Exam 4: Social Media: Living in the Connected World

In order for a social media marketing plan to succeed,the content of its messages must:

Eons.com is a website for baby boomers that allows members to find friends,share experiences on various topics,and post photos and videos.It also provides information on health,fitness,retirement and insurance,and access to various special interest groups.Eons.com is an example of a _____.

All companies follow a standard format for social media marketing plans.

​Jon is in charge of measuring the impact of his firm's social media plan.For which of the following tasks is he likely to be responsible?

The first step in creating a social media marketing plan is to write an executive summary.

Which of the following is true about a social media marketing plan?

​While consumers are heavy users of social media,it should be noted that businesses are big users of social media as a means of connecting with existing and potential customers.Which one of the following statements is false about consumer and business use of social media?

A person who oversees the social media analytics function in a firm's social media campaign is responsible for measuring the results of the marketing effort.

MATCH -A(n)_____ is a platform that allows users to post messages and hold conversations on specified topics.

The rules of engagement for social media are meant to:

​As the hiring manager for a firm that relies heavily on social media marketing,you are always looking for new talent.Now you need someone who will manage external engagement with customers on Facebook,Twitter,and blogs.What job title should you advertise?

A(n)_____ is a free or paid software download that links users to a wide range of goods and services,media and text content,social media platforms,search engines,and the like.

Matt Reed works for the marketing team at a mobile manufacturing company and is responsible for creating content and generating discussions on social media sites regarding the company's product releases and other lifestyle conversations.His responsibilities in the marketing team are similar to those of a _____.

​Social media is not just for profit-oriented companies.Not-for-profit companies have discovered a variety of effective uses for social media in their business models.For example,non-profits use social media to ___________ the public about a situation or cause.They also use social media to _________ donations or other types of funding.Most often,they will use social media to _________ an event for fundraising or educational purposes.

Sparks,a manufacturer of smart phones and tablets,is currently gathering information on demographics to pinpoint the audience for its social media marketing campaign.In other words,Sparks is collecting information on:

Differentiate between online forums and blogging sites.

Which of the following social media platforms allow users to report on the happenings in their communities and then vote on which postings get the most prominent display on the site?

Every social network has its own search engine,which allows users to search for topics that interest them.

The basis for social media is conversation.

​Your new marketing assistant just handed you a presentation that you are to give on the phases of an effective social media marketing campaign.One of the slides lists the phases of a typical campaign as follows: Goal setting Develop strategies Target audience Produce content Implement the plan Monitor Measure Is there anything wrong with the ordering of these phases?