Question 1

Outline some tips for landing a job in social media marketing.

Accepted Answer

Point out your personality: Job seekers

Question 2

Topix.net is a website that allows people to comment on news articles and report on events occurring in their local communities.It also allows users to edit and rate the topics of their choice.Topix.net can be grouped under which of the following social media platforms?

Accepted Answer

A) Social blogging sites 
B) Social networking sites 
C) Online forums 
D) Social news sites 
A) Social blogging sites 
B) Social networking sites 
C) Online forums 
D) Social news sites

Question 3

An online community manager is the primary decision maker who runs the firm's social media program.

Accepted Answer

A) True 
 B)False

Question 4

What is content marketing? What are the characteristics of an effective social media marketing content?

Accepted Answer

Promotions that offe

Question 5

In a B2B context,businesses use social media mainly to:

Accepted Answer

A) share views and make final buying decisions. 
B) learn about new goods and services. 
C) connect with the general public. 
D) build relationships, including partnerships with other companies. 
A) share views and make final buying decisions. 
B) learn about new goods and services. 
C) connect with the general public. 
D) build relationships, including partnerships with other companies.

Question 6

Jose is visiting Boston on a business trip and has heard that the North End is known for its restaurants and entertainment venues.He checks TripAdvisor to see the list of restaurants and those rated highest by members.He also reads reviews and narrows his choice to Mamma Maria's which is ranked #3 of 133 restaurants in the North End.How has TripAdvisor assisted Jose in his purchasing decision process?

Accepted Answer

A) ​conducting research 
B) ​identifying new products 
C) ​identifying a need 
D) ​evaluating the purchase 
A) ​conducting research 
B) ​identifying new products 
C) ​identifying a need 
D) ​evaluating the purchase

Question 7

What is the importance of a social media marketing plan? List the various elements of the SMM plan.

Accepted Answer

The body of the plan: The remaining sect

Question 8

Which of the following ethical or legal issues has the greatest potential to develop trust among followers and contribute to impacting the strength of a brand?

Accepted Answer

A) ​be honest 
B) enforce ​workplace ethics 
C) ​be accountable 
D) ​respect privacy 
A) ​be honest 
B) enforce ​workplace ethics 
C) ​be accountable 
D) ​respect privacy

Question 9

An effective social media marketing campaign should contain good keywords that the targeted audience are most likely to search for when looking for information about goods and services.

Accepted Answer

A) True 
 B)False

Question 10

Fred Wilson,a journalist working for a popular news channel,has a vast knowledge of electronic gadgets.His reviews of these products are highly regarded and trusted by others.Wilson also runs a weekly show on the channel called "The Technocrat," where he analyzes the latest high-tech gadgets.Much like his reviews,Wilson's show enjoys a wide viewership,and is believed to have a considerable impact on the buying decisions of the audience.Fred Wilson can be regarded as a(n)_____.

Accepted Answer

A) influencer 
B) laggard 
C) innovator 
D) relationship manager 
A) influencer 
B) laggard 
C) innovator 
D) relationship manager

Question 11

MATCH
-A(n)_____ is a platform that gives users a place to save,organize,and manage links to websites and other Internet resources.

Accepted Answer

A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes 
A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes

Question 12

Social media marketing allows customers to promote the firm's messages themselves.

Accepted Answer

A) True 
 B)False

Question 13

MATCH
-A(n)_____ is a formal document that identifies and describes goals and strategies,targeted audience,budget,and implementation methods as well as tactics for monitoring,measuring,and managing the campaign efforts.

Accepted Answer

A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes 
A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes

Question 14

In an SMM plan,_____ refers to a paragraph or two that explains the who,what,when,where,how,and why of the plan,and gives compelling reasons why the plan should be adopted.

Accepted Answer

A) the overview 
B) the executive summary 
C) the analysis of the competition 
D) the body of the plan 
A) the overview 
B) the executive summary 
C) the analysis of the competition 
D) the body of the plan

Question 15

The process of tracking,measuring,and evaluating a firm's social media marketing initiatives is called _____.

Accepted Answer

A) social media management 
B) content marketing 
C) social bookmarking 
D) social media monitoring 
A) social media management 
B) content marketing 
C) social bookmarking 
D) social media monitoring

Question 16

Which of the following is a unique feature of social media marketing?

Accepted Answer

A) It is limited by geographical boundaries. 
B) It creates ways for customers to engage in conversations with each other and the organization. 
C) It seeks to control the content and message received by the audience. 
D) It mainly focuses on promoting the company outright rather than focusing on the audience. 
A) It is limited by geographical boundaries. 
B) It creates ways for customers to engage in conversations with each other and the organization. 
C) It seeks to control the content and message received by the audience. 
D) It mainly focuses on promoting the company outright rather than focusing on the audience.

Question 17

​You learned the difference between strategic goals and implementation tactics in a marketing course,but you're having trouble differentiating between them in practice.In your social media marketing plan,which of the following is a tactic?

Accepted Answer

A) ​Create awareness of our brand. 
B) ​Reach new customers. 
C) ​Offer coupons on Facebook. 
D) ​Generate sales leads. 
E) ​Increase customer satisfaction. 
A) ​Create awareness of our brand. 
B) ​Reach new customers. 
C) ​Offer coupons on Facebook. 
D) ​Generate sales leads. 
E) ​Increase customer satisfaction.

Question 18

Oneview is a social media platform that provides a space for its users to save,organize,and tag links of their favorite websites.The users can also share these links with other members of the platform.Oneview is an example of a _____.

Accepted Answer

A) social networking site 
B) social news site 
C) blogging site 
D) bookmarking site 
A) social networking site 
B) social news site 
C) blogging site 
D) bookmarking site

Question 19

Which of the following tools help marketers trace,measure,and interpret data related to social media marketing initiatives?

Accepted Answer

A) Social media platforms 
B) Social media analytics 
C) QR codes 
D) Apps 
A) Social media platforms 
B) Social media analytics 
C) QR codes 
D) Apps

Question 20

Which of the following refers to a platform where a host or writer posts information or opinions on various topics and followers may respond?

Accepted Answer

A) An application 
B) A social news site 
C) A bookmark 
D) A blogging site 
A) An application 
B) A social news site 
C) A bookmark 
D) A blogging site

Outline some tips for landing a job in social media marketing.

Topix.net is a website that allows people to comment on news articles and report on events occurring in their local communities.It also allows users to edit and rate the topics of their choice.Topix.net can be grouped under which of the following social media platforms?

An online community manager is the primary decision maker who runs the firm's social media program.

What is content marketing? What are the characteristics of an effective social media marketing content?

In a B2B context,businesses use social media mainly to:

What is the importance of a social media marketing plan? List the various elements of the SMM plan.

Which of the following ethical or legal issues has the greatest potential to develop trust among followers and contribute to impacting the strength of a brand?

An effective social media marketing campaign should contain good keywords that the targeted audience are most likely to search for when looking for information about goods and services.

MATCH -A(n)_____ is a platform that gives users a place to save,organize,and manage links to websites and other Internet resources.

Social media marketing allows customers to promote the firm's messages themselves.

MATCH -A(n)_____ is a formal document that identifies and describes goals and strategies,targeted audience,budget,and implementation methods as well as tactics for monitoring,measuring,and managing the campaign efforts.

In an SMM plan,_____ refers to a paragraph or two that explains the who,what,when,where,how,and why of the plan,and gives compelling reasons why the plan should be adopted.

The process of tracking,measuring,and evaluating a firm's social media marketing initiatives is called _____.

Which of the following is a unique feature of social media marketing?

You learned the difference between strategic goals and implementation tactics in a marketing course,but you're having trouble differentiating between them in practice.In your social media marketing plan,which of the following is a tactic?

Oneview is a social media platform that provides a space for its users to save,organize,and tag links of their favorite websites.The users can also share these links with other members of the platform.Oneview is an example of a _____.

Which of the following tools help marketers trace,measure,and interpret data related to social media marketing initiatives?

Which of the following refers to a platform where a host or writer posts information or opinions on various topics and followers may respond?

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 4: Social Media: Living in the Connected World

Outline some tips for landing a job in social media marketing.

Topix.net is a website that allows people to comment on news articles and report on events occurring in their local communities.It also allows users to edit and rate the topics of their choice.Topix.net can be grouped under which of the following social media platforms?

An online community manager is the primary decision maker who runs the firm's social media program.

What is content marketing? What are the characteristics of an effective social media marketing content?

In a B2B context,businesses use social media mainly to:

What is the importance of a social media marketing plan? List the various elements of the SMM plan.

Which of the following ethical or legal issues has the greatest potential to develop trust among followers and contribute to impacting the strength of a brand?

An effective social media marketing campaign should contain good keywords that the targeted audience are most likely to search for when looking for information about goods and services.

MATCH -A(n)_____ is a platform that gives users a place to save,organize,and manage links to websites and other Internet resources.

Social media marketing allows customers to promote the firm's messages themselves.

MATCH -A(n)_____ is a formal document that identifies and describes goals and strategies,targeted audience,budget,and implementation methods as well as tactics for monitoring,measuring,and managing the campaign efforts.

In an SMM plan,_____ refers to a paragraph or two that explains the who,what,when,where,how,and why of the plan,and gives compelling reasons why the plan should be adopted.

The process of tracking,measuring,and evaluating a firm's social media marketing initiatives is called _____.

Which of the following is a unique feature of social media marketing?

​You learned the difference between strategic goals and implementation tactics in a marketing course,but you're having trouble differentiating between them in practice.In your social media marketing plan,which of the following is a tactic?

Oneview is a social media platform that provides a space for its users to save,organize,and tag links of their favorite websites.The users can also share these links with other members of the platform.Oneview is an example of a _____.

Which of the following tools help marketers trace,measure,and interpret data related to social media marketing initiatives?

Which of the following refers to a platform where a host or writer posts information or opinions on various topics and followers may respond?

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

You learned the difference between strategic goals and implementation tactics in a marketing course,but you're having trouble differentiating between them in practice.In your social media marketing plan,which of the following is a tactic?