Exam 14: Marketing Channels and Supply Chain Management

Which of the following best represents a set of activities that move production inputs and other goods within factories,warehouses,and transportation terminals?

Match each item with the correct statement below. -_____ refers to the movement of products through more than one channel to reach the firm's target market.

The dominant and controlling member of a marketing channel is called the channel captain.

Most consumers purchase products from retailers,but a marketer considers many factors when deciding which marketing channel to use.Which statement below identifies the four major factors in selecting a marketing channel? ​

Marketing channels increase the number of marketplace contacts necessary to make a sale.

Which of the following modes of transportation provides the most efficient way for moving bulky commodities over long distances?

The complete sequence of suppliers and activities that contribute to the creation and delivery of goods and services is known as the supply chain.

Exclusive distribution allows greater market coverage than any other distribution strategy.

Customer service standards state the goals and define acceptable performance for the quality of service that a firm expects to deliver to its customers.

A marketing channel is an organized system of marketing institutions and their interrelationships that enhances the physical flow and ownership of products from producer to consumer or business user.

Order processing is an important component of the physical distribution system.What are four major activities involved in order processing?​

If producers set up closed sales territories that substantially decrease competition,then it is in violation of the Federal Trade Commission Act and provisions of the Sherman and Clayton Acts.

Compare and contrast wholesalers and agents/brokers.

The logistics manager of a major manufacturer is aware that there is a lack of communication and coordination among the physical distribution departments that he is overseeing.Specifically,the materials handlers are lobbying upper management for a packaging system that would make their department more efficient; but it would increase costs for other departments exponentially because of the adjustments they would need to make to accommodate the new packaging system.There is certainly room for discussion on the matter for the future but,for now,the manager has to ward off a problem that threatens to be serious.What is the manager's concern?​

When a producer grants exclusive rights to a wholesaler or retailer to sell its products in a specific geographic region it practices intensive distribution.

The management at Granger Industries is evaluating their distribution system to determine if cost-cutting measures will impact performance.Ralph,an employee with experience in the implementation of total quality management programs,suggests that the company should consider synergies between elements of the distribution system instead of judging each activity on its own merits.Ralph is trying to avoid:

Tandy Corporation has its own distribution network that transports its products to its own retail stores.This is an example of a corporate marketing system.

The U.S.Supreme Court has ruled that closed sales territories may meet the legal criteria if:

Businesses must manage logistics in order to maximize customer value.What are three methods for managing logistics? ​

What is a vertical marketing system? Distinguish between forward integration and backward integration.