is under question.

Scanning data are also increasingly used for ________________________.

Accuracy of data in foreign markets may be suspect. This is especially true if it neglects to record significant commercial and non-commercial activity. One example Of data that is often not recorded (though it might be significant) is:

Primary research can be collected in several ways. One method that is excellent to use when doing exploratory research is:

A major difficulty in formulating the research problem in the global marketing research effort is the unfamiliarity with the ___________________.

A major disadvantage of the omnibus surveys is that:

In the area of multicountry research coordination, the __________________ focuses on the peculiarities of each country.

All of the following are typical uses of the focus group research technique EXCEPT:

If a marketing researcher asks "who collected the data?" they would probably be trying to overcome one of the major difficulties of collecting data in the international Marketplace. Which of the following best describes the effect that the researcher is Trying to overcome?

Any research starts off with a precise definition of the ______________________.

To some degree, the procedures and methods that are followed to conduct global marketing research are close to those in the standard ____________________.

Using the "Funny Faces Scale" would be one way to overcome literacy problems among developing countries in answering marketing research questionnaires.

Procedures and methods that are followed to conduct global marketing research are very different from those used to conduct domestic research.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 6: Global Marketing Research

Latin Americans tend to use the low end of the funny faces.

In a foreign market, the _______________ survey is probably the most economical way to gather preliminary information on target markets.

Today researchers have found that sophisticated analytical tools will compensate for inaccuracies in problem definition.

Getting focus groups to work in certain societies (because of their view on group dynamics and proper decorum) is difficult. Which of the following countries Would be most difficult for successful focus groups?

In marketing research, once the problem has been identified it is translated into:

To avoid the difficulty of "lumping of data" encountered in conducting international marketing research, all of the following questions should be asked EXCEPT:

The procedure for the _______________ of assessing market size is to pick a country that is at the same stage of economic development as the country of interest and for Which the market size is known. This country then becomes an indicator for the Market size of the country that is under question.

Scanning data are also increasingly used for ________________________.

Accuracy of data in foreign markets may be suspect. This is especially true if it neglects to record significant commercial and non-commercial activity. One example Of data that is often not recorded (though it might be significant) is:

Primary research can be collected in several ways. One method that is excellent to use when doing exploratory research is:

A major difficulty in formulating the research problem in the global marketing research effort is the unfamiliarity with the ___________________.

A major disadvantage of the omnibus surveys is that:

In the area of multicountry research coordination, the __________________ focuses on the peculiarities of each country.

All of the following are typical uses of the focus group research technique EXCEPT:

If a marketing researcher asks "who collected the data?" they would probably be trying to overcome one of the major difficulties of collecting data in the international Marketplace. Which of the following best describes the effect that the researcher is Trying to overcome?

Any research starts off with a precise definition of the ______________________.

To some degree, the procedures and methods that are followed to conduct global marketing research are close to those in the standard ____________________.

Using the "Funny Faces Scale" would be one way to overcome literacy problems among developing countries in answering marketing research questionnaires.

Procedures and methods that are followed to conduct global marketing research are very different from those used to conduct domestic research.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters