Question 1

Designers of a physical distribution system begin by establishing acceptable levels of customer service.

Accepted Answer

A) True 
 B)False

Question 2

​Now that you're working in a physical distribution capacity,you need to understand the differences among freight carriers.Primarily,your company delivers its goods via FedEx,UPS,and the United States Postal Service.These carriers have the following properties in common:

Accepted Answer

A) ​They are government-owned. 
B) ​They are common carriers. 
C) ​They are private carriers. 
D) ​They are contract carriers. 
E) ​They observe no rate or service regulations. 
A) ​They are government-owned. 
B) ​They are common carriers. 
C) ​They are private carriers. 
D) ​They are contract carriers. 
E) ​They observe no rate or service regulations.

Question 3

Frito Lay is owned by Pepsi and has a variety of billion dollar brands such as Doritos,Cheetos,Lays,and Ruffles.​ These famous snack brands are available in a wide variety of sizes at almost every store location and vending center - from gas stations,to dollar stores,grocery stores,drug stores and super centers.Which level of distribution intensity does Frito Lay utilize?

Accepted Answer

A) ​intensive 
B) ​exclusive 
C) ​selective 
D) ​cooperative 
A) ​intensive 
B) ​exclusive 
C) ​selective 
D) ​cooperative

Question 4

Service firms market primarily through long distribution channels.

Accepted Answer

A) True 
 B)False

Question 5

A(n)_____ is an intermediary that takes title to the goods it handles and then distributes these goods to retailers,other distributors,or sometimes end consumers.

Accepted Answer

A) agent 
B) wholesaler 
C) broker 
D) drop shipper 
A) agent 
B) wholesaler 
C) broker 
D) drop shipper

Question 6

Which of the following is true of the role of distribution channels in a firm's marketing strategy?

Accepted Answer

A) They complicate the exchange process by increasing the number of marketplace contacts necessary to make a sale. 
B) They lead to discrepancies in the market's assortment of goods and services between the producers and the buyers. 
C) They standardize exchange transactions by setting expectations for products including the transfer process itself. 
D) They deter the buyers' search for specific goods to fill their needs, as well as the sellers' attempt to learn what buyers want. 
A) They complicate the exchange process by increasing the number of marketplace contacts necessary to make a sale. 
B) They lead to discrepancies in the market's assortment of goods and services between the producers and the buyers. 
C) They standardize exchange transactions by setting expectations for products including the transfer process itself. 
D) They deter the buyers' search for specific goods to fill their needs, as well as the sellers' attempt to learn what buyers want.

Question 7

Which of the following modes of transportation has the lowest transport cost?

Accepted Answer

A) Railroads 
B) Water carriers 
C) Air freight 
D) Trucks 
A) Railroads 
B) Water carriers 
C) Air freight 
D) Trucks

Question 8

Which of the following is true of pipelines as a transportation alternative?

Accepted Answer

A) They provide the most efficient way for moving bulky commodities over long distances. 
B) They control the largest share of the freight business as measured by ton-miles. 
C) They can accommodate shipments of only a small number of products. 
D) They represent the fastest method of transportation of products especially crude oil. 
A) They provide the most efficient way for moving bulky commodities over long distances. 
B) They control the largest share of the freight business as measured by ton-miles. 
C) They can accommodate shipments of only a small number of products. 
D) They represent the fastest method of transportation of products especially crude oil.

Question 9

Define supply chain.Describe a manufacturing supply chain with an example.

Accepted Answer

The supply chain is the complete sequenc

Question 10

Discuss the concept of protective packaging and materials handling.

Accepted Answer

A materials handling system is a set of

Question 11

A merchant wholesaler is an independently owned wholesaler that takes title to the goods.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is a condition that results when individual operations achieve their objectives but interfere with progress toward broader organizational goals?

Accepted Answer

A) Optimism bias 
B) Suboptimization 
C) Framing problem 
D) Horizontal conflict 
A) Optimism bias 
B) Suboptimization 
C) Framing problem 
D) Horizontal conflict

Question 13

A VMS that coordinates channel activities through formal agreements among participants is called a(n)_____ marketing system.

Accepted Answer

A) corporate 
B) community 
C) administered 
D) contractual 
A) corporate 
B) community 
C) administered 
D) contractual

Question 14

A franchise is a type of contractual marketing system in which:

Accepted Answer

A) a wholesaler develops a line of private brands to be stocked by the retailers. 
B) a wholesaler or dealer agrees to meet the operating requirements of a manufacturer. 
C) a group of retailers establish a shared wholesaling operation to help them compete with chains. 
D) a dominant channel member exercises its power to achieve channel coordination. 
A) a wholesaler develops a line of private brands to be stocked by the retailers. 
B) a wholesaler or dealer agrees to meet the operating requirements of a manufacturer. 
C) a group of retailers establish a shared wholesaling operation to help them compete with chains. 
D) a dominant channel member exercises its power to achieve channel coordination.

Question 15

Horizontal territorial restrictions result from agreements between retailers or wholesalers to avoid competition among sellers of products from the same producer.

Accepted Answer

A) True 
 B)False

Question 16

Match each item with the correct statement below.
-Businesses that provide transportation services as for-hire carriers to the general public are called _____.

Accepted Answer

A) distribution channel 
B) forward integration 
C) logistics 
D) dual distribution 
E) direct selling
F)intensive distribution
G)selective distribution
H)exclusive distribution
I)tying agreement
J)backward integration
K)administered marketing system
L)corporate marketing system
M)contractual marketing system
N)private carriers
O)materials handling system
P)franchise
Q)common carriers
R)upstream management
S)suboptimization
T)downstream management 
A) distribution channel 
B) forward integration 
C) logistics 
D) dual distribution 
E) direct selling
F)intensive distribution
G)selective distribution
H)exclusive distribution
I)tying agreement
J)backward integration
K)administered marketing system
L)corporate marketing system
M)contractual marketing system
N)private carriers
O)materials handling system
P)franchise
Q)common carriers
R)upstream management
S)suboptimization
T)downstream management

Question 17

Match each item with the correct statement below.
-An organized system of marketing institutions that enhances the physical flow of goods and services,along with ownership title,from producer to consumer or business user is called a(n)_____.

Accepted Answer

A) distribution channel 
B) forward integration 
C) logistics 
D) dual distribution 
E) direct selling
F)intensive distribution
G)selective distribution
H)exclusive distribution
I)tying agreement
J)backward integration
K)administered marketing system
L)corporate marketing system
M)contractual marketing system
N)private carriers
O)materials handling system
P)franchise
Q)common carriers
R)upstream management
S)suboptimization
T)downstream management 
A) distribution channel 
B) forward integration 
C) logistics 
D) dual distribution 
E) direct selling
F)intensive distribution
G)selective distribution
H)exclusive distribution
I)tying agreement
J)backward integration
K)administered marketing system
L)corporate marketing system
M)contractual marketing system
N)private carriers
O)materials handling system
P)franchise
Q)common carriers
R)upstream management
S)suboptimization
T)downstream management

Question 18

Product recalls and repairs are handled through reverse channels.

Accepted Answer

A) True 
 B)False

Question 19

When the same branded product is carried in competing retail pharmacies,discount houses,department stores,and convenience stores,the marketing channel conflict that can result is referred to as:

Accepted Answer

A) cross-channel conflict. 
B) vertical conflict. 
C) exclusive conflict. 
D) horizontal conflict. 
A) cross-channel conflict. 
B) vertical conflict. 
C) exclusive conflict. 
D) horizontal conflict.

Question 20

When a producer decides to advertise products on its website and sell them online,while continuing to distribute products to its current retailer customer base,the decision is likely to result in horizontal channel conflict.

Accepted Answer

A) True 
 B)False

Designers of a physical distribution system begin by establishing acceptable levels of customer service.

Now that you're working in a physical distribution capacity,you need to understand the differences among freight carriers.Primarily,your company delivers its goods via FedEx,UPS,and the United States Postal Service.These carriers have the following properties in common:

Service firms market primarily through long distribution channels.

A(n)_____ is an intermediary that takes title to the goods it handles and then distributes these goods to retailers,other distributors,or sometimes end consumers.

Which of the following is true of the role of distribution channels in a firm's marketing strategy?

Which of the following modes of transportation has the lowest transport cost?

Which of the following is true of pipelines as a transportation alternative?

Define supply chain.Describe a manufacturing supply chain with an example.

Discuss the concept of protective packaging and materials handling.

A merchant wholesaler is an independently owned wholesaler that takes title to the goods.

Which of the following is a condition that results when individual operations achieve their objectives but interfere with progress toward broader organizational goals?

A VMS that coordinates channel activities through formal agreements among participants is called a(n)_____ marketing system.

A franchise is a type of contractual marketing system in which:

Horizontal territorial restrictions result from agreements between retailers or wholesalers to avoid competition among sellers of products from the same producer.

Match each item with the correct statement below. -Businesses that provide transportation services as for-hire carriers to the general public are called _____.

Match each item with the correct statement below. -An organized system of marketing institutions that enhances the physical flow of goods and services,along with ownership title,from producer to consumer or business user is called a(n)_____.

Product recalls and repairs are handled through reverse channels.

When the same branded product is carried in competing retail pharmacies,discount houses,department stores,and convenience stores,the marketing channel conflict that can result is referred to as:

When a producer decides to advertise products on its website and sell them online,while continuing to distribute products to its current retailer customer base,the decision is likely to result in horizontal channel conflict.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 14: Marketing Channels and Supply Chain Management

Designers of a physical distribution system begin by establishing acceptable levels of customer service.

​Now that you're working in a physical distribution capacity,you need to understand the differences among freight carriers.Primarily,your company delivers its goods via FedEx,UPS,and the United States Postal Service.These carriers have the following properties in common:

Service firms market primarily through long distribution channels.

A(n)_____ is an intermediary that takes title to the goods it handles and then distributes these goods to retailers,other distributors,or sometimes end consumers.

Which of the following is true of the role of distribution channels in a firm's marketing strategy?

Which of the following modes of transportation has the lowest transport cost?

Which of the following is true of pipelines as a transportation alternative?

Define supply chain.Describe a manufacturing supply chain with an example.

Discuss the concept of protective packaging and materials handling.

A merchant wholesaler is an independently owned wholesaler that takes title to the goods.

Which of the following is a condition that results when individual operations achieve their objectives but interfere with progress toward broader organizational goals?

A VMS that coordinates channel activities through formal agreements among participants is called a(n)_____ marketing system.

A franchise is a type of contractual marketing system in which:

Horizontal territorial restrictions result from agreements between retailers or wholesalers to avoid competition among sellers of products from the same producer.

Match each item with the correct statement below. -Businesses that provide transportation services as for-hire carriers to the general public are called _____.

Match each item with the correct statement below. -An organized system of marketing institutions that enhances the physical flow of goods and services,along with ownership title,from producer to consumer or business user is called a(n)_____.

Product recalls and repairs are handled through reverse channels.

When the same branded product is carried in competing retail pharmacies,discount houses,department stores,and convenience stores,the marketing channel conflict that can result is referred to as:

When a producer decides to advertise products on its website and sell them online,while continuing to distribute products to its current retailer customer base,the decision is likely to result in horizontal channel conflict.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Now that you're working in a physical distribution capacity,you need to understand the differences among freight carriers.Primarily,your company delivers its goods via FedEx,UPS,and the United States Postal Service.These carriers have the following properties in common: