Question 1

Differentiate between social media platforms and social media tools.

Accepted Answer

A social media platform is a type of software or technology that allows users to build,integrate,or facilitate a community,provide interaction among users,and generate user-authored content.Social networking sites,bookmarking sites,social news sites,and blogging sites are social media platforms.
A social media tool enables users to communicate with each other online.Examples include apps,blog postings,and QR codes.

Question 2

Comment Sniper helps companies to monitor the comments on their products and also the discussions on online forums.Comment Sniper is an example of social media analytics tool.

Accepted Answer

A) True 
 B)False  True

Question 3

A social media marketing plan is important because:

Accepted Answer

A) it helps companies to generate donations or other types of funding. 
B) it helps consumers to make final purchase decisions. 
C) it helps companies to have full control over the content and the message received by the audience. 
D) it documents in writing the company's goals and strategies for the SMM initiative. 
A) it helps companies to generate donations or other types of funding. 
B) it helps consumers to make final purchase decisions. 
C) it helps companies to have full control over the content and the message received by the audience. 
D) it documents in writing the company's goals and strategies for the SMM initiative. D

Question 4

Effective social media marketing requires setting goals and developing strategies to reach a target audience.

Accepted Answer

A) True 
 B)False

Question 5

Marketers focus their efforts on setting clear goals in the initial step of a social media marketing campaign because:

Accepted Answer

A) it helps buyers make final purchase decisions. 
B) it helps everyone involved in the campaign to aim their efforts in the right direction. 
C) it is effective in engaging the target audience in a conversation. 
D) it helps marketers to have control over the content of the marketing message received by the audience. 
A) it helps buyers make final purchase decisions. 
B) it helps everyone involved in the campaign to aim their efforts in the right direction. 
C) it is effective in engaging the target audience in a conversation. 
D) it helps marketers to have control over the content of the marketing message received by the audience.

Question 6

The goal of content marketing is to drive the target audience toward a desired action.

Accepted Answer

A) True 
 B)False

Question 7

The target audience for a social media marketing campaign depends on the goal of the marketing effort.

Accepted Answer

A) True 
 B)False

Question 8

Odyssey is a website where the host regularly posts photos and articles on his favorite travel destinations and his experiences therein.Users of the site are allowed to respond or post comments on these articles.Odyssey is an example of a _____.

Accepted Answer

A) blogging site 
B) social news site 
C) database 
D) bookmarking site 
A) blogging site 
B) social news site 
C) database 
D) bookmarking site

Question 9

​To be most effective,a firm's social media marketing campaign should be well-structured,and it should include a number of key phases.The first phase of the campaign should be ___________.The last phase of the plan should be _______________.

Accepted Answer

A) ​strategy development; monitoring 
B) ​identify target audience; implement plan 
C) ​goal setting; implement plan 
D) ​goal setting; measurement 
E) ​produce content; implement plan 
A) ​strategy development; monitoring 
B) ​identify target audience; implement plan 
C) ​goal setting; implement plan 
D) ​goal setting; measurement 
E) ​produce content; implement plan

Question 10

Hootsuite is a social media management software that allows users to manage multiple social network profiles,keep track of brand mentions,and send regular updates to their Twitter account.Hootsuite is an example of a(n)_____

Accepted Answer

A) blogging site 
B) app 
C) microblog 
D) social networking site 
A) blogging site 
B) app 
C) microblog 
D) social networking site

Question 11

How do social media marketers determine the target audience for a marketing campaign?

Accepted Answer

Which of the firm's products and social

Question 12

In order to ensure that it gets the most out of its social media marketing efforts,a firm needs to create a social media marketing (SMM)plan.An effective SMM plan should begin with:​

Accepted Answer

A) ​A SWOT analysis of the proposed SMM initiative 
B) ​A budget for the SMM initiative 
C) ​A discussion of compelling reasons why the SMM plan should be adopted. 
D) ​The company's methods for monitoring, measuring and managing the plan efforts 
E) ​An analysis of the firm's competition 
A) ​A SWOT analysis of the proposed SMM initiative 
B) ​A budget for the SMM initiative 
C) ​A discussion of compelling reasons why the SMM plan should be adopted. 
D) ​The company's methods for monitoring, measuring and managing the plan efforts 
E) ​An analysis of the firm's competition

Question 13

Facebook is a popular social media application for individuals and businesses.Business users who manage a page have a variety of tools to measure the effectiveness of their posts.For example,at the click of a button,Facebook will display the number of people exposed to the post,the number who reacted to the post (e.g.liked),and the number who shared the post.Facebook is providing _______ which help marketers track,measure and interpret data related to social media marketing initiatives.

Accepted Answer

A) ​analytics 
B) ​engagement 
C) ​return-on-investment figures 
D) ​symbols 
A) ​analytics 
B) ​engagement 
C) ​return-on-investment figures 
D) ​symbols

Question 14

How does social media marketing differ from traditional marketing?

Accepted Answer

Traditional marketing seeks to control t

Question 15

A _____ is generally responsible for generating programs necessary to build and assemble the features for social tools such as blogs and communities.

Accepted Answer

A) social media developer 
B) social media specialist 
C) brand manager 
D) copywriter 
A) social media developer 
B) social media specialist 
C) brand manager 
D) copywriter

Question 16

Gigi Hadid is an international fashion model with contracts with Maybelline and has over 4.5 million followers on Instagram.She's on a quest to find the best cheeseburger in New York City and recently posted that her favorite was from J.G.Melon on 3rd Avenue.According to the text,Gigi Hadid is considered a(n)_________ since she has the capability to affect the opinions and actions of others through social media.

Accepted Answer

A) ​influencer 
B) ​innovator 
C) ​media mogul 
D) ​celebrity 
A) ​influencer 
B) ​innovator 
C) ​media mogul 
D) ​celebrity

Question 17

MATCH
-A(n)_____ is the primary decision maker who runs a firm's social media program.

Accepted Answer

A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes 
A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes

Question 18

People who want to learn about a product and its features in detail are more likely to search out this information on Twitter,while those interested in a promotional event are more likely to follow Facebook.

Accepted Answer

A) True 
 B)False

Question 19

AlphaDevelopers.com is a website that provides a platform for users to post general information on mobile phones,tablets,and other electronic devices.The users can rate the devices and also answer queries from other users.AlphaDevelopers.com is an example of a(n)_____.

Accepted Answer

A) blogging site 
B) social networking site 
C) social news site 
D) online forum 
A) blogging site 
B) social networking site 
C) social news site 
D) online forum

Question 20

After developing strategies of the campaign,marketers focus on specific tactics such as recruiting influencers,setting up contests,or offering coupons and discounts.

Accepted Answer

A) True 
 B)False

Differentiate between social media platforms and social media tools.

Comment Sniper helps companies to monitor the comments on their products and also the discussions on online forums.Comment Sniper is an example of social media analytics tool.

A social media marketing plan is important because:

Effective social media marketing requires setting goals and developing strategies to reach a target audience.

Marketers focus their efforts on setting clear goals in the initial step of a social media marketing campaign because:

The goal of content marketing is to drive the target audience toward a desired action.

The target audience for a social media marketing campaign depends on the goal of the marketing effort.

Odyssey is a website where the host regularly posts photos and articles on his favorite travel destinations and his experiences therein.Users of the site are allowed to respond or post comments on these articles.Odyssey is an example of a _____.

To be most effective,a firm's social media marketing campaign should be well-structured,and it should include a number of key phases.The first phase of the campaign should be _.The last phase of the plan should be _____.

Hootsuite is a social media management software that allows users to manage multiple social network profiles,keep track of brand mentions,and send regular updates to their Twitter account.Hootsuite is an example of a(n)_____

How do social media marketers determine the target audience for a marketing campaign?

In order to ensure that it gets the most out of its social media marketing efforts,a firm needs to create a social media marketing (SMM)plan.An effective SMM plan should begin with:

How does social media marketing differ from traditional marketing?

A _____ is generally responsible for generating programs necessary to build and assemble the features for social tools such as blogs and communities.

MATCH -A(n)_____ is the primary decision maker who runs a firm's social media program.

People who want to learn about a product and its features in detail are more likely to search out this information on Twitter,while those interested in a promotional event are more likely to follow Facebook.

AlphaDevelopers.com is a website that provides a platform for users to post general information on mobile phones,tablets,and other electronic devices.The users can rate the devices and also answer queries from other users.AlphaDevelopers.com is an example of a(n)_____.

After developing strategies of the campaign,marketers focus on specific tactics such as recruiting influencers,setting up contests,or offering coupons and discounts.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 4: Social Media: Living in the Connected World

Differentiate between social media platforms and social media tools.

Comment Sniper helps companies to monitor the comments on their products and also the discussions on online forums.Comment Sniper is an example of social media analytics tool.

A social media marketing plan is important because:

Effective social media marketing requires setting goals and developing strategies to reach a target audience.

Marketers focus their efforts on setting clear goals in the initial step of a social media marketing campaign because:

The goal of content marketing is to drive the target audience toward a desired action.

The target audience for a social media marketing campaign depends on the goal of the marketing effort.

Odyssey is a website where the host regularly posts photos and articles on his favorite travel destinations and his experiences therein.Users of the site are allowed to respond or post comments on these articles.Odyssey is an example of a _____.

​To be most effective,a firm's social media marketing campaign should be well-structured,and it should include a number of key phases.The first phase of the campaign should be ___________.The last phase of the plan should be _______________.

Hootsuite is a social media management software that allows users to manage multiple social network profiles,keep track of brand mentions,and send regular updates to their Twitter account.Hootsuite is an example of a(n)_____

How do social media marketers determine the target audience for a marketing campaign?

In order to ensure that it gets the most out of its social media marketing efforts,a firm needs to create a social media marketing (SMM)plan.An effective SMM plan should begin with:​

How does social media marketing differ from traditional marketing?

A _____ is generally responsible for generating programs necessary to build and assemble the features for social tools such as blogs and communities.

MATCH -A(n)_____ is the primary decision maker who runs a firm's social media program.

People who want to learn about a product and its features in detail are more likely to search out this information on Twitter,while those interested in a promotional event are more likely to follow Facebook.

AlphaDevelopers.com is a website that provides a platform for users to post general information on mobile phones,tablets,and other electronic devices.The users can rate the devices and also answer queries from other users.AlphaDevelopers.com is an example of a(n)_____.

After developing strategies of the campaign,marketers focus on specific tactics such as recruiting influencers,setting up contests,or offering coupons and discounts.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

To be most effective,a firm's social media marketing campaign should be well-structured,and it should include a number of key phases.The first phase of the campaign should be _.The last phase of the plan should be _____.

In order to ensure that it gets the most out of its social media marketing efforts,a firm needs to create a social media marketing (SMM)plan.An effective SMM plan should begin with: