Exam 14: Marketing Channels and Supply Chain Management

Match each item with the correct statement below. -Distribution of a product through a single wholesaler or retailer in a specific geographic region is called _____.

Selective distribution helps marketers reduce total marketing costs while establishing strong working relationships within the channel.

Match each item with the correct statement below. -A VMS that achieves channel coordination when a dominant channel member exercises its power is called a(n)_____.

The process through which a manufacturer attempts to gain greater control over inputs in its production process,such as raw materials,is called _____ integration.

Slurry pipelines are typically used for the transportation of:

One of the functions of marketing channels is to facilitate searches by both buyers and sellers.

A VMS that achieves channel coordination when a dominant channel member exercises its power is called a(n)_____ marketing system.

Standardized modular shipping containers maximize savings by limiting loading,unloading,and other handling.

When a beverage company acquires a water purification plant,it is an example of backward integration of distribution channels.

Legal provisions against pollution and conservation laws have increased the importance of reverse channels.

Brighton ​Jewelry is a manufacturer of fashionable jewelry and accessories for women such as wallets,purses,and belts.Their products are sold in specialty retail outlets as well as Brighton's own specialty stores which feature all of its products.By operating and managing their own retail outlets,Brighton is using _____ integration.

The traditional channel for consumer goods proceeds from producer to:

Shippers that transport goods via water carriers incur very low costs compared with the rates for other transportation modes.

Which of the following functions as a manufacturer's representative?

Which of the following terms represents transporters that provide service solely for internally generated freight?

Piggyback service is the most widely used form of intermodal coordination.

An agent,who connects small companies with the consumers,always takes possession of the goods as well as the title.

Clarke's,a popular and high-end brand of men's formalwear,has just five main distributors to cater to the five zones in the country: north,south,east,west,and central.According to the information given in this case,Clarke's uses:

Which of the following modes of transportation controls the largest share of the freight business as measured by ton-miles?

Freight carriers often charge class rates as a reward for either regular business or a large shipment.