Exam 14: Marketing Channels and Supply Chain Management

Not-for-profit organizations tend to distribute their products through long,multi-level channels using wholesalers as intermediaries.

Manufacturers of specialty or luxury goods limit the number of retailers that can carry their products.

Physical distribution refers to a broad range of activities aimed at efficient movement of finished goods from the end of the production line to the consumer.

Sales of Kathleen's baked goods have begun to increase dramatically.She is selling online,but many customers in her core region are asking about local outlets where they can make immediate purchases.Kathleen has no desire to open and operate a retail outlet herself,but she also does not want her product sold beside a generic cookie in a supermarket.What type of distribution will Kathleen investigate for her premium baked goods?​

In transportation,a class rate is the standard rate for a specific commodity moving between any pair of destinations.

​Deborah relies on direct selling to market her jewelry designs.She uses all of the following approaches and tools except:

Your company's leathergoods are very well received in the marketplace.But you still have not been able to resolve the issue of packaging.These bags and briefcases have to be packaged substantially so your customer receives a flawless product,but you have to come up with a solution that will allow the consumer to recycle all that packaging in some way.You decide to solicit suggestions from the staff on how to either implement a recycling program or devise some other packaging methodology that is environmentally friendly.What marketing channel are you managing? Select the best answer from the choices below.​

An intermodal coordination system between motor carriers and water carriers is known as​

A wholesaler is an intermediary that takes title to the goods it handles and then distributes these goods to retailers,other distributors,or sometimes end consumers.

An enterprise resource planning (ERP)system is a software system that consolidates data from among a firm's various business units.

The number of intermediaries through which a manufacturer distributes its goods in a particular market is referred to as _____.

Match each item with the correct statement below. -A contractual arrangement in which a wholesaler or retailer agrees to meet the operating requirements of a manufacturer is called a(n)_____.

Each mode of transportation has its own unique characteristics,and logistics managers select the best options for their specific transportation needs.For this particular job,you decide that your products should be transported via a combination of the three major modes of transportation that control the largest share of the freight business.How will you be transporting your products? ​

​Your first exposure to channel conflict came when you decided to offer your handmade soap through your own website in addition to the skin care boutiques that carry it.The retailers lost no time complaining to your sales representatives.You were involved in ________conflict.

Common carriers move freight via all modes of transport.

Delacruz Trade Bindery is a family-owned business with two locations-one in the Mid-Atlantic and one in the southern United States.Delacruz has been in business now for ten years,and the business has grown to include clients all along the East Coast.For the last five years,Dave Delacruz,Jr.has been in charge of purchasing,inventory control,and shipping,all of which have gotten complex beyond Pop Delacruz's ability.But this fall,however,Dave Jr.is headed to graduate school out of state.What resource may be available to Pop Delacruz to help him manage his supply chain? Select the best answer from the choices below.​

The strategy of selective distribution involves distributing a product through a limited number of channels.

​Which of the following is true regarding franchises?

Bubble,a company that manufactures gums and candies,distributes its products through all possible channels.One can pick up a Bubble's product from just about anywhere-department stores,general stores,convenience stores,and even local pharmacies.Which of the following distribution strategy is being employed by Bubble?

A type of intermodal service where motor carriers pick-up local shipments and deliver them to local destinations where they are then transported to airports near these locations is known as ​