Exam 14: Marketing Channels and Supply Chain Management

Which of the following distribution strategies seeks to distribute a product through a limited number of channels?

Define dual distribution.Why do marketers usually adopt a dual strategy? Give some examples of firms that employ dual distribution.

When choosing a distribution strategy,manufacturers also focus on developing and maintaining relationships with those in their marketing channels.What is this concept called? Select the best answer from the choices below.​

Which of the following is the most widely used form of intermodal coordination?

Business products tend to move through longer marketing channels than consumer products.

Which of the following modes of transportation ranks highest in terms of availability in different locations?

Discuss the three types of contractual marketing systems.

Tim works for an ice-cream manufacturer.Tim's department handles the supplies of dairy,nuts,and sweeteners that go into the daily production.In addition,they make sure that the suppliers give them good quality products at an optimal price as the freshness of these products ensures the quality of the company's ice cream.Tim is most likely involved with:

ABC Corp.,a mining equipment manufacturer,provides loaders and feeder breakers for Ground Works,a mining company.ABC Corp.regularly sends information on new products as well as on upgrades for old products to the management in Ground Works.ABC Corp relies on _____ to sell its products.

A direct channel is the simplest and shortest marketing channel,but most channels involve at least one intermediary.Which statement below describes a marketing intermediary? ​

Define direct channel and direct selling.Describe the party plan as a direct selling strategy.Give an example of a firm that sells its products using the party plan.

Which of the following distribution strategies seeks to distribute a product through all available channels in a trade area?

Birky Trucking is a family-owned trucking company serving the agriculture industry in the Midwest.They have a fleet of 8 trucks and establish contracts with individual farmers or manufacturing companies who contract with farmers such as Libby's and DelMonte.Birky Trucking does not offer their services to the general public and are classified as _____ carriers.​

The supply chain begins with:

Gray goods are products manufactured abroad under license from a U.S.firm and then sold in the U.S.market in competition with that firm's own domestic output.

Logistics is the process of coordinating the flow of information,goods,and services among members of the distribution channel.

List the six major elements of the physical distribution system along with the focus area for each.

​You handle transportation issues for a chain of department stores selling clothing,furniture,and home lighting fixtures.The primary mode of transport you rely on is:

​Your first job was with a business supplier.Then you moved to a not-for-profit organization.In terms of channel lengths,you've worked primarily with ____ channels.

In piggyback operations,highway trailers and containers ride on railroad flatcars,thus combining the long-haul capacity of the train with the door-to-door flexibility of the truck.