Exam 14: Marketing Channels and Supply Chain Management

The biggest advantage of a physical distribution system is that its components are independent and hence,a decision in one area is unlikely to affect the functioning of the other components.

Discuss the legal problems associated with exclusive distribution.

Match each item with the correct statement below. -Controlling part of the supply chain that involves raw materials,inbound logistics,and warehouse and storage facilities is called _____.

AAA Insurance Company specializes in property and casualty insurance for individuals such as automobile and home insurance.The company has their own branch offices across the United States with representatives who only market AAA insurance policies.In addition,consumers can get quotes and purchase via the AAA web portal.AAA Insurance also works with independent insurance agents as a way to maximize their coverage in the marketplace.AAA insurance is utilizing ______.​

NikSnak,a popular potato wafers brand,is most likely to use an exclusive distribution strategy.

​You are considering the purchase of a McDonald's franchise.If the sale goes through,you will be involved in a marketing system known as a:

Large facilities offer economies of scale in facilities and materials handling systems; per-unit costs for these systems decrease as volume increases.

The management at Vision,a company that specializes in high-end eyewear,was dissatisfied with the performance of the marketing intermediaries' in promoting its products.The company decided to sell its products only through standalone,exclusive boutiques owned and maintained by Vision.This is an example of:

High sales volume spreads selling costs over a large number of items,generating adequate returns from direct sales.

Freight carriers are classified as common carriers,contract carriers,and private carriers.Which of the transactions below was completed using a contract carrier? ​

Match each item with the correct statement below. -_____ is a marketing strategy in which a producer on its own establishes sales contact with its product's final users.

Match each item with the correct statement below. -The process through which a firm attempts to control downstream distribution is called _____.

The dominant and controlling member of a marketing channel is known as a:

The terms "transportation" and "physical distribution" can be used interchangeably because these terms carry the same meaning.

A third-party (contract)logistics firm is a company that specializes in handling logistics activities for other firms.

Which of the following marketing intermediaries will most economically cover the markets for products sold in small units?

Dual distribution is the movement of products through more than one channel to reach the firm's target market.

Channels designed to return goods to their producers are called _____ channels.

Which mode of transportation is very slow in speed,is low cost and offers very high levels of flexibility in handling?​

A planned channel system designed to improve distribution efficiency and cost-effectiveness by integrating various functions throughout the distribution chain is called a(n)_____ marketing system.