Question 1

Organizational resources include the capabilities of the firm's production,marketing,finance,technology,and employees.

Accepted Answer

A) True 
 B)False

Question 2

All planning strategies have the goal of creating:

Accepted Answer

A) sustainable competitive advantage. 
B) undifferentiated markets. 
C) a market with no distinct segments. 
D) barriers to market entry. 
A) sustainable competitive advantage. 
B) undifferentiated markets. 
C) a market with no distinct segments. 
D) barriers to market entry.

Question 3

Employees at middle-management levels engage themselves in business unit budgets and divisional policies and procedures.

Accepted Answer

A) True 
 B)False

Question 4

The basic objectives or goals of an organization are derived from its:

Accepted Answer

A) standard operating procedures. 
B) operational plans. 
C) supervisory management strategy. 
D) mission statement. 
A) standard operating procedures. 
B) operational plans. 
C) supervisory management strategy. 
D) mission statement.

Question 5

Which of the following is a dimension of Porter's Five Forces model?

Accepted Answer

A) Bargaining power of buyers 
B) Existence of second-movers 
C) Existing firms in the business environment 
D) Rivalry among strategic business units 
A) Bargaining power of buyers 
B) Existence of second-movers 
C) Existing firms in the business environment 
D) Rivalry among strategic business units

Question 6

In addition to the four forces of the Five Forces Model,which of the following influences rivalry among competitors?

Accepted Answer

A) Decreased availability of information of competitors 
B) Decreased consumption during a lull in the economy 
C) Lack of differentiation between products 
D) Lack of major differences in pricing strategies 
A) Decreased availability of information of competitors 
B) Decreased consumption during a lull in the economy 
C) Lack of differentiation between products 
D) Lack of major differences in pricing strategies

Question 7

​You've just started a new job as Chief Marketing Officer for a restaurant chain,and you've learned that the marketing planning process is already underway.In fact,the first two steps have been completed.What do you need to do now?

Accepted Answer

A) ​Define the chain's mission. 
B) ​Determine the chain's specific objectives. 
C) ​Formulate a marketing strategy. 
D) ​Implement strategy. 
E) ​Assess organizational resources and opportunities. 
A) ​Define the chain's mission. 
B) ​Determine the chain's specific objectives. 
C) ​Formulate a marketing strategy. 
D) ​Implement strategy. 
E) ​Assess organizational resources and opportunities.

Question 8

You are the head of market strategies for a large media company,and you are responsible for leading the enterprise through its annual marketing planning process.Which one of the following statements is true about this process?​

Accepted Answer

A) ​Your organization's objectives are the essential set of statements that outlines its purpose and differentiates it from other organizations. 
B) ​Your organization's objectives specify the organization's goals and operational scope. 
C) ​After your firm establishes its objectives, the next step in the marketing planning process is to develop the marketing strategy. 
D) ​The last step in your marketing planning process should include an analysis of the risks and opportunities that you will face in striving to achieve your objectives. 
E) ​Your organization's objectives should be specific in describing what achievements are intended and desired. 
A) ​Your organization's objectives are the essential set of statements that outlines its purpose and differentiates it from other organizations. 
B) ​Your organization's objectives specify the organization's goals and operational scope. 
C) ​After your firm establishes its objectives, the next step in the marketing planning process is to develop the marketing strategy. 
D) ​The last step in your marketing planning process should include an analysis of the risks and opportunities that you will face in striving to achieve your objectives. 
E) ​Your organization's objectives should be specific in describing what achievements are intended and desired.

Question 9

Match each definition to the corresponding term.
-The process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives is known as _____.

Accepted Answer

A) planning 
B) marketing planning 
C) strategic planning 
D) tactical planning 
E) cash cows
F)first mover strategy
G)SWOT analysis
H)strategic window
I)marketing mix
J)product strategy
K)strategic business units
L)Porter's Five Forces
M)marketing strategy
N)dogs
O)stars
P)annual growth rate 
A) planning 
B) marketing planning 
C) strategic planning 
D) tactical planning 
E) cash cows
F)first mover strategy
G)SWOT analysis
H)strategic window
I)marketing mix
J)product strategy
K)strategic business units
L)Porter's Five Forces
M)marketing strategy
N)dogs
O)stars
P)annual growth rate

Question 10

Match each definition to the corresponding term.
-_____ identifies five competitive forces that influence planning strategies.

Accepted Answer

A) planning 
B) marketing planning 
C) strategic planning 
D) tactical planning 
E) cash cows
F)first mover strategy
G)SWOT analysis
H)strategic window
I)marketing mix
J)product strategy
K)strategic business units
L)Porter's Five Forces
M)marketing strategy
N)dogs
O)stars
P)annual growth rate 
A) planning 
B) marketing planning 
C) strategic planning 
D) tactical planning 
E) cash cows
F)first mover strategy
G)SWOT analysis
H)strategic window
I)marketing mix
J)product strategy
K)strategic business units
L)Porter's Five Forces
M)marketing strategy
N)dogs
O)stars
P)annual growth rate

Question 11

Match each definition to the corresponding term.
-In the BCG matrix,the position of an SBU along the vertical axis indicates the _____ of the market.

Accepted Answer

A) planning 
B) marketing planning 
C) strategic planning 
D) tactical planning 
E) cash cows
F)first mover strategy
G)SWOT analysis
H)strategic window
I)marketing mix
J)product strategy
K)strategic business units
L)Porter's Five Forces
M)marketing strategy
N)dogs
O)stars
P)annual growth rate 
A) planning 
B) marketing planning 
C) strategic planning 
D) tactical planning 
E) cash cows
F)first mover strategy
G)SWOT analysis
H)strategic window
I)marketing mix
J)product strategy
K)strategic business units
L)Porter's Five Forces
M)marketing strategy
N)dogs
O)stars
P)annual growth rate

Question 12

Apple iTunes is an example of a successful first mover.

Accepted Answer

A) True 
 B)False

Question 13

What is a marketing mix? In order for a product to succeed,what can be said about the variables in the marketing mix?

Accepted Answer

The marketing mix variables - product,di

Question 14

Which of the following statements is true of tactical planning?

Accepted Answer

A) It is conducted exclusively by the supervisory personnel. 
B) It is used to generate weekly plans, unit budgets, departmental rules and procedures. 
C) It is designed to determine annual budgets and long-range strategic goals. 
D) It is performed to substitute the strategic planning process in large organizations. 
A) It is conducted exclusively by the supervisory personnel. 
B) It is used to generate weekly plans, unit budgets, departmental rules and procedures. 
C) It is designed to determine annual budgets and long-range strategic goals. 
D) It is performed to substitute the strategic planning process in large organizations.

Question 15

​Within your diversified processed-food firm,there are SBUs for fruits,vegetables,dairy products,and baked goods.Each SBU has its own:

Accepted Answer

A) ​Managers 
B) ​Resources 
C) ​Objectives 
D) ​Competitors 
E) ​Portfolios 
A) ​Managers 
B) ​Resources 
C) ​Objectives 
D) ​Competitors 
E) ​Portfolios

Question 16

According to the BCG market share/market growth matrix,the SBU that produces strong cash flows which can be used to finance the growth of other SBUs is the:

Accepted Answer

A) dog. 
B) question mark. 
C) cash cow. 
D) laggard. 
A) dog. 
B) question mark. 
C) cash cow. 
D) laggard.

Question 17

Detailed organizational objectives should state specific intentions,such as "Snapple Corporation seeks to increase its share of the non-carbonated soft drink market to 25 percent within the next two years."

Accepted Answer

A) True 
 B)False

Question 18

A product strategy includes decisions about customer service,package design,brand names,trademarks,patents,and warranties.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following best represents a mission statement?

Accepted Answer

A) U.S. Army: Be all that you can be 
B) Bass Pro Shop: To be the leading merchant of outdoor recreational products, inspiring people to love, enjoy, and conserve the great outdoors 
C) Kellogg's: Breakfast cereals at a price everyone can afford 
D) Walmart: Stores big enough to make shopping interesting for every family member 
A) U.S. Army: Be all that you can be 
B) Bass Pro Shop: To be the leading merchant of outdoor recreational products, inspiring people to love, enjoy, and conserve the great outdoors 
C) Kellogg's: Breakfast cereals at a price everyone can afford 
D) Walmart: Stores big enough to make shopping interesting for every family member

Question 20

A target market is a group of customers toward whom a firm directs its marketing efforts.

Accepted Answer

A) True 
 B)False

Exam 2: Strategic Planning in Contemporary Marketing

Organizational resources include the capabilities of the firm's production,marketing,finance,technology,and employees.

All planning strategies have the goal of creating:

Employees at middle-management levels engage themselves in business unit budgets and divisional policies and procedures.

The basic objectives or goals of an organization are derived from its:

Which of the following is a dimension of Porter's Five Forces model?

In addition to the four forces of the Five Forces Model,which of the following influences rivalry among competitors?

​You've just started a new job as Chief Marketing Officer for a restaurant chain,and you've learned that the marketing planning process is already underway.In fact,the first two steps have been completed.What do you need to do now?

You are the head of market strategies for a large media company,and you are responsible for leading the enterprise through its annual marketing planning process.Which one of the following statements is true about this process?​

Match each definition to the corresponding term. -The process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives is known as _____.

Match each definition to the corresponding term. -_____ identifies five competitive forces that influence planning strategies.

Match each definition to the corresponding term. -In the BCG matrix,the position of an SBU along the vertical axis indicates the _____ of the market.

Apple iTunes is an example of a successful first mover.

What is a marketing mix? In order for a product to succeed,what can be said about the variables in the marketing mix?

Which of the following statements is true of tactical planning?

​Within your diversified processed-food firm,there are SBUs for fruits,vegetables,dairy products,and baked goods.Each SBU has its own:

According to the BCG market share/market growth matrix,the SBU that produces strong cash flows which can be used to finance the growth of other SBUs is the:

Detailed organizational objectives should state specific intentions,such as "Snapple Corporation seeks to increase its share of the non-carbonated soft drink market to 25 percent within the next two years."

A product strategy includes decisions about customer service,package design,brand names,trademarks,patents,and warranties.

Which of the following best represents a mission statement?

A target market is a group of customers toward whom a firm directs its marketing efforts.

Marketing: the Art and Science of Satisfying Customers

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

You've just started a new job as Chief Marketing Officer for a restaurant chain,and you've learned that the marketing planning process is already underway.In fact,the first two steps have been completed.What do you need to do now?

You are the head of market strategies for a large media company,and you are responsible for leading the enterprise through its annual marketing planning process.Which one of the following statements is true about this process?

Within your diversified processed-food firm,there are SBUs for fruits,vegetables,dairy products,and baked goods.Each SBU has its own: