Exam 17: Planning, Organization, and Control of Global Marketing Operations

Global brand manager positions are created when top management lacks ___________________ expertise:

The ___________________ type of manager is characterized as being in charge of large and/or strategic markets. They also handle government relations.

As a profile of a twenty-first century country manager, _________________ establishes a beachhead in a new market or heads a recently acquired local distributor. They should have an entrepreneurial spirit.

A bottom-up planning approach starts with the ______________ subsidiaries.

With respect to organizational forms, the matrix structure explicitly recognizes the multidimensional nature of global strategic decision making.

Matrix structure can be a bureaucratic bloat.

Asea Brown Boveri (ABB), the Swiss-Swedish engineering company is an example of ______________________.

If a high-tech company organizes itself by breaking into business networks, radio communications, public telecommunications, components, and microwave systems, Which of the following organizational structures would probably be in use?

The two types of standards are behavior and ____________________________.

To make global marketing strategies work, companies need to establish a(n) ____________________.

Which of the following areas are very difficult for a global product division to accomplish (therefore, this area is a shortcoming)?

All of the following are examples of the principal designs that firms can adopt to organize their global activities EXCEPT:

The content of a global strategic marketing plan covers the following four areas EXCEPT:

The _________________ structure of organization explicitly recognizes the multidimensional nature of global strategic decision making.

In market cultures, norms are always very strong.

Describe the five profiles that country managers might need to fit to be able to lead their organizations into the challenges of the twenty-first century.

According to the Stopford and Wells model, when companies first explore the global marketplace, they start off with a(n) ___________________________.

Which of the following would be considered a key environmental factor that influences Global organization design decisions and structure?

Some corporate strategy experts believe that in the twenty-first century, the role of the country manager will be minimal.

The company's management programs are another major formal control tools.