Question 1

Firms using a niche strategy do not focus on highly specialized segments.

Accepted Answer

A) True 
 B)False

Question 2

According to the textbook, benefits of global marketing strategy may include four factors:

Accepted Answer

A)  cost reduction, improved products, customer preference, and competitive advantage. 
B)  cost reduction, improved products, customer preference, and raw materials. 
C)  cost reduction, improved products, customer preference, and intellectual capital. 
D)  cost reduction, improved products, customer preference, and transportation. 
E)  none of the above. 
A)  cost reduction, improved products, customer preference, and competitive advantage. 
B)  cost reduction, improved products, customer preference, and raw materials. 
C)  cost reduction, improved products, customer preference, and intellectual capital. 
D)  cost reduction, improved products, customer preference, and transportation. 
E)  none of the above.

Question 3

A ___________________ is where unique local competition is nurturing product and service standards to be adopted by the rest of the world over time.

Accepted Answer

A)  lead market 
B)  slow market 
C)  backward market 
D)  grey market 
E)  black market 
A)  lead market 
B)  slow market 
C)  backward market 
D)  grey market 
E)  black market

Question 4

________________________ can be deterred by strong entry barriers.

Accepted Answer

A)  Potential new entrants to the market 
B)  The bargaining power of suppliers 
C)  The bargaining power of buyers 
D)  The threat of substitute products or services 
E)  Existing rivals or competitors 
A)  Potential new entrants to the market 
B)  The bargaining power of suppliers 
C)  The bargaining power of buyers 
D)  The threat of substitute products or services 
E)  Existing rivals or competitors

Question 5

Field representatives using laptop computers, faxes, and satellite uplinks to communicate with the field and the home office are all examples of:

Accepted Answer

A)  internet buying. 
B)  intranet buying. 
C)  extranet data exchange. 
D)  on-line communication. 
E)  nonpersonal communication. 
A)  internet buying. 
B)  intranet buying. 
C)  extranet data exchange. 
D)  on-line communication. 
E)  nonpersonal communication.

Question 6

____________________ are defined as those industries where a firm's competitive position in one country is affected by its position in other countries, and vice versa.

Accepted Answer

A)  Interdependent industries 
B)  Global industries 
C)  Transcontinental industries 
D)  Hypercompetitive industries 
E)  Multidomestic industries 
A)  Interdependent industries 
B)  Global industries 
C)  Transcontinental industries 
D)  Hypercompetitive industries 
E)  Multidomestic industries

Question 7

In a(an) ______________________ strategy, a firm integrates the activities of a firm on a worldwide basis to capture the linkages among countries and to treat the entire
World as a single, borderless market.

Accepted Answer

A)  interdependent strategy 
B)  global strategy 
C)  transcontinental strategy 
D)  supercompetitive strategy 
E)  multidomestic strategy 
A)  interdependent strategy 
B)  global strategy 
C)  transcontinental strategy 
D)  supercompetitive strategy 
E)  multidomestic strategy

Question 8

By 2014, Honda boosted its North American production capacity by 40 percent. This would be an example of a firm that sees itself as being in a(n):

Accepted Answer

A)  hybrid industry. 
B)  global industry. 
C)  transcontinental industry. 
D)  supercompetitive industry. 
E)  expert industry. 
A)  hybrid industry. 
B)  global industry. 
C)  transcontinental industry. 
D)  supercompetitive industry. 
E)  expert industry.

Question 9

A key to pursuing a product policy of product design families (or product design standardization) lies in:

Accepted Answer

A)  good engineering. 
B)  quality control. 
C)  good die-casts. 
D)  standardization of components. 
E)  standardization of labor. 
A)  good engineering. 
B)  quality control. 
C)  good die-casts. 
D)  standardization of components. 
E)  standardization of labor.

Question 10

Information access creates demand that would not have existed before and it restricts
the power of governments to influence consumer choice.

Accepted Answer

A) True 
 B)False

Question 11

____________________ factors can be looked at as opportunities or threats.

Accepted Answer

A)  External factors 
B)  Company factors 
C)  Global factors 
D)  Internal factors 
E)  Service factors 
A)  External factors 
B)  Company factors 
C)  Global factors 
D)  Internal factors 
E)  Service factors

Firms using a niche strategy do not focus on highly specialized segments.

According to the textbook, benefits of global marketing strategy may include four factors:

A ___________________ is where unique local competition is nurturing product and service standards to be adopted by the rest of the world over time.

________________________ can be deterred by strong entry barriers.

Field representatives using laptop computers, faxes, and satellite uplinks to communicate with the field and the home office are all examples of:

____________________ are defined as those industries where a firm's competitive position in one country is affected by its position in other countries, and vice versa.

In a(an) ______________________ strategy, a firm integrates the activities of a firm on a worldwide basis to capture the linkages among countries and to treat the entire World as a single, borderless market.

By 2014, Honda boosted its North American production capacity by 40 percent. This would be an example of a firm that sees itself as being in a(n):

A key to pursuing a product policy of product design families (or product design standardization) lies in:

Information access creates demand that would not have existed before and it restricts the power of governments to influence consumer choice.

____________________ factors can be looked at as opportunities or threats.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 8: Global Marketing Strategies

Firms using a niche strategy do not focus on highly specialized segments.

According to the textbook, benefits of global marketing strategy may include four factors:

A ___________________ is where unique local competition is nurturing product and service standards to be adopted by the rest of the world over time.

________________________ can be deterred by strong entry barriers.

Field representatives using laptop computers, faxes, and satellite uplinks to communicate with the field and the home office are all examples of:

____________________ are defined as those industries where a firm's competitive position in one country is affected by its position in other countries, and vice versa.

In a(an) ______________________ strategy, a firm integrates the activities of a firm on a worldwide basis to capture the linkages among countries and to treat the entire World as a single, borderless market.

By 2014, Honda boosted its North American production capacity by 40 percent. This would be an example of a firm that sees itself as being in a(n):

A key to pursuing a product policy of product design families (or product design standardization) lies in:

Information access creates demand that would not have existed before and it restricts the power of governments to influence consumer choice.

____________________ factors can be looked at as opportunities or threats.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters