Exam 4: Social Media: Living in the Connected World

How do companies measure the success and efficiency of their social media marketing plan?

The goals of a social media marketing plan have to be flexible for marketers to be able to adapt to the changing conditions in the marketing environment.

Marketers select monitoring tools based on the needs of their own firms.

MATCH -A(n)_____ is a type of software or technology that allows users to build,integrate,or facilitate a community,interaction among users,and user generated content.

Bailee is an account executive with an advertising agency and specializes in helping clients utilize and leverage a variety of media options to persuasively communicate with their target audiences.As part of her work with one of her accounts,she crafts a document to identify and describe the goals and strategies,target audience,budget and the implementation tactics for using Facebook,Twitter,and Instagram.The document also includes how the agency will monitor,measure and determine the success of the campaign.What is this document called?

Kim is getting married in 18 months and is starting to plan her wedding.She likes to make things and wants to keep her decorating expenses low by creating the wedding and reception decorations herself.She has started a Pinterest board where she can collect ideas from others as well as share her own ideas with her fiance,family,and friends.Pinterest is a type of _________ which provides a virtual community and enable people to share information,post opinions,and increase their circle of online friends.

The marketing team at Sienna Technologies has decided to use social media to market the firm's products,and is in the process of creating a social media marketing (SMM)plan.Currently,the marketing team at Sienna Technologies is preparing a report on the various social media platforms and tools being used by its primary competitors.In which of the following sections of the SMM plan is this most likely to be included?

Adrian works with the marketing team of an automobile company.He oversees the look and feel of the online communities that the company uses to market its products.His role is similar to that of a social media designer.

MATCH -The term _____ refers to different forms of electronic communication through which users can create online communities to exchange information,ideas,messages,and other content.

Trek Bicycles recently launched an effective social media marketing campaign to celebrate the retirement of professional racer,Jens Voigt using #HourRecord and determined that 85% of people in the target market were reached with this campaign.This percentage is called _______.

​Using social media to communicate with customers and potential customers requires the marketer to follow some rules of social media etiquette.You clearly understand that when you use social media to reach your target audience you entering into a conversation with your customers.Since this has enormous implications for your firm's relationships with its customers,which of the following will you be certain to do?

Microblogging allows people to communicate extensively through lengthy blog postings.

It is expected that the various social media platforms,tools and services will continue to expand at a rapid pace in the years to come.As always,this kind of change will create opportunities and risks for individuals and organizations.Within the context of marketing,you should expect these changes will:​

Which of the following social media platforms gives users a place to save,organize,or manage links to websites or other Internet resources?

Wonderlist is a task and note manager for mobile phones that helps users to organize "to-do" lists and increase efficiency.Wonderlist is an app.

Snaptell allows shoppers to retrieve more information about products while shopping in brick-and-mortar stores.It is an example of a(n)_____.

Explain with the help of an example how not-for-profit organizations use social media to market themselves to individuals or organizations.

While determining the target audience for a particular social media marketing campaign,marketers not only pinpoint the products which will best serve the group,but also determine the social media that will be effective in delivering the message.

Which of the following can be categorized as a social media tool?

Which of the following is the most essential requirement for developing the best strategies for a social media marketing campaign?