Exam 4: Social Media: Living in the Connected World

ReadUp is a social media management software that allows its users to read free books available on the Internet and browse through various articles and international dailies for information.ReadUp can be regarded as a(n)_____.

The majority of the firms measure the success of their social media marketing plan in terms of their social media presence.

QR codes can be scanned only with the help of a dedicated QR code reader.

MATCH -A(n)_____ is a blog post that contains only a few words.

Fred is a strategic analyst for a specialty retail store chain that sells sports apparel.He's working with the marketing team and is reviewing the _____ section of the social media marketing plan which contains information about how other sports apparel stores are using social media and the success of their efforts.

Making a list of keywords and using those keywords throughout the social media campaign can help marketers to guide users to the right place on the media platform. Indicate the answer choice that best completes the statement or answers the question.

_____ are websites that provide virtual communities for people to share daily activities and increase their circle of online friends.

Which of the following is true with regard to managing a social media marketing campaign?

Dave Carroll a musician and song writer was traveling on United Airlines with his Taylor guitar and when he arrived at his destination he found that his guitar had been damaged.After multiple attempts to receive financial compensation from United for his guitar,Dave used Twitter and YouTube to share a song he wrote called "United Breaks Guitars".Within 1 week of posting,the video had been viewed over 3 million times and mainstream media such as CNN,CBS and The Wall Street Journal interviewed Dave.The generation of 3 million views within a week and further exposure through other media options is an example of which feature of social media marketing?

MacRumors.com,a website that aggregates Mac and Apple related news,rumors,and reports,can be regarded as a blogging site as it allows users to post all the news related to a specific group of products.

Dr.Johnson is advising a sophomore-level student about obtaining an entry-level job in social media marketing.Which of the following is most likely a recommendation that Dr.Johnson would make?

MATCH -A(n)_____ is a software that enables users to communicate with each other online.

Crowdtrail is a tool used by marketers to evaluate their social media presence by tracking and evaluating users' influence across various virtual communities.It provides information regarding the number of clicks on a company's website and also helps in measuring the total reach,frequency,engagement,and other factors.Crowdtrail is an example of a _____.

Brandon is an avid bicyclist and is interested in purchasing a new bike that's designed specifically for people who compete in triathlons.Brandon reads product reviews posted in online forums and decides to buy the Kestrel 4000,a carbon fiber bike that's moderately priced at $2500.Which of the following best describes how product reviews assisted Brandon in his purchase decision?

The _____ of a social media marketing plan examines and evaluates the competitors' presence in social media,including the platforms and tools they select and their overall effectiveness.

MATCH -_____ are two-dimensional bar codes that can be read by some mobile phones with cameras and are used in ads to provide product details to the consumers.

A person who manages external engagement with customers in social media channels is called a social media developer.

Marketing efforts aimed at creating brand awareness will have a broader target audience compared to those aimed at strengthening relationships with existing customers.

Connotea is a social media platform aimed primarily at scientists and clinicians,where users can post news items and links to outside articles,then vote on which postings get the most prominent display.Connotea is an example of an online forum.

The audience's trust is essential for the success of social media marketing efforts.