Question 1

A certain social networking corporation has the highest number of users in the social networking industry.This is an example of the firm's:

Accepted Answer

A) opportunity. 
B) constraint. 
C) strength. 
D) threat. 
A) opportunity. 
B) constraint. 
C) strength. 
D) threat. C

Question 2

The ability to download Microsoft and IBM software products directly from the Internet is a part of each firm's pricing strategy.

Accepted Answer

A) True 
 B)False  False

Question 3

The five dimensions of the marketing environment are competitive,political-legal,economic,technological,and social-cultural.

Accepted Answer

A) True 
 B)False  True

Question 4

According to the BCG market share/market growth matrix,_____ typically require more cash than they generate.

Accepted Answer

A) cash cows 
B) stars 
C) question marks 
D) achievers 
A) cash cows 
B) stars 
C) question marks 
D) achievers

Question 5

In the planning hierarchy,plans dealing with organization-wide objectives,long-term plans,and the total budget would be classified as _____ plans.

Accepted Answer

A) weekly 
B) tactical 
C) operational 
D) strategic 
A) weekly 
B) tactical 
C) operational 
D) strategic

Question 6

A SWOT analysis is designed to reveal,among other things,a firm's core competencies,which reflect its:

Accepted Answer

A) threats. 
B) strengths. 
C) opportunities. 
D) vulnerabilities. 
A) threats. 
B) strengths. 
C) opportunities. 
D) vulnerabilities.

Question 7

Data suggests that business owners who adopt the first mover strategy will always be long-term market winners.

Accepted Answer

A) True 
 B)False

Question 8

According to the BCG market share/market growth matrix,the revenues earned from cash cows should be used to finance the growth of:

Accepted Answer

A) question marks and dogs. 
B) dogs and stars. 
C) stars and question marks. 
D) question marks and cash cows. 
A) question marks and dogs. 
B) dogs and stars. 
C) stars and question marks. 
D) question marks and cash cows.

Question 9

Carmen is a marketer for a global consumer products company.She is designing a promotional campaign for a foreign market and wants to ensure that the promotional campaign is clearly understood by the target consumers.She is also taking special care to see that the campaign is free from controversies and does not inadvertently offend anyone.In this scenario,Carmen is specifically trying to take into account variables of the country's _____ environment.

Accepted Answer

A) social-cultural 
B) political-legal 
C) competitive 
D) economic 
A) social-cultural 
B) political-legal 
C) competitive 
D) economic

Question 10

Describe the structure and dynamics of Porter's Five Forces model.How has the Internet affected the operation of this model?

Accepted Answer

Michael E.Porter identified five competi

Question 11

One of General Electric's business units produces a variety of light bulbs and generates healthy revenue.The revenues of this business unit are used to finance the growth of other business units with higher growth potentials.How would this unit be classified on the BCG market share/market growth matrix?

Accepted Answer

A) Cash cow 
B) Star 
C) Question mark 
D) Dog 
A) Cash cow 
B) Star 
C) Question mark 
D) Dog

Question 12

Match each definition to the corresponding term.
-_____ is the process of anticipating future events and conditions and determining the best way to achieve organizational objectives.

Accepted Answer

A) planning 
B) marketing planning 
C) strategic planning 
D) tactical planning 
E) cash cows
F)first mover strategy
G)SWOT analysis
H)strategic window
I)marketing mix
J)product strategy
K)strategic business units
L)Porter's Five Forces
M)marketing strategy
N)dogs
O)stars
P)annual growth rate 
A) planning 
B) marketing planning 
C) strategic planning 
D) tactical planning 
E) cash cows
F)first mover strategy
G)SWOT analysis
H)strategic window
I)marketing mix
J)product strategy
K)strategic business units
L)Porter's Five Forces
M)marketing strategy
N)dogs
O)stars
P)annual growth rate

Question 13

A firm describes its overall goals and operational scope in its standard operating procedures manual.

Accepted Answer

A) True 
 B)False

Question 14

A customer-driven organization begins its marketing strategy with a detailed description of its target market.

Accepted Answer

A) True 
 B)False

Question 15

Match each definition to the corresponding term.
-_____ is a review that helps planners compare internal organizational strengths and weaknesses with external opportunities and threats.

Accepted Answer

A) planning 
B) marketing planning 
C) strategic planning 
D) tactical planning 
E) cash cows
F)first mover strategy
G)SWOT analysis
H)strategic window
I)marketing mix
J)product strategy
K)strategic business units
L)Porter's Five Forces
M)marketing strategy
N)dogs
O)stars
P)annual growth rate 
A) planning 
B) marketing planning 
C) strategic planning 
D) tactical planning 
E) cash cows
F)first mover strategy
G)SWOT analysis
H)strategic window
I)marketing mix
J)product strategy
K)strategic business units
L)Porter's Five Forces
M)marketing strategy
N)dogs
O)stars
P)annual growth rate

Question 16

The five dimensions of the marketing environment exert a fairly constant and static influence on marketing strategies.

Accepted Answer

A) True 
 B)False

Question 17

Budweiser and its stable of beer brands including Michelob,Bud Lite and Budweiser Platinum have faced significant inroads in sales by craft breweries such as Boston Beer Company and Sierra Nevada Brewing Company.The craft breweries represent a(n)______ to Budweiser.

Accepted Answer

A) ​threat 
B) ​weakness 
C) ​strategic window 
D) ​opportunity 
A) ​threat 
B) ​weakness 
C) ​strategic window 
D) ​opportunity

Question 18

The first step of the marketing planning process involves:

Accepted Answer

A) writing the mission statement. 
B) establishing organizational objectives. 
C) formulating a marketing plan. 
D) hiring a senior planner. 
A) writing the mission statement. 
B) establishing organizational objectives. 
C) formulating a marketing plan. 
D) hiring a senior planner.

Question 19

Adjustments in the mission statement of an organization reflect changing business environments and management philosophies.

Accepted Answer

A) True 
 B)False

Question 20

If a firm decides to make a major investment in a firm that supplies raw materials to it,this would be an example of ______________ planning.If a university decides to add courses in ethics and business analysis to its master's degree program,this would be an example of ____________ planning.​

Accepted Answer

A) ​Tactical, Strategic 
B) ​Marketing, Operational 
C) ​Strategic, Organizational 
D) ​Organizational, Tactical 
E) ​Strategic, Tactical 
A) ​Tactical, Strategic 
B) ​Marketing, Operational 
C) ​Strategic, Organizational 
D) ​Organizational, Tactical 
E) ​Strategic, Tactical

A certain social networking corporation has the highest number of users in the social networking industry.This is an example of the firm's:

The ability to download Microsoft and IBM software products directly from the Internet is a part of each firm's pricing strategy.

The five dimensions of the marketing environment are competitive,political-legal,economic,technological,and social-cultural.

According to the BCG market share/market growth matrix,_____ typically require more cash than they generate.

In the planning hierarchy,plans dealing with organization-wide objectives,long-term plans,and the total budget would be classified as _____ plans.

A SWOT analysis is designed to reveal,among other things,a firm's core competencies,which reflect its:

Data suggests that business owners who adopt the first mover strategy will always be long-term market winners.

According to the BCG market share/market growth matrix,the revenues earned from cash cows should be used to finance the growth of:

Describe the structure and dynamics of Porter's Five Forces model.How has the Internet affected the operation of this model?

Match each definition to the corresponding term. -_____ is the process of anticipating future events and conditions and determining the best way to achieve organizational objectives.

A firm describes its overall goals and operational scope in its standard operating procedures manual.

A customer-driven organization begins its marketing strategy with a detailed description of its target market.

Match each definition to the corresponding term. -_____ is a review that helps planners compare internal organizational strengths and weaknesses with external opportunities and threats.

The five dimensions of the marketing environment exert a fairly constant and static influence on marketing strategies.

Budweiser and its stable of beer brands including Michelob,Bud Lite and Budweiser Platinum have faced significant inroads in sales by craft breweries such as Boston Beer Company and Sierra Nevada Brewing Company.The craft breweries represent a(n)______ to Budweiser.

The first step of the marketing planning process involves:

Adjustments in the mission statement of an organization reflect changing business environments and management philosophies.

If a firm decides to make a major investment in a firm that supplies raw materials to it,this would be an example of __ planning.If a university decides to add courses in ethics and business analysis to its master's degree program,this would be an example of planning.

Marketing: the Art and Science of Satisfying Customers

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 2: Strategic Planning in Contemporary Marketing

A certain social networking corporation has the highest number of users in the social networking industry.This is an example of the firm's:

The ability to download Microsoft and IBM software products directly from the Internet is a part of each firm's pricing strategy.

The five dimensions of the marketing environment are competitive,political-legal,economic,technological,and social-cultural.

According to the BCG market share/market growth matrix,_____ typically require more cash than they generate.

In the planning hierarchy,plans dealing with organization-wide objectives,long-term plans,and the total budget would be classified as _____ plans.

A SWOT analysis is designed to reveal,among other things,a firm's core competencies,which reflect its:

Data suggests that business owners who adopt the first mover strategy will always be long-term market winners.

According to the BCG market share/market growth matrix,the revenues earned from cash cows should be used to finance the growth of:

Describe the structure and dynamics of Porter's Five Forces model.How has the Internet affected the operation of this model?

Match each definition to the corresponding term. -_____ is the process of anticipating future events and conditions and determining the best way to achieve organizational objectives.

A firm describes its overall goals and operational scope in its standard operating procedures manual.

A customer-driven organization begins its marketing strategy with a detailed description of its target market.

Match each definition to the corresponding term. -_____ is a review that helps planners compare internal organizational strengths and weaknesses with external opportunities and threats.

The five dimensions of the marketing environment exert a fairly constant and static influence on marketing strategies.

Budweiser and its stable of beer brands including Michelob,Bud Lite and Budweiser Platinum have faced significant inroads in sales by craft breweries such as Boston Beer Company and Sierra Nevada Brewing Company.The craft breweries represent a(n)______ to Budweiser.

The first step of the marketing planning process involves:

Adjustments in the mission statement of an organization reflect changing business environments and management philosophies.

If a firm decides to make a major investment in a firm that supplies raw materials to it,this would be an example of ______________ planning.If a university decides to add courses in ethics and business analysis to its master's degree program,this would be an example of ____________ planning.​

Marketing: the Art and Science of Satisfying Customers

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

If a firm decides to make a major investment in a firm that supplies raw materials to it,this would be an example of __ planning.If a university decides to add courses in ethics and business analysis to its master's degree program,this would be an example of planning.