Question 1

Not-for-profit organizations use social media to:

Accepted Answer

A) learn about new methods of production. 
B) connect with the general public, the business community, and each other. 
C) learn about new goods and services. 
D) lobby for political gains. 
A) learn about new methods of production. 
B) connect with the general public, the business community, and each other. 
C) learn about new goods and services. 
D) lobby for political gains.

Question 2

MATCH
-The rate of revenues received for every dollar spent on an expense is referred to as _____

Accepted Answer

A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes 
A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes

Question 3

​When the term social media is mentioned,most consumers immediately think of Facebook.However,social media is actually a collection of different forms of online or electronic communication that enable users to exchange ideas,information,messages and other content online.Suppose that you are a marketing professional and you want you expand your company's use of social media to build and enhance your relationships with your customers.More specifically,you would like to create a community of users of your products so they can share ideas and your firm can maintain an ongoing dialogue with them.In order to accomplish this,you would build which of the following?

Accepted Answer

A) ​A social media commerce site 
B) ​A social media bookmarking site 
C) ​A social media platform 
D) ​A social media ratings site 
E) ​A social media news site 
A) ​A social media commerce site 
B) ​A social media bookmarking site 
C) ​A social media platform 
D) ​A social media ratings site 
E) ​A social media news site

Question 4

Social media marketing differs from traditional marketing in that social media marketing:

Accepted Answer

A) seeks to control the content and message received by the audience. 
B) focuses mainly on promoting the company outright, rather than building credibility among customers. 
C) covers all forms of media including print media and television commercials. 
D) solicits the audience's participation in the message. 
A) seeks to control the content and message received by the audience. 
B) focuses mainly on promoting the company outright, rather than building credibility among customers. 
C) covers all forms of media including print media and television commercials. 
D) solicits the audience's participation in the message.

Question 5

A person who is in charge of social media analytics is responsible for:

Accepted Answer

A) implementing a company's entire social media program. 
B) managing external engagement with customers in social media channels. 
C) measuring the results of the social media marketing effort. 
D) developing the program necessary to build and assemble the features for social tools such as blogs and communities. 
A) implementing a company's entire social media program. 
B) managing external engagement with customers in social media channels. 
C) measuring the results of the social media marketing effort. 
D) developing the program necessary to build and assemble the features for social tools such as blogs and communities.

Question 6

Campalyst is an example of a social media analytics tool as it tracks followers from a like or a tweet on a social network to a purchase on the company's website.It can also be used to measure the impact of a campaign or hashtag.

Accepted Answer

A) True 
 B)False

Question 7

An understanding of a company's brand is neither imperative nor central to the task of managing a social media marketing campaign.

Accepted Answer

A) True 
 B)False

Question 8

The overview of a social media marketing plan:

Accepted Answer

A) briefly describes the overall market conditions, and the firm's current position in the social media. 
B) gives compelling reasons as to why the plan should be adopted by the firm. 
C) describes in detail the goals and strategies, the target audience, and the methods for implementing, monitoring, measuring, and managing the marketing campaign. 
D) examines competitor's presence in social media, including which platforms and tools they select and an evaluation of their overall effectiveness. 
A) briefly describes the overall market conditions, and the firm's current position in the social media. 
B) gives compelling reasons as to why the plan should be adopted by the firm. 
C) describes in detail the goals and strategies, the target audience, and the methods for implementing, monitoring, measuring, and managing the marketing campaign. 
D) examines competitor's presence in social media, including which platforms and tools they select and an evaluation of their overall effectiveness.

Question 9

Which of the following is a major ethical issue faced by social media marketers during their marketing campaigns?

Accepted Answer

A) Copyright infringement 
B) Consumer privacy 
C) Lack of funding 
D) Contractual concerns 
A) Copyright infringement 
B) Consumer privacy 
C) Lack of funding 
D) Contractual concerns

Question 10

MATCH
-The term _____ refers to the features of a group or target audience such as age,gender,income,geographic location,and so on,within the larger population that the firm wants to reach.

Accepted Answer

A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes 
A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes

Question 11

​In drafting your firm's written policy for the ethical use of social media,you want to be simple and clear.You decide to write a memo with just three points that summarize the most important ethical guidelines.These include all of the following except:

Accepted Answer

A) ​Be honest. 
B) ​Be accountable. 
C) ​Respect privacy. 
D) ​Be efficient. 
A) ​Be honest. 
B) ​Be accountable. 
C) ​Respect privacy. 
D) ​Be efficient.

Question 12

Television commercials are much more effective in specifically targeting interested consumers than social media efforts.

Accepted Answer

A) True 
 B)False

Question 13

The executive summary of a social media marketing plan is said to be effective when it gives compelling reasons as to why the plan should be adopted.

Accepted Answer

A) True 
 B)False

Question 14

A(n)_____ is software that enables users to communicate with each other online.

Accepted Answer

A) bookmarking site 
B) social media analytics 
C) online forum 
D) social media tool 
A) bookmarking site 
B) social media analytics 
C) online forum 
D) social media tool

Question 15

MATCH
-Timeliness and _____ are vital approaches for a firm involved in managing a potential social media crisis.

Accepted Answer

A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes 
A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes

Question 16

A person who oversees all of the company's social media functions,ranging from blogging copywriter to social media strategist is called a _____.

Accepted Answer

A) content programmer 
B) social media marketing manager 
C) social media developer 
D) social media specialist 
A) content programmer 
B) social media marketing manager 
C) social media developer 
D) social media specialist

Question 17

A blog posting,such as a Tweet,that contains only a few words is called a(n)_____.

Accepted Answer

A) moblog 
B) microblog 
C) splog 
D) edublog 
A) moblog 
B) microblog 
C) splog 
D) edublog

Question 18

The majority of online consumers use social media to make purchase decisions.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following phases in the development of a social media marketing campaign involves the selection of social media platforms and social media tools to be used to reach the target audience?

Accepted Answer

A) Setting goals 
B) Developing strategies and choosing tactics 
C) Producing content 
D) Implementing the plan 
A) Setting goals 
B) Developing strategies and choosing tactics 
C) Producing content 
D) Implementing the plan

Question 20

​A consultant has offered to help your team build mobile apps.She starts by explaining QR codes.Which of the following points does she make?

Accepted Answer

A) ​QR stands for Quick Reality. 
B) ​QR codes are three-dimensional barcodes. 
C) ​Some mobile phones are equipped with dedicated QR readers. 
D) ​QR codes can contain information leading to content, but not to video 
E) ​QR stands for Quick Response 
A) ​QR stands for Quick Reality. 
B) ​QR codes are three-dimensional barcodes. 
C) ​Some mobile phones are equipped with dedicated QR readers. 
D) ​QR codes can contain information leading to content, but not to video 
E) ​QR stands for Quick Response

Not-for-profit organizations use social media to:

MATCH -The rate of revenues received for every dollar spent on an expense is referred to as _____

Social media marketing differs from traditional marketing in that social media marketing:

A person who is in charge of social media analytics is responsible for:

Campalyst is an example of a social media analytics tool as it tracks followers from a like or a tweet on a social network to a purchase on the company's website.It can also be used to measure the impact of a campaign or hashtag.

An understanding of a company's brand is neither imperative nor central to the task of managing a social media marketing campaign.

The overview of a social media marketing plan:

Which of the following is a major ethical issue faced by social media marketers during their marketing campaigns?

MATCH -The term _____ refers to the features of a group or target audience such as age,gender,income,geographic location,and so on,within the larger population that the firm wants to reach.

In drafting your firm's written policy for the ethical use of social media,you want to be simple and clear.You decide to write a memo with just three points that summarize the most important ethical guidelines.These include all of the following except:

Television commercials are much more effective in specifically targeting interested consumers than social media efforts.

The executive summary of a social media marketing plan is said to be effective when it gives compelling reasons as to why the plan should be adopted.

A(n)_____ is software that enables users to communicate with each other online.

MATCH -Timeliness and _____ are vital approaches for a firm involved in managing a potential social media crisis.

A person who oversees all of the company's social media functions,ranging from blogging copywriter to social media strategist is called a _____.

A blog posting,such as a Tweet,that contains only a few words is called a(n)_____.

The majority of online consumers use social media to make purchase decisions.

Which of the following phases in the development of a social media marketing campaign involves the selection of social media platforms and social media tools to be used to reach the target audience?

A consultant has offered to help your team build mobile apps.She starts by explaining QR codes.Which of the following points does she make?

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 4: Social Media: Living in the Connected World

Not-for-profit organizations use social media to:

MATCH -The rate of revenues received for every dollar spent on an expense is referred to as _____

Social media marketing differs from traditional marketing in that social media marketing:

A person who is in charge of social media analytics is responsible for:

Campalyst is an example of a social media analytics tool as it tracks followers from a like or a tweet on a social network to a purchase on the company's website.It can also be used to measure the impact of a campaign or hashtag.

An understanding of a company's brand is neither imperative nor central to the task of managing a social media marketing campaign.

The overview of a social media marketing plan:

Which of the following is a major ethical issue faced by social media marketers during their marketing campaigns?

MATCH -The term _____ refers to the features of a group or target audience such as age,gender,income,geographic location,and so on,within the larger population that the firm wants to reach.

​In drafting your firm's written policy for the ethical use of social media,you want to be simple and clear.You decide to write a memo with just three points that summarize the most important ethical guidelines.These include all of the following except:

Television commercials are much more effective in specifically targeting interested consumers than social media efforts.

The executive summary of a social media marketing plan is said to be effective when it gives compelling reasons as to why the plan should be adopted.

A(n)_____ is software that enables users to communicate with each other online.

MATCH -Timeliness and _____ are vital approaches for a firm involved in managing a potential social media crisis.

A person who oversees all of the company's social media functions,ranging from blogging copywriter to social media strategist is called a _____.

A blog posting,such as a Tweet,that contains only a few words is called a(n)_____.

The majority of online consumers use social media to make purchase decisions.

Which of the following phases in the development of a social media marketing campaign involves the selection of social media platforms and social media tools to be used to reach the target audience?

​A consultant has offered to help your team build mobile apps.She starts by explaining QR codes.Which of the following points does she make?

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

In drafting your firm's written policy for the ethical use of social media,you want to be simple and clear.You decide to write a memo with just three points that summarize the most important ethical guidelines.These include all of the following except:

A consultant has offered to help your team build mobile apps.She starts by explaining QR codes.Which of the following points does she make?