Question 1

In many Big Emerging Markets (BEMs), the ________________ is being created because of rising income, purchasing power, and quality standards.

Accepted Answer

A)  upper-class 
B)  forward-class 
C)  younger-class 
D)  middle-class 
E)  older-class 
A)  upper-class 
B)  forward-class 
C)  younger-class 
D)  middle-class 
E)  older-class D

Question 2

Potential entrants may change the rule of competition but can be deterred through
_______________________.

Accepted Answer

entry barriers

Question 3

Geographical boundaries and distances have become less of a constraint in designing strategies for the global market because of:

Accepted Answer

A)  a stable demand structure in the international marketplace. 
B)  a growing travel industry. 
C)  the revived role of the United Nations. 
D)  the explosion of information technology that has changed global competition. 
E)  the expanding role of government in international trade. 
A)  a stable demand structure in the international marketplace. 
B)  a growing travel industry. 
C)  the revived role of the United Nations. 
D)  the explosion of information technology that has changed global competition. 
E)  the expanding role of government in international trade. D

Question 4

The strength of Intel as a dominant producer of microprocessors would be an example of ______________________ in the PC industry.

Accepted Answer

A)  strength of potential new entrants to the market 
B)  the bargaining power of suppliers 
C)  the bargaining power of buyers 
D)  the threat of substitute products or services 
E)  existing rivals or competitors 
A)  strength of potential new entrants to the market 
B)  the bargaining power of suppliers 
C)  the bargaining power of buyers 
D)  the threat of substitute products or services 
E)  existing rivals or competitors

Question 5

One particularly useful technique in analyzing a firm's competitive position relative to its competitors is referred to as SWOT which stands for:

Accepted Answer

A)  Strengths, Weaknesses, Organization, Total value. 
B)  Strengths, Weaknesses, Operations, Training. 
C)  Strengths, Weaknesses, Opportunities, Total costs. 
D)  Strengths, Weaknesses, Opportunities, Transfers. 
E)  Strengths, Weaknesses, Opportunities, Threats. 
A)  Strengths, Weaknesses, Organization, Total value. 
B)  Strengths, Weaknesses, Operations, Training. 
C)  Strengths, Weaknesses, Opportunities, Total costs. 
D)  Strengths, Weaknesses, Opportunities, Transfers. 
E)  Strengths, Weaknesses, Opportunities, Threats.

Question 6

Market globalization forces include the following EXCEPT:

Accepted Answer

A)  converging per capita incomes. 
B)  global customers and channels. 
C)  global advertising. 
D)  rich consumers in emerging markets. 
E)  manufacturing. 
A)  converging per capita incomes. 
B)  global customers and channels. 
C)  global advertising. 
D)  rich consumers in emerging markets. 
E)  manufacturing.

Question 7

Some common market forces are global economies of scale and scope and a steep
experience curve.

Accepted Answer

A) True 
 B)False

Question 8

The concept of creative destruction assumes continuous change. This is a basic assumption behind the concept of __________________ , where
The firm's focus is on disrupting the market.

Accepted Answer

A)  low differentiation 
B)  cost leader 
C)  price leader 
D)  innovator 
E)  hypercompetition 
A)  low differentiation 
B)  cost leader 
C)  price leader 
D)  innovator 
E)  hypercompetition

Question 9

One of the major impacts of information technology is:

Accepted Answer

A)  lengthened product life cycles. 
B)  dispersed product life cycles. 
C)  vertical product life cycles 
D)  horizontal product life cycles. 
E)  shorter product life cycles. 
A)  lengthened product life cycles. 
B)  dispersed product life cycles. 
C)  vertical product life cycles 
D)  horizontal product life cycles. 
E)  shorter product life cycles.

Question 10

Top retailers such as Wal-Mart and Toys "R" Us get information from their stores around the world every two hours via telecommunications. This would be an example
Of ______________________ in action.

Accepted Answer

A)  productivity management 
B)  trend management 
C)  a very costly procedure 
D)  management by objectives 
E)  real-time management 
A)  productivity management 
B)  trend management 
C)  a very costly procedure 
D)  management by objectives 
E)  real-time management

Question 11

Successful ________________ policy requires development of universal products, or products that demand no more than a cosmetic change for adaptation to
Differing local needs and use conditions.

Accepted Answer

A)  core product 
B)  global product 
C)  regional product 
D)  quality product 
E)  local product with core components 
A)  core product 
B)  global product 
C)  regional product 
D)  quality product 
E)  local product with core components

Question 12

The textbook discusses four different ways of developing a global product policy, all of which are generally considered an effective means to streamline manufacturing EXCEPT:

Accepted Answer

A)  core component standardization. 
B)  product design families. 
C)  universal product with all features. 
D)  universal product with different positioning. 
E)  local product with core components. 
A)  core component standardization. 
B)  product design families. 
C)  universal product with all features. 
D)  universal product with different positioning. 
E)  local product with core components.

Question 13

In global competition, ______________________ companies may be vulnerable to large-scale operators

Accepted Answer

A)  demand-oriented 
B)  niche-oriented 
C)  supply-oriented 
D)  technology-oriented 
E)  consumer-oriented 
A)  demand-oriented 
B)  niche-oriented 
C)  supply-oriented 
D)  technology-oriented 
E)  consumer-oriented

Question 14

One of the real sources of Japanese inspiration and competitiveness is that they excel in the management of the _________________ interface.

Accepted Answer

A)  production/quality 
B)  marketing/R&D 
C)  purchasing/marketing 
D)  purchasing/outsourcing 
E)  budget/manufacturing 
A)  production/quality 
B)  marketing/R&D 
C)  purchasing/marketing 
D)  purchasing/outsourcing 
E)  budget/manufacturing

Question 15

All of the following are examples of market forces EXCEPT:

Accepted Answer

A)  common customer needs. 
B)  global customers and channels. 
C)  transferable marketing. 
D)  experience curves. 
E)  world brands. 
A)  common customer needs. 
B)  global customers and channels. 
C)  transferable marketing. 
D)  experience curves. 
E)  world brands.

Question 16

All of the following are examples of global product policies EXCEPT:

Accepted Answer

A)  core component standardization. 
B)  core component miniaturization. 
C)  product design families. 
D)  universal product with all features. 
E)  universal product with different positioning. 
A)  core component standardization. 
B)  core component miniaturization. 
C)  product design families. 
D)  universal product with all features. 
E)  universal product with different positioning.

Question 17

SWOT stands for strengths, opportunities, weaknesses and technology.

Accepted Answer

A) True 
 B)False

Question 18

Characterize global marketing strategy. Indicate how it is a separate and distinct form of strategy.

Accepted Answer

Global marketing is not about standardiz

Question 19

Ordering and purchasing components, which was once a cumbersome, time- consuming process, is now done by _________________, reducing the time involved
In such transactions from weeks to days and eliminating a considerable amount of
Paperwork.

Accepted Answer

A)  Electronic Data Systems (EDS) 
B)  Purchasing International Network (PIN) 
C)  Electronic Data Interchange (EDI) 
D)  Global Buying Network (GBN) 
E)  Internet Buying Network (IBN) 
A)  Electronic Data Systems (EDS) 
B)  Purchasing International Network (PIN) 
C)  Electronic Data Interchange (EDI) 
D)  Global Buying Network (GBN) 
E)  Internet Buying Network (IBN)

Question 20

What are some of the possible outcomes of interdependency?

Accepted Answer

A)  reliance on other firms for supplies or technology 
B)  relocating in foreign markets because of government intervention 
C)  component standardization 
D)  technology intensity 
E)  all of the above 
A)  reliance on other firms for supplies or technology 
B)  relocating in foreign markets because of government intervention 
C)  component standardization 
D)  technology intensity 
E)  all of the above

In many Big Emerging Markets (BEMs), the ________________ is being created because of rising income, purchasing power, and quality standards.

Potential entrants may change the rule of competition but can be deterred through _______________________.

Geographical boundaries and distances have become less of a constraint in designing strategies for the global market because of:

The strength of Intel as a dominant producer of microprocessors would be an example of ______________________ in the PC industry.

One particularly useful technique in analyzing a firm's competitive position relative to its competitors is referred to as SWOT which stands for:

Market globalization forces include the following EXCEPT:

Some common market forces are global economies of scale and scope and a steep experience curve.

The concept of creative destruction assumes continuous change. This is a basic assumption behind the concept of __________________ , where The firm's focus is on disrupting the market.

One of the major impacts of information technology is:

Top retailers such as Wal-Mart and Toys "R" Us get information from their stores around the world every two hours via telecommunications. This would be an example Of ______________________ in action.

Successful ________________ policy requires development of universal products, or products that demand no more than a cosmetic change for adaptation to Differing local needs and use conditions.

The textbook discusses four different ways of developing a global product policy, all of which are generally considered an effective means to streamline manufacturing EXCEPT:

In global competition, ______________________ companies may be vulnerable to large-scale operators

One of the real sources of Japanese inspiration and competitiveness is that they excel in the management of the _________________ interface.

All of the following are examples of market forces EXCEPT:

All of the following are examples of global product policies EXCEPT:

SWOT stands for strengths, opportunities, weaknesses and technology.

Characterize global marketing strategy. Indicate how it is a separate and distinct form of strategy.

Ordering and purchasing components, which was once a cumbersome, time- consuming process, is now done by _________________, reducing the time involved In such transactions from weeks to days and eliminating a considerable amount of Paperwork.

What are some of the possible outcomes of interdependency?

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 8: Global Marketing Strategies

In many Big Emerging Markets (BEMs), the ________________ is being created because of rising income, purchasing power, and quality standards.

Potential entrants may change the rule of competition but can be deterred through _______________________.

Geographical boundaries and distances have become less of a constraint in designing strategies for the global market because of:

The strength of Intel as a dominant producer of microprocessors would be an example of ______________________ in the PC industry.

One particularly useful technique in analyzing a firm's competitive position relative to its competitors is referred to as SWOT which stands for:

Market globalization forces include the following EXCEPT:

Some common market forces are global economies of scale and scope and a steep experience curve.

The concept of creative destruction assumes continuous change. This is a basic assumption behind the concept of __________________ , where The firm's focus is on disrupting the market.

One of the major impacts of information technology is:

Top retailers such as Wal-Mart and Toys "R" Us get information from their stores around the world every two hours via telecommunications. This would be an example Of ______________________ in action.

Successful ________________ policy requires development of universal products, or products that demand no more than a cosmetic change for adaptation to Differing local needs and use conditions.

The textbook discusses four different ways of developing a global product policy, all of which are generally considered an effective means to streamline manufacturing EXCEPT:

In global competition, ______________________ companies may be vulnerable to large-scale operators

One of the real sources of Japanese inspiration and competitiveness is that they excel in the management of the _________________ interface.

All of the following are examples of market forces EXCEPT:

All of the following are examples of global product policies EXCEPT:

SWOT stands for strengths, opportunities, weaknesses and technology.

Characterize global marketing strategy. Indicate how it is a separate and distinct form of strategy.

Ordering and purchasing components, which was once a cumbersome, time- consuming process, is now done by _________________, reducing the time involved In such transactions from weeks to days and eliminating a considerable amount of Paperwork.

What are some of the possible outcomes of interdependency?

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters