Question 1

What is social media marketing? What are its essential features?

Accepted Answer

It allows customers to promote

Question 2

Once marketers answer the question of who they are trying to reach by targeting their audience,they ask a second vital question in social media marketing:

Accepted Answer

A) "What is the goal of the campaign?" 
B) "How do we engage the audience in a conversation?" 
C) "How do we identify the needs or wants of our potential customers?" 
D) "How do we create content with the firm's goals and strategies in mind?" 
A) "What is the goal of the campaign?" 
B) "How do we engage the audience in a conversation?" 
C) "How do we identify the needs or wants of our potential customers?" 
D) "How do we create content with the firm's goals and strategies in mind?"

Question 3

Jason's Foods is a manufacturer of organic food products.The company is planning to market its products through social media sites and has developed effective strategies for the marketing campaign.The marketing team plans to use messages that focus on the health benefits of organic foods in order to generate greater awareness about its products and engage its target audience in the conversation.In doing so,the marketing team of Jason's Foods would be engaging in _____.

Accepted Answer

A) social media monitoring 
B) content marketing 
C) behavioral targeting 
D) social bookmarking 
A) social media monitoring 
B) content marketing 
C) behavioral targeting 
D) social bookmarking

Question 4

The marketing team at Neptune Networks has recently rolled out its social media marketing plan and is trying to measure the impact of its campaign by tracking the social media platforms that were used for this purpose.The marketing team is using a few entry-level tools to track the blogs,the online communities,and also the firm's Facebook and Twitter accounts.This process of tracking and evaluating a firm's SMM initiatives is known as _____.

Accepted Answer

A) content marketing 
B) social media monitoring 
C) digital marketing 
D) search marketing 
A) content marketing 
B) social media monitoring 
C) digital marketing 
D) search marketing

Question 5

Which of the following sections of a social media marketing plan covers the statements of goals and strategies,target audience,budget and the returns as well as the methods for monitoring,measuring,and managing the marketing campaign?

Accepted Answer

A) The overview of the plan 
B) The executive summary 
C) The body of the plan 
D) The competitive analysis 
A) The overview of the plan 
B) The executive summary 
C) The body of the plan 
D) The competitive analysis

Question 6

Social media marketing creates a buzz that carries the marketing message from one user to the next until it becomes viral.

Accepted Answer

A) True 
 B)False

Question 7

Briefly explain how firms develop strategies for a social media marketing plan.

Accepted Answer

How to make it easy

Question 8

Bullseye,Inc.,an online marketing company that designs marketing campaigns for firms,is developing a social media marketing plan for a consumer goods company.The development team has created the entire plan and is now trying to compile the salient features of the plan that cites the reasons for adopting it.The development team is writing the _____ of the marketing plan.

Accepted Answer

A) executive summary 
B) overview 
C) analysis component 
D) body 
A) executive summary 
B) overview 
C) analysis component 
D) body

Question 9

Job seekers can use social media to improve their job prospects in the market by:

Accepted Answer

A) being active on most of the social media sites. 
B) including friends and family on their LinkedIn network. 
C) accepting all LinkedIn requests in order to widen their network. 
D) being proactive on LinkedIn and connecting with people who work for companies of interest. 
A) being active on most of the social media sites. 
B) including friends and family on their LinkedIn network. 
C) accepting all LinkedIn requests in order to widen their network. 
D) being proactive on LinkedIn and connecting with people who work for companies of interest.

Question 10

Consumers rely on communities created by social media for their buying decisions mainly to:

Accepted Answer

A) gather relevant information about the functional strategies of companies. 
B) gather relevant insights about the fluctuation in stock prices. 
C) conduct research and share information. 
D) build partnerships with companies. 
A) gather relevant information about the functional strategies of companies. 
B) gather relevant insights about the fluctuation in stock prices. 
C) conduct research and share information. 
D) build partnerships with companies.

Question 11

​Unfortunately,some of the bread used in your sandwich shop turned out to be stale.Many customers complained by posting nasty comments online.Which of the following responses is (are)appropriate?

Accepted Answer

A) ​Delete the comments. 
B) ​Ignore the comments. 
C) ​Delete comments that are obscene or profane. 
D) ​Respond to the comments. 
E) ​Respond only to comments from loyal customers. 
A) ​Delete the comments. 
B) ​Ignore the comments. 
C) ​Delete comments that are obscene or profane. 
D) ​Respond to the comments. 
E) ​Respond only to comments from loyal customers.

Question 12

Bon Appétit! is a website that contains recipes written by Elise Bauer.In the website,Bauer also writes various articles regarding simple cooking methods.Bon Appétit! can be regarded as an online forum.

Accepted Answer

A) True 
 B)False

Question 13

Zac Rampton loves traveling.He maintains an online journal that contains descriptions of his travel experiences and also pictures of the places he visits.His journal is quite popular among people who are interested in traveling to unexplored destinations.Noticing the popularity of his posts,Zac was hired by a travel firm that wanted him to write engaging articles about its travel packages and other offerings in his online journal.Zac was hired as a _____.

Accepted Answer

A) social media designer 
B) blogger 
C) social media developer 
D) microblogger 
A) social media designer 
B) blogger 
C) social media developer 
D) microblogger

Question 14

Developing the best strategies for social media marketing requires a thorough understanding of the target audience.

Accepted Answer

A) True 
 B)False

Question 15

Social media marketing seeks to control the content and message received by the audience.

Accepted Answer

A) True 
 B)False

Question 16

Explain with the help of an example how violation of privacy laws and guidelines could destroy a company's reputation.

Accepted Answer

Marketers must not distribute any person

Question 17

Most companies today invest heavily in cyber security initiatives to be vigilant about confidentiality and not allow consumer's personal information or other data to accidentally become available to unauthorized parties.The field of cyber security in this context is related to which of the following ethical and legal issues?

Accepted Answer

A) ​respect privacy 
B) ​be accountable 
C) ensure workplace ethics 
D) ​be honest 
A) ​respect privacy 
B) ​be accountable 
C) ensure workplace ethics 
D) ​be honest

Question 18

The rate of revenues received for every dollar spent on an expense is known as _____.

Accepted Answer

A) return on investment 
B) resource rent 
C) earnings per share 
D) return on equity 
A) return on investment 
B) resource rent 
C) earnings per share 
D) return on equity

Question 19

Communities created by social media help steer consumers toward new brands and products.

Accepted Answer

A) True 
 B)False

Question 20

Setting clear goals helps everyone involved in the marketing campaign to aim their efforts in the right direction.

Accepted Answer

A) True 
 B)False

What is social media marketing? What are its essential features?

Once marketers answer the question of who they are trying to reach by targeting their audience,they ask a second vital question in social media marketing:

Which of the following sections of a social media marketing plan covers the statements of goals and strategies,target audience,budget and the returns as well as the methods for monitoring,measuring,and managing the marketing campaign?

Social media marketing creates a buzz that carries the marketing message from one user to the next until it becomes viral.

Briefly explain how firms develop strategies for a social media marketing plan.

Job seekers can use social media to improve their job prospects in the market by:

Consumers rely on communities created by social media for their buying decisions mainly to:

Unfortunately,some of the bread used in your sandwich shop turned out to be stale.Many customers complained by posting nasty comments online.Which of the following responses is (are)appropriate?

Bon Appétit! is a website that contains recipes written by Elise Bauer.In the website,Bauer also writes various articles regarding simple cooking methods.Bon Appétit! can be regarded as an online forum.

Developing the best strategies for social media marketing requires a thorough understanding of the target audience.

Social media marketing seeks to control the content and message received by the audience.

Explain with the help of an example how violation of privacy laws and guidelines could destroy a company's reputation.

The rate of revenues received for every dollar spent on an expense is known as _____.

Communities created by social media help steer consumers toward new brands and products.

Setting clear goals helps everyone involved in the marketing campaign to aim their efforts in the right direction.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 4: Social Media: Living in the Connected World

What is social media marketing? What are its essential features?

Once marketers answer the question of who they are trying to reach by targeting their audience,they ask a second vital question in social media marketing:

Which of the following sections of a social media marketing plan covers the statements of goals and strategies,target audience,budget and the returns as well as the methods for monitoring,measuring,and managing the marketing campaign?

Social media marketing creates a buzz that carries the marketing message from one user to the next until it becomes viral.

Briefly explain how firms develop strategies for a social media marketing plan.

Job seekers can use social media to improve their job prospects in the market by:

Consumers rely on communities created by social media for their buying decisions mainly to:

​Unfortunately,some of the bread used in your sandwich shop turned out to be stale.Many customers complained by posting nasty comments online.Which of the following responses is (are)appropriate?

Bon Appétit! is a website that contains recipes written by Elise Bauer.In the website,Bauer also writes various articles regarding simple cooking methods.Bon Appétit! can be regarded as an online forum.

Developing the best strategies for social media marketing requires a thorough understanding of the target audience.

Social media marketing seeks to control the content and message received by the audience.

Explain with the help of an example how violation of privacy laws and guidelines could destroy a company's reputation.

The rate of revenues received for every dollar spent on an expense is known as _____.

Communities created by social media help steer consumers toward new brands and products.

Setting clear goals helps everyone involved in the marketing campaign to aim their efforts in the right direction.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Unfortunately,some of the bread used in your sandwich shop turned out to be stale.Many customers complained by posting nasty comments online.Which of the following responses is (are)appropriate?