Question 1

______________ forces depend on the nature of customer behavior and the
structure of channels of distribution.

Accepted Answer

The answer of ______________ forces depend on the nature of...

Question 2

The chief executive officer of a firm can know the previous day's sales down to a penny because of the increased capacity of information technology. This leads to __________.

Accepted Answer

A)  lags 
B)  real-time management 
C)  cyclical trends 
D)  confusion in strategic planning 
E)  None of the above 
A)  lags 
B)  real-time management 
C)  cyclical trends 
D)  confusion in strategic planning 
E)  None of the above

Question 3

In a(an) __________________ environment, a firm competes on the basis of price, quality, timing and know-how, creating strongholds in the markets in which it
Operates, and financial resources to outlast one's competitors.

Accepted Answer

A)  product differentiation 
B)  cost leader 
C)  price leader 
D)  innovator 
E)  hypercompetition 
A)  product differentiation 
B)  cost leader 
C)  price leader 
D)  innovator 
E)  hypercompetition

Question 4

In a hypercompetitive environment, a firm competes on the basis of the following factors EXCEPT:

Accepted Answer

A)  suppliers. 
B)  know-how. 
C)  price. 
D)  quality. 
E)  timing. 
A)  suppliers. 
B)  know-how. 
C)  price. 
D)  quality. 
E)  timing.

Question 5

Estee Lauder has successfully responded to the needs of different market. This strategy is influenced by:

Accepted Answer

A)  mail-focused approach. 
B)  linear-focused approach. 
C)  game-focused approach. 
D)  customer-focused approach. 
E)  Internet-focused approach. 
A)  mail-focused approach. 
B)  linear-focused approach. 
C)  game-focused approach. 
D)  customer-focused approach. 
E)  Internet-focused approach.

Question 6

What does the term "hypercompetition" mean? What are the various arenas of competition covered by this concept?

Accepted Answer

In any given industry, firms jockey amon

Question 7

Industry globalization forces include the following EXCEPT:

Accepted Answer

A)  cost forces. 
B)  market forces. 
C)  social forces. 
D)  government forces. 
E)  competitive forces. 
A)  cost forces. 
B)  market forces. 
C)  social forces. 
D)  government forces. 
E)  competitive forces.

Question 8

In today's global business, country borders have become increasingly irrelevant. Of all the forces chipping away at those boundaries, perhaps the most important is the
__________________________.

Accepted Answer

A)  flow of competition 
B)  flow of power 
C)  flow of education 
D)  flow of intellectual capital 
E)  flow of information 
A)  flow of competition 
B)  flow of power 
C)  flow of education 
D)  flow of intellectual capital 
E)  flow of information

Question 9

People in India watching CNN and Star TV now know instantaneously what is happening in the world. Such information access creates demand that would not have
Existed before and it restricts the power of governments to influence consumer choice.
This would is an example of:

Accepted Answer

A)  stable demand structure in the international marketplace. 
B)  the explosion of information technology that has changed global competition. 
C)  a growing travel industry. 
D)  how the Japanese are changing global competition. 
E)  how the government's of the world distrust the mass media. 
A)  stable demand structure in the international marketplace. 
B)  the explosion of information technology that has changed global competition. 
C)  a growing travel industry. 
D)  how the Japanese are changing global competition. 
E)  how the government's of the world distrust the mass media.

Question 10

The multidimensional nature of competitive industry structure includes the following EXCEPT:

Accepted Answer

A)  chaebol. 
B)  bargaining power of suppliers. 
C)  threat of new entrants. 
D)  threat of substitute products. 
E)  bargaining power of buyers. 
A)  chaebol. 
B)  bargaining power of suppliers. 
C)  threat of new entrants. 
D)  threat of substitute products. 
E)  bargaining power of buyers.

Question 11

A company that wishes to challenge a cost leader would probably use:

Accepted Answer

A)  lower prices. 
B)  better services. 
C)  superior quality. 
D)  a wider variety of more unique product offerings. 
E)  b, c and d are all correct. 
A)  lower prices. 
B)  better services. 
C)  superior quality. 
D)  a wider variety of more unique product offerings. 
E)  b, c and d are all correct.

Question 12

Since the 1980s, the explosion of _________________ has forever changed the nature of competition around the world. Geographical distance has become
Increasingly less relevant in designing global strategy.

Accepted Answer

A)  new product designs 
B)  genetic breakthroughs 
C)  information technology 
D)  fuel efficient automobiles 
E)  interest in the stock market 
A)  new product designs 
B)  genetic breakthroughs 
C)  information technology 
D)  fuel efficient automobiles 
E)  interest in the stock market

Question 13

A company that uses flexible manufacturing, economies of scale, and perhaps limited product offerings is a _________.

Accepted Answer

A)  loser 
B)  follower 
C)  cost leader 
D)  niche player 
E)  product differentiator 
A)  loser 
B)  follower 
C)  cost leader 
D)  niche player 
E)  product differentiator

Question 14

A contributing factor in the globalization of markets is the spread of __________ as the international language of international business.

Accepted Answer

A)  German 
B)  English 
C)  French 
D)  Russian 
E)  Hindi 
A)  German 
B)  English 
C)  French 
D)  Russian 
E)  Hindi

Question 15

Traditionally, ___________________ has been concentrated in the headquarters country of a global company.

Accepted Answer

A)  hiring and firing 
B)  human resources 
C)  manufacturing 
D)  research and development 
E)  none of the above 
A)  hiring and firing 
B)  human resources 
C)  manufacturing 
D)  research and development 
E)  none of the above

Question 16

Firms using a ______________ strategy focus exclusively on a highly specialized segment of the market.

Accepted Answer

A)  niche 
B)  supply 
C)  demand 
D)  regional 
E)  global 
A)  niche 
B)  supply 
C)  demand 
D)  regional 
E)  global

Question 17

Regionalization can also be defined as cross-subsidization.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following are ways that cost reduction can be achieved by following a program of global marketing?

Accepted Answer

A)  standardized packaging. 
B)  customized products. 
C)  using old products from one market for another. 
D)  hiring more workers. 
E)  eliminating warranties. 
A)  standardized packaging. 
B)  customized products. 
C)  using old products from one market for another. 
D)  hiring more workers. 
E)  eliminating warranties.

Question 19

Another aspect of global strategy is _________________________:

Accepted Answer

A)  interdependency. 
B)  limited expansion. 
C)  backward expansion. 
D)  forward movement. 
E)  backward movement. 
A)  interdependency. 
B)  limited expansion. 
C)  backward expansion. 
D)  forward movement. 
E)  backward movement.

Question 20

Jollibee Foods, a family-owned fast food company is from:

Accepted Answer

A)  South Korea 
B)  China 
C)  Japan 
D)  the Philippines 
E)  Singapore 
A)  South Korea 
B)  China 
C)  Japan 
D)  the Philippines 
E)  Singapore

______________ forces depend on the nature of customer behavior and the structure of channels of distribution.

The chief executive officer of a firm can know the previous day's sales down to a penny because of the increased capacity of information technology. This leads to __________.

In a(an) __________________ environment, a firm competes on the basis of price, quality, timing and know-how, creating strongholds in the markets in which it Operates, and financial resources to outlast one's competitors.

In a hypercompetitive environment, a firm competes on the basis of the following factors EXCEPT:

Estee Lauder has successfully responded to the needs of different market. This strategy is influenced by:

What does the term "hypercompetition" mean? What are the various arenas of competition covered by this concept?

Industry globalization forces include the following EXCEPT:

In today's global business, country borders have become increasingly irrelevant. Of all the forces chipping away at those boundaries, perhaps the most important is the __________________________.

People in India watching CNN and Star TV now know instantaneously what is happening in the world. Such information access creates demand that would not have Existed before and it restricts the power of governments to influence consumer choice. This would is an example of:

The multidimensional nature of competitive industry structure includes the following EXCEPT:

A company that wishes to challenge a cost leader would probably use:

Since the 1980s, the explosion of _________________ has forever changed the nature of competition around the world. Geographical distance has become Increasingly less relevant in designing global strategy.

A company that uses flexible manufacturing, economies of scale, and perhaps limited product offerings is a _________.

A contributing factor in the globalization of markets is the spread of __________ as the international language of international business.

Traditionally, ___________________ has been concentrated in the headquarters country of a global company.

Firms using a ______________ strategy focus exclusively on a highly specialized segment of the market.

Regionalization can also be defined as cross-subsidization.

Which of the following are ways that cost reduction can be achieved by following a program of global marketing?

Another aspect of global strategy is _________________________:

Jollibee Foods, a family-owned fast food company is from:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 8: Global Marketing Strategies

______________ forces depend on the nature of customer behavior and the structure of channels of distribution.

The chief executive officer of a firm can know the previous day's sales down to a penny because of the increased capacity of information technology. This leads to __________.

In a(an) __________________ environment, a firm competes on the basis of price, quality, timing and know-how, creating strongholds in the markets in which it Operates, and financial resources to outlast one's competitors.

In a hypercompetitive environment, a firm competes on the basis of the following factors EXCEPT:

Estee Lauder has successfully responded to the needs of different market. This strategy is influenced by:

What does the term "hypercompetition" mean? What are the various arenas of competition covered by this concept?

Industry globalization forces include the following EXCEPT:

In today's global business, country borders have become increasingly irrelevant. Of all the forces chipping away at those boundaries, perhaps the most important is the __________________________.

People in India watching CNN and Star TV now know instantaneously what is happening in the world. Such information access creates demand that would not have Existed before and it restricts the power of governments to influence consumer choice. This would is an example of:

The multidimensional nature of competitive industry structure includes the following EXCEPT:

A company that wishes to challenge a cost leader would probably use:

Since the 1980s, the explosion of _________________ has forever changed the nature of competition around the world. Geographical distance has become Increasingly less relevant in designing global strategy.

A company that uses flexible manufacturing, economies of scale, and perhaps limited product offerings is a _________.

A contributing factor in the globalization of markets is the spread of __________ as the international language of international business.

Traditionally, ___________________ has been concentrated in the headquarters country of a global company.

Firms using a ______________ strategy focus exclusively on a highly specialized segment of the market.

Regionalization can also be defined as cross-subsidization.

Which of the following are ways that cost reduction can be achieved by following a program of global marketing?

Another aspect of global strategy is _________________________:

Jollibee Foods, a family-owned fast food company is from:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters