Exam 20: Sustainable Marketing in the Global Marketplace

A study released in 2011 by the Food and Agriculture Organization (FAO) revealed that ______ of food produced for human consumption is lost or wasted globally.

In 2008, the following non-US multinational had to pay a multi-billion dollar fine for violating the Foreign Corrupt Practices Act:

The 2011 Image-Power Green Brands Survey found that Chinese consumers planned to spend:

The number 1 "green brand" in Interbrand's 2012 ranking was:

The 2011 ImagePower Green Brands global survey showed that the two biggest challenges for buying green products and services were:

When deciding on how to cope with a boycott, two of the key dimensions a firm should consider include:

To monitor the performance of a sustainability strategy, a company must ______

Among Interbrand's 2012 leading "green brands", three in the top 5 came from the:

To improve health and hygiene standards around the world, Unilever set up

22 A positive CSR image can work as a buffer by reducing the risk of damage to brand reputation in the wake of negative publicity (e.g., the BP Deepwater Horizon oil spill)

The European Commission defined corporate social responsibility as a concept whereby ______________ in their business operations.

In the context of reputation building through CSR, the negativity effect means that _____________

The practice of using marketing communications to make products or services seem more sustainable than they truly are is known as _________

When a brand faces a crisis in key markets like China, one PR expert suggested that the company should respond within

Evidence that consumers are willing to pay a premium for ethical brands is __________

The 2011 Image-Power Green Brands survey found that Chinese consumers favored _____

Pepsico's "Water Cellars for Mothers" program to provide safe drinking water in rural areas of China is an illustration of ___________

The tendency of people or NGOs to impose their own norms and values on other cultures is sometimes referred to as _________

To develop a stakeholder engagement program, the first step is to ______________

The 2011 Image-Power Green Brands Survey found that in developed countries, the following barriers toward buying green were mentioned most often: