Question 1

What are the steps that companies need to take while resolving an ethical or legal mistake that has occurred during social media marketing?

Accepted Answer

When mistakes happen,smart social media

Question 2

Which of the following is an example of a bookmarking site?

Accepted Answer

A) PistonHeads.com, which allows users to share information related to automotive industry and also buy/sell cars. 
B) Linkswarm.com, which allows users to save, organize, and manage links to their favorite websites 
C) LiveJournal.com, which allows users to write articles on their experiences and favorite topics and share it with other users. 
D) NowPublic.com, which allows users to post news articles and videos. 
A) PistonHeads.com, which allows users to share information related to automotive industry and also buy/sell cars. 
B) Linkswarm.com, which allows users to save, organize, and manage links to their favorite websites 
C) LiveJournal.com, which allows users to write articles on their experiences and favorite topics and share it with other users. 
D) NowPublic.com, which allows users to post news articles and videos.

Question 3

What is the role of a social media strategist and social media developer in social media marketing?

Accepted Answer

A social media strategist is the primary

Question 4

MATCH
-The process of tracking,measuring,and evaluating a firm's social media marketing initiatives is called _____.

Accepted Answer

A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes 
A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes

Question 5

Not-for-profit organizations use social media to connect with the general public,the business community,and each other.

Accepted Answer

A) True 
 B)False

Question 6

Social media efforts customize marketers' approach to targeted audiences more than many types of traditional marketing.

Accepted Answer

A) True 
 B)False

Question 7

The primary decision maker who runs a firm's social media program is called a(n)_____.

Accepted Answer

A) content manager 
B) online community manager 
C) social media strategist 
D) social media designer 
A) content manager 
B) online community manager 
C) social media strategist 
D) social media designer

Question 8

How do blogs and microblog postings help companies to market their products?

Accepted Answer

Marketers use blog postings to educate c

Question 9

What are the different rules of engagement in social media marketing?

Accepted Answer

Think before posting or deleting: Market

Question 10

MATCH
-Websites such as Facebook and LinkedIn that provide virtual communities through which people can share information,post opinions,and increase their circle of online friends are referred to as _____.

Accepted Answer

A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes 
A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes

Question 11

Sharon Rice is part of a team that handles the social media marketing campaign of a company.She is responsible for managing external engagement with customers in social media channels such as Facebook,Twitter,and other blogging sites.Sharon can be regarded as a(n)_____.

Accepted Answer

A) social media designer 
B) social media developer 
C) brand manager 
D) online community manager 
A) social media designer 
B) social media developer 
C) brand manager 
D) online community manager

Question 12

Which of the following best describes the function of social media tools?

Accepted Answer

A) Allow users to build, integrate, or facilitate an online community 
B) Enable users to communicate with each other online 
C) Act as a home base for online communities 
D) Allow marketers to track, measure, and interpret data related to users' social media marketing initiatives 
A) Allow users to build, integrate, or facilitate an online community 
B) Enable users to communicate with each other online 
C) Act as a home base for online communities 
D) Allow marketers to track, measure, and interpret data related to users' social media marketing initiatives

Question 13

MATCH
-A platform where users can post news items or links to outside articles,then vote on which postings get the most prominent display is known as a(n)_____.

Accepted Answer

A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes 
A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes

Question 14

Directing consumers to a specific landing page for a marketing campaign,rather than the company's home page first,helps potential consumers to participate in a conversation with the marketers.

Accepted Answer

A) True 
 B)False

Question 15

​As usage of social media marketing continues to increase,marketers are learning that content is a big key to success of any campaign.More specifically,they understand that an effective social media marketing campaign (SMM)has which of the following qualities:

Accepted Answer

A) ​The chosen keywords in the campaign are targeted specifically for the campaign. 
B) ​The campaign's main focus is to get the consumer to make a purchase immediately.. 
C) ​The campaign emphasizes the company's privacy policy. 
D) ​The campaign avoids offering any discounts or other deals in exchange for the consumer's participation. 
E) ​The campaign has text only.. 
A) ​The chosen keywords in the campaign are targeted specifically for the campaign. 
B) ​The campaign's main focus is to get the consumer to make a purchase immediately.. 
C) ​The campaign emphasizes the company's privacy policy. 
D) ​The campaign avoids offering any discounts or other deals in exchange for the consumer's participation. 
E) ​The campaign has text only..

Question 16

The rules of engagement for social media mainly focus on making the exchange between marketers and their targeted audience overly positive for the customers.

Accepted Answer

A) True 
 B)False

Question 17

Describe the ways in which consumers rely on social media for their buying decisions.

Accepted Answer

To make final purchase decisions.Consume

Question 18

Most online shoppers who start with search engines do so because these provide the greatest amount of information about products and companies.

Accepted Answer

A) True 
 B)False

Question 19

Marketers direct some parts of their social media marketing efforts toward trust building in order to facilitate the two-way conversation between the company and the consumer.

Accepted Answer

A) True 
 B)False

Question 20

MATCH
-A(n)_____ is a free or paid software download that links users to a wide range of goods and services,media and text content,social media platforms,search engines,and the like.

Accepted Answer

A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes 
A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes

Exam 4: Social Media: Living in the Connected World

What are the steps that companies need to take while resolving an ethical or legal mistake that has occurred during social media marketing?

Which of the following is an example of a bookmarking site?

What is the role of a social media strategist and social media developer in social media marketing?

MATCH -The process of tracking,measuring,and evaluating a firm's social media marketing initiatives is called _____.

Not-for-profit organizations use social media to connect with the general public,the business community,and each other.

Social media efforts customize marketers' approach to targeted audiences more than many types of traditional marketing.

The primary decision maker who runs a firm's social media program is called a(n)_____.

How do blogs and microblog postings help companies to market their products?

What are the different rules of engagement in social media marketing?

MATCH -Websites such as Facebook and LinkedIn that provide virtual communities through which people can share information,post opinions,and increase their circle of online friends are referred to as _____.

Sharon Rice is part of a team that handles the social media marketing campaign of a company.She is responsible for managing external engagement with customers in social media channels such as Facebook,Twitter,and other blogging sites.Sharon can be regarded as a(n)_____.

Which of the following best describes the function of social media tools?

MATCH -A platform where users can post news items or links to outside articles,then vote on which postings get the most prominent display is known as a(n)_____.

Directing consumers to a specific landing page for a marketing campaign,rather than the company's home page first,helps potential consumers to participate in a conversation with the marketers.

​As usage of social media marketing continues to increase,marketers are learning that content is a big key to success of any campaign.More specifically,they understand that an effective social media marketing campaign (SMM)has which of the following qualities:

The rules of engagement for social media mainly focus on making the exchange between marketers and their targeted audience overly positive for the customers.

Describe the ways in which consumers rely on social media for their buying decisions.

Most online shoppers who start with search engines do so because these provide the greatest amount of information about products and companies.

Marketers direct some parts of their social media marketing efforts toward trust building in order to facilitate the two-way conversation between the company and the consumer.

MATCH -A(n)_____ is a free or paid software download that links users to a wide range of goods and services,media and text content,social media platforms,search engines,and the like.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

As usage of social media marketing continues to increase,marketers are learning that content is a big key to success of any campaign.More specifically,they understand that an effective social media marketing campaign (SMM)has which of the following qualities: