Exam 14: Marketing Channels and Supply Chain Management

Direct selling is a marketing channel that moves goods directly from producer to the:

Freight forwarders act as transportation intermediaries,consolidating shipments to gain lower rates for their customers.

Producers and dealers whose sales volumes represent a substantial percentage of total sales in the market area will be guilty of violating the Clayton Act if they enter into exclusive dealing agreements.

Pipelines can accommodate shipments of a large number of products.

Discuss the three classes of freight carriers.

Match each item with the correct statement below. -A VMS that coordinates channel activities through formal agreements among participants is called a(n)_____.

KitchenAid has established an electronic storefront so that its customers can purchase mixers and accessories from its website.This establishment of electronic storefront is likely to result in a _____ conflict between KitchenAid and its retailers.

Lands' End products are sold through catalogs,the Internet,and Sears retail stores.The Lands' End brand practices dual distribution.

Bremer Jewelry has two locations in Illinois within 60 miles of each other and is the only jewelry store to carry the Hearts on Fire diamond jewelry line.Bremer has negotiated with Hearts on Fire to be the only retailer within a 150-mile radius of both store locations and believes that this arrangement provides a competitive advantage to the store.What type of distribution does Bremer Jewelry have with Hearts on Fire?​

Define reverse channels.List some factors that have contributed to the increasing importance of reverse channels.How do firms operate reverse channels?

Railroads control the largest share of the freight business in the United States as measured by ton-miles.

Define marketing intermediaries.Give two examples.

Which of the following types of services involves an intermodal coordination system between motor carriers and water carriers?

Direct selling is an important option for goods requiring extensive demonstrations in persuading customers to buy.

Which of the following modes of transportation is typically associated with high frequency of shipment?

A&S Corp.regularly ships its products to its warehouses.The company ships three truckloads of merchandise biweekly using the services of the same trucking company.The trucking company on its part provides A&S Corp.a subsidized rate because it gets regular business from A&S Corp.The discounted rate thus charged is called a _____ rate.

Match each item with the correct statement below. -A condition that results when individual operations achieve their objectives but interfere with progress toward broader organizational goals is referred to as _____.

Unit trains run back and forth between single loading points and single destinations to deliver a commodity.

Common carriers operate under much looser regulations than contract carriers.

Conflicts resulting from disagreements among channel members at the same level,such as two or more wholesalers or two or more retailers,or among marketing intermediaries of the same type are called _____ conflicts.