Exam 6: Global Marketing Research

With respect to conducting marketing research in countries that are unfamiliar with survey research, it is advisable to avoid:

Once collection of data in a research project begins, there can be many problems with collection. A very common problem in the international arena is nonresponse Due to:

There are various methods for estimating market size. The _________________ method starts by picking a country that is at the same stage of economic development as the country of interest and for which the market size is known.

Cross-sectional regression analysis do not produce market size estimates.

Besides traditional primary data collection methods, companies also rely on less conventional methods such as ________________________.

When preparing a sampling plan, the researcher needs to decide how to contact prospective subjects for the survey. The most common choices are:

List the four primary methods of estimating market size. Discuss why market size estimates may differ depending on the method being used. How can such differences be reconciled? Which method do you think is the best? Explain your reasoning.

____________________ should be consulted at every step of the research process if the study will effect their operations.

To collect data, the researcher has to draw a ____________ from the target population.

By far the most popular instrument to gather primary data is the:

Focus groups normally include 30-40 people.

When conducting research, several biases may be present. The ___________ bias is present when the respondent feels a desire to be polite toward the other person.

Any research effort starts off with a precise definition of who the marketer wants to research.

______________________ translation involves using multiple interpreters who translate the same questionnaire independently.

In international marketing, the global market research process includes:

Internet surveys are becoming more popular in international research. Which of the following is NOT an advantage of such surveys?

Two procedures that can overcome problems with sloppy questionnaire translation in conducting international marketing research is to provide for:

Which of the following would be problematic in using the Internet in global research?

Two approaches are common in global marketing research:

As a research technique, a ________________ is a loosely structured free-flowing discussion among a small group of target customers facilitated by a professional Moderator.