Exam 17: Planning, Organization, and Control of Global Marketing Operations

The matrix structure explicitly recognizes the multidimensional nature of global strategic decision making.

Which of the following organizational structures is most appropriate for the company whose product line is not too diverse and does not require a large amount of Adaptation to the local country needs?

Under the _____________________ design of global activities organization, the company is organized along its various product divisions.

Explain how a global networked organization might differ from a matrix organizational structure. To answer this question, review the characteristics of both structures carefully.

A(n) ____________________ can be described as being where country and regional managers look at strategic issues from multiple perspectives.

The __________________ is one solution that has been suggested to cope with the shortcomings associated with the classical hierarchical organization structures.

Typically, when overseas sales account for a very small fraction of the company's overall sales revenues, ____________________ can easily handle the firm's Global activities.

The company's management programs are another major ________________ control tools.

Which of the following would be considered a disadvantage or drawback of the matrix structure of organizing?

The networked global organization is sometimes referred to as _____________________.

Although proper reward systems are crucial to motivate subsidiary managers, a recent study has shown that the key role played is by the presence of ____________.

With respect to regional structures, a recent survey found that all of the following roles were performed EXCEPT:

The two most common forms of informal control are human resource development and _________________.

In the area of global organizational design, the major firm-specific factors include the following EXCEPT:

According to the Stopford and Wells model, as foreign sales expand without an increase in the firm's foreign product assortment diversity, the company will most Likely switch to a __________________________ structure.

The content of a global strategic marketing plan covers four areas which include: market situation analysis, objectives, strategies, and ____________________.

A recent survey of large multinational corporations found that pure ______________ planning was most popular (used by 66 percent of the companies surveyed).

As international sales grow, the organizational structure will evolve to mirror the growing importance of the firm's _________________ activities.

The _________________ form of corporate culture is distinguished by norms that are loose or absent; socialization processes are limited; and control systems are purely Based on performance measures.

As a profile of a twenty-first century country manager, _________________ is in charge of large and/or strategic markets. Prime responsibilities include handling Government relations and integrating acquisitions and strategic alliances.