Question 1

The overview of a social media marketing plan describes the overall market conditions and the firm's current position in social media.

Accepted Answer

A) True 
 B)False

Question 2

Each year,the network HGTV (Home and Garden Television)builds a dream home and invites the public (age 18 and over)to register for a chance to win the home.HGTV allows people to enter once each day for a chance to win the home.Which quality of social media marketing effective campaign development is HGTV utilizing with their Dream Home promotion?

Accepted Answer

A) ​Offering discounts, gifts or other special deals in exchange for participation 
B) ​Invitations to generate content 
C) ​Shareworthy text and images 
D) ​Relevant information 
A) ​Offering discounts, gifts or other special deals in exchange for participation 
B) ​Invitations to generate content 
C) ​Shareworthy text and images 
D) ​Relevant information

Question 3

The content programmer of a social news site decides which news postings get the most prominent display on the site.

Accepted Answer

A) True 
 B)False

Question 4

Business-to-business (B2B)firms rarely use social media for marketing their businesses.

Accepted Answer

A) True 
 B)False

Question 5

Badoo is a global,multilingual,social media platform that provides an opportunity for its members to meet new people in their locality,share daily activities,and post opinions on different topics.Badoo is a type of _____.

Accepted Answer

A) application 
B) social networking site 
C) bookmarking site 
D) blogging site 
A) application 
B) social networking site 
C) bookmarking site 
D) blogging site

Question 6

Well-written social media policies of a firm are consistent with its organizational culture and values.

Accepted Answer

A) True 
 B)False

Question 7

MATCH
-Individuals who are capable of affecting the opinions and actions of others are called _____.

Accepted Answer

A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes 
A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes

Question 8

The executive summary of a social media marketing plan is said to be effective if:

Accepted Answer

A) it provides an expert view on the competitors' presence in the social media, including the platforms they choose and their overall effectiveness. 
B) it clearly describes the overall market conditions and the firm's current position in social media. 
C) it effectively defines the methods for monitoring, measuring, and managing the social media marketing efforts. 
D) it gives compelling reasons as to why the plan should be adopted by the firm. 
A) it provides an expert view on the competitors' presence in the social media, including the platforms they choose and their overall effectiveness. 
B) it clearly describes the overall market conditions and the firm's current position in social media. 
C) it effectively defines the methods for monitoring, measuring, and managing the social media marketing efforts. 
D) it gives compelling reasons as to why the plan should be adopted by the firm.

Question 9

Social media helps marketers to connect with influencers.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following types of social media platforms allow their users to create an online profile of biographical data including photos and information such as employment,education,and relationship status,and to invite friends to join their circle?

Accepted Answer

A) Social news sites 
B) Blogging sites 
C) Microblogs 
D) Social networking sites 
A) Social news sites 
B) Blogging sites 
C) Microblogs 
D) Social networking sites

Question 11

Blunk is a service that allows users to send updates through posts that contain only a few words.These updates are sent to the users who have signed up to receive them.Blunk can be regarded as a(n)_____.

Accepted Answer

A) blogging site 
B) social networking site 
C) microblog 
D) online forum 
A) blogging site 
B) social networking site 
C) microblog 
D) online forum

Question 12

​You know that your customers use social media to learn about your product and to conduct research about it.But you don't believe they use social media to make final purchase decisions.A coworker says you're wrong.What argument(s)does he make?

Accepted Answer

A) ​Online reviews are a primary driver of purchase decisions. 
B) ​Social media create a new customer-service access point. 
C) ​Consumers only discuss products on social media after making a final purchase decision. 
D) ​Consumers rely on social media to learn about products, conduct research, and make final purchase decisions. 
E) ​Online reviews are a growing but currently insignificant influence on final purchase decisions. 
A) ​Online reviews are a primary driver of purchase decisions. 
B) ​Social media create a new customer-service access point. 
C) ​Consumers only discuss products on social media after making a final purchase decision. 
D) ​Consumers rely on social media to learn about products, conduct research, and make final purchase decisions. 
E) ​Online reviews are a growing but currently insignificant influence on final purchase decisions.

Question 13

The first question marketers ask when they begin to develop strategies for any marketing effort including social media is:

Accepted Answer

A) ​Who are we trying to reach? 
B) ​What is our budget? 
C) ​Which tactics should we implement? 
D) ​Which product(s) or service(s) should we promote? 
A) ​Who are we trying to reach? 
B) ​What is our budget? 
C) ​Which tactics should we implement? 
D) ​Which product(s) or service(s) should we promote?

Question 14

_____ involves creating and distributing relevant and targeted material to attract and engage an audience,with the goal of driving them to a desired action.

Accepted Answer

A) Content marketing 
B) Social media monitoring 
C) Crowdsourcing 
D) Social bookmarking 
A) Content marketing 
B) Social media monitoring 
C) Crowdsourcing 
D) Social bookmarking

Question 15

​Marketers face a new set of ethical and legal issues as social media becomes more essential to the success of the firm's marketing strategies.Moreover,as the social media landscape continues to evolve and expand,new ethical situations continue to appear.As a marketer,it is almost guaranteed that you or your organization will eventually make a mistake with your use of social media.So,when you make that certain-to-occur mistake with social media,which of the following should you do?

Accepted Answer

A) ​Immediately hire a public relations firm to do damage control. 
B) ​Limit all communications with external media sources. 
C) ​Hold a press conference to deny all allegations. 
D) ​Try to deflect the blame for the mistake to something or someone else. 
E) ​Be accountable and take action to resolve the issue. 
A) ​Immediately hire a public relations firm to do damage control. 
B) ​Limit all communications with external media sources. 
C) ​Hold a press conference to deny all allegations. 
D) ​Try to deflect the blame for the mistake to something or someone else. 
E) ​Be accountable and take action to resolve the issue.

Question 16

Jason is creating his profile on LinkedIn and hopes the content will attract potential employers to consider him for a career opportunity.He is trying to leverage his background,skills,and education to gain a position in a marketing research consulting firm.He knows that employers are seeking candidates who are proficient in SPSS,Excel,Google Analytics,and have excellent writing and verbal communication skills.He uses these capabilities throughout his profile since he understands the importance of search engine optimization.Which quality of social media marketing campaign development is Jason using as he creates content for his LinkedIn profile?

Accepted Answer

A) ​targeted keywords 
B) ​strong brand focus 
C) ​invitation to generate content 
D) ​focus on the audience 
A) ​targeted keywords 
B) ​strong brand focus 
C) ​invitation to generate content 
D) ​focus on the audience

The overview of a social media marketing plan describes the overall market conditions and the firm's current position in social media.

The content programmer of a social news site decides which news postings get the most prominent display on the site.

Business-to-business (B2B)firms rarely use social media for marketing their businesses.

Badoo is a global,multilingual,social media platform that provides an opportunity for its members to meet new people in their locality,share daily activities,and post opinions on different topics.Badoo is a type of _____.

Well-written social media policies of a firm are consistent with its organizational culture and values.

MATCH -Individuals who are capable of affecting the opinions and actions of others are called _____.

The executive summary of a social media marketing plan is said to be effective if:

Social media helps marketers to connect with influencers.

Which of the following types of social media platforms allow their users to create an online profile of biographical data including photos and information such as employment,education,and relationship status,and to invite friends to join their circle?

Blunk is a service that allows users to send updates through posts that contain only a few words.These updates are sent to the users who have signed up to receive them.Blunk can be regarded as a(n)_____.

You know that your customers use social media to learn about your product and to conduct research about it.But you don't believe they use social media to make final purchase decisions.A coworker says you're wrong.What argument(s)does he make?

The first question marketers ask when they begin to develop strategies for any marketing effort including social media is:

_____ involves creating and distributing relevant and targeted material to attract and engage an audience,with the goal of driving them to a desired action.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 4: Social Media: Living in the Connected World

The overview of a social media marketing plan describes the overall market conditions and the firm's current position in social media.

The content programmer of a social news site decides which news postings get the most prominent display on the site.

Business-to-business (B2B)firms rarely use social media for marketing their businesses.

Badoo is a global,multilingual,social media platform that provides an opportunity for its members to meet new people in their locality,share daily activities,and post opinions on different topics.Badoo is a type of _____.

Well-written social media policies of a firm are consistent with its organizational culture and values.

MATCH -Individuals who are capable of affecting the opinions and actions of others are called _____.

The executive summary of a social media marketing plan is said to be effective if:

Social media helps marketers to connect with influencers.

Which of the following types of social media platforms allow their users to create an online profile of biographical data including photos and information such as employment,education,and relationship status,and to invite friends to join their circle?

Blunk is a service that allows users to send updates through posts that contain only a few words.These updates are sent to the users who have signed up to receive them.Blunk can be regarded as a(n)_____.

​You know that your customers use social media to learn about your product and to conduct research about it.But you don't believe they use social media to make final purchase decisions.A coworker says you're wrong.What argument(s)does he make?

The first question marketers ask when they begin to develop strategies for any marketing effort including social media is:

_____ involves creating and distributing relevant and targeted material to attract and engage an audience,with the goal of driving them to a desired action.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

You know that your customers use social media to learn about your product and to conduct research about it.But you don't believe they use social media to make final purchase decisions.A coworker says you're wrong.What argument(s)does he make?