Question 1

Effective relationship marketing often involves:

Accepted Answer

A) inside information about competitors that is not in the public domain. 
B) databases to track customer preferences. 
C) large advertising budgets aimed solely at end-users. 
D) internal sources of performance-related data. 
A) inside information about competitors that is not in the public domain. 
B) databases to track customer preferences. 
C) large advertising budgets aimed solely at end-users. 
D) internal sources of performance-related data.

Question 2

Strategic business units (SBUs)of a diversified firm have common managers,resources,objectives,and competitors.
Indicate the answer choice that best completes the statement or answers the question.

Accepted Answer

A) True 
 B)False

Question 3

The rule of three refers to the theory that in any industry,the three strongest competitors dominate between ______________ percent of the competitive market.​

Accepted Answer

A) ​60 and 80 
B) ​20 and 80 
C) ​70 and 90 
D) ​60 and 90 
E) ​50 and 95 
A) ​60 and 80 
B) ​20 and 80 
C) ​70 and 90 
D) ​60 and 90 
E) ​50 and 95

Question 4

Jenny has been appointed the marketing manager for Spark Cleaning Products.Her job focuses on decisions involving customer service,package design,brand names,and warranties.In this scenario,Jenny is closely associated with the _____ dimension of the marketing planning.

Accepted Answer

A) product strategy 
B) resource valuation and pricing 
C) retailing and distribution 
D) target market 
A) product strategy 
B) resource valuation and pricing 
C) retailing and distribution 
D) target market

Question 5

The U.S.Sports and Fitness Federation is determining where they should build their permanent training facility.They want it to be located near a populated center but it must also provide ample access to those who don't reside in cities.The federation is engaged in _____ planning.

Accepted Answer

A) strategic 
B) short-term 
C) operational 
D) economic 
A) strategic 
B) short-term 
C) operational 
D) economic

Question 6

The limited occasions when the key requirements of a market and the particular competencies of a firm best fit together are referred to as:

Accepted Answer

A) barriers to entry. 
B) strategic windows. 
C) question marks. 
D) threats. 
A) barriers to entry. 
B) strategic windows. 
C) question marks. 
D) threats.

Question 7

Which of the following would qualify as an example of a firm's weakness?

Accepted Answer

A) A bill passed by the government regarding the work timings of all organizations 
B) A competitor planning to open a new branch close to the firm's place of operations 
C) The firm's failure to pay its taxes on time leading to a poor reputation in the market 
D) A ban imposed on the use of animals for testing cosmetics 
A) A bill passed by the government regarding the work timings of all organizations 
B) A competitor planning to open a new branch close to the firm's place of operations 
C) The firm's failure to pay its taxes on time leading to a poor reputation in the market 
D) A ban imposed on the use of animals for testing cosmetics

Question 8

The number of suppliers available to a manufacturer or retailer affects the bargaining power of buyers.

Accepted Answer

A) True 
 B)False

Question 9

In terms of the BCG Matrix,which of the following SBUs are characterized by earning only low market shares in low-growth markets?

Accepted Answer

A) Stars 
B) Question marks 
C) Dogs 
D) Cash cows 
A) Stars 
B) Question marks 
C) Dogs 
D) Cash cows

Question 10

List the environmental characteristics that influence strategic decisions.What is the "rule of three?" Provide an example of this phenomenon.

Accepted Answer

Marketers do not make decisions about ta

Question 11

A strategic window is defined as a collection of situations where organizations are unable to capitalize on opportunities because of internal limitations.

Accepted Answer

A) True 
 B)False

Question 12

Assume that a firm would like to expand its product line.A complete expansion would cost $100 million,but the firm can only raise $75 million in financing.This is best classified as a(n):

Accepted Answer

A) constraint. 
B) opportunity. 
C) threat. 
D) instance of leverage. 
A) constraint. 
B) opportunity. 
C) threat. 
D) instance of leverage.

Question 13

A bill passed by the government stipulates the mandatory use of revised engine mapping and particulate filters in the automobile industry.Which of the following factors of the marketing environment has affected the automobile industry in this scenario?

Accepted Answer

A) competitive 
B) political-legal 
C) economic 
D) social-cultural 
A) competitive 
B) political-legal 
C) economic 
D) social-cultural

Question 14

Explain the forces that influence the rivalry among competitors in Porter's Five Forces Model.

Accepted Answer

The four forces of Porter Five Forces Mo

Question 15

​There are many roles played in the planning process for a typical company.Depending on the organizational level,the planning focus and the effort devoted will be different.Which of the following statements is true about planning within an organization?

Accepted Answer

A) ​In their role in the planning process, top management focuses on short-term operational objectives for the company. 
B) ​Only top management spends time focused on strategic and operational planning activities for the organization. 
C) ​Middle management employees spend more of their time focusing on planning than other levels of the organization. 
D) ​Supervisors are tasked with developing specific programs and tactics for achieving the goals of their responsibility areas. 
E) ​Middle managers are primarily focused on strategic planning considerations. 
A) ​In their role in the planning process, top management focuses on short-term operational objectives for the company. 
B) ​Only top management spends time focused on strategic and operational planning activities for the organization. 
C) ​Middle management employees spend more of their time focusing on planning than other levels of the organization. 
D) ​Supervisors are tasked with developing specific programs and tactics for achieving the goals of their responsibility areas. 
E) ​Middle managers are primarily focused on strategic planning considerations.

Question 16

SWOT analysis refers to an examination of a firm that is limited to the variables of its stability,work ethic,organizational structure,and technological expertise.

Accepted Answer

A) True 
 B)False

Question 17

Describe the aspects of strategic and tactical planning.

Accepted Answer

Strategic planning is the process of det

Question 18

Matching an internal strength with an external opportunity produces a situation known as:

Accepted Answer

A) leverage. 
B) constraint. 
C) vulnerability. 
D) plateau. 
A) leverage. 
B) constraint. 
C) vulnerability. 
D) plateau.

Question 19

​You are the head of marketing for a technology company in Boston,and you are meeting with your company's CEO to discuss a new market opportunity that you believe offers significant profit potential for the firm.You are anxious to launch an initiative to establish the firm's presence in this new market as quickly as possible.However,your CEO is a bit more cautious about the potential in this market and would prefer that you take a more conservative approach to entering the market.In fact,your CEO would rather see what others do in the market before launching the firm's initiative. ​
In order to appease your CEO,which of the following strategies should you pursue?

Accepted Answer

A) ​A target marketing strategy. 
B) ​A first mover strategy. 
C) ​A marketing research strategy. 
D) ​A product strategy. 
E) ​A second mover strategy. 
A) ​A target marketing strategy. 
B) ​A first mover strategy. 
C) ​A marketing research strategy. 
D) ​A product strategy. 
E) ​A second mover strategy.

Question 20

Decisions about distribution strategy primarily involve challenges such as:

Accepted Answer

A) how to advertise the product. 
B) how to position a product. 
C) when to raise prices to cover costs. 
D) which marketing channels to adopt. 
A) how to advertise the product. 
B) how to position a product. 
C) when to raise prices to cover costs. 
D) which marketing channels to adopt.

Effective relationship marketing often involves:

Strategic business units (SBUs)of a diversified firm have common managers,resources,objectives,and competitors. Indicate the answer choice that best completes the statement or answers the question.

The rule of three refers to the theory that in any industry,the three strongest competitors dominate between ______________ percent of the competitive market.

Jenny has been appointed the marketing manager for Spark Cleaning Products.Her job focuses on decisions involving customer service,package design,brand names,and warranties.In this scenario,Jenny is closely associated with the _____ dimension of the marketing planning.

The U.S.Sports and Fitness Federation is determining where they should build their permanent training facility.They want it to be located near a populated center but it must also provide ample access to those who don't reside in cities.The federation is engaged in _____ planning.

The limited occasions when the key requirements of a market and the particular competencies of a firm best fit together are referred to as:

Which of the following would qualify as an example of a firm's weakness?

The number of suppliers available to a manufacturer or retailer affects the bargaining power of buyers.

In terms of the BCG Matrix,which of the following SBUs are characterized by earning only low market shares in low-growth markets?

List the environmental characteristics that influence strategic decisions.What is the "rule of three?" Provide an example of this phenomenon.

A strategic window is defined as a collection of situations where organizations are unable to capitalize on opportunities because of internal limitations.

Assume that a firm would like to expand its product line.A complete expansion would cost $100 million,but the firm can only raise $75 million in financing.This is best classified as a(n):

A bill passed by the government stipulates the mandatory use of revised engine mapping and particulate filters in the automobile industry.Which of the following factors of the marketing environment has affected the automobile industry in this scenario?

Explain the forces that influence the rivalry among competitors in Porter's Five Forces Model.

There are many roles played in the planning process for a typical company.Depending on the organizational level,the planning focus and the effort devoted will be different.Which of the following statements is true about planning within an organization?

SWOT analysis refers to an examination of a firm that is limited to the variables of its stability,work ethic,organizational structure,and technological expertise.

Describe the aspects of strategic and tactical planning.

Matching an internal strength with an external opportunity produces a situation known as:

Decisions about distribution strategy primarily involve challenges such as:

Marketing: the Art and Science of Satisfying Customers

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 2: Strategic Planning in Contemporary Marketing

Effective relationship marketing often involves:

Strategic business units (SBUs)of a diversified firm have common managers,resources,objectives,and competitors. Indicate the answer choice that best completes the statement or answers the question.

The rule of three refers to the theory that in any industry,the three strongest competitors dominate between ______________ percent of the competitive market.​

Jenny has been appointed the marketing manager for Spark Cleaning Products.Her job focuses on decisions involving customer service,package design,brand names,and warranties.In this scenario,Jenny is closely associated with the _____ dimension of the marketing planning.

The U.S.Sports and Fitness Federation is determining where they should build their permanent training facility.They want it to be located near a populated center but it must also provide ample access to those who don't reside in cities.The federation is engaged in _____ planning.

The limited occasions when the key requirements of a market and the particular competencies of a firm best fit together are referred to as:

Which of the following would qualify as an example of a firm's weakness?

The number of suppliers available to a manufacturer or retailer affects the bargaining power of buyers.

In terms of the BCG Matrix,which of the following SBUs are characterized by earning only low market shares in low-growth markets?

List the environmental characteristics that influence strategic decisions.What is the "rule of three?" Provide an example of this phenomenon.

A strategic window is defined as a collection of situations where organizations are unable to capitalize on opportunities because of internal limitations.

Assume that a firm would like to expand its product line.A complete expansion would cost $100 million,but the firm can only raise $75 million in financing.This is best classified as a(n):

A bill passed by the government stipulates the mandatory use of revised engine mapping and particulate filters in the automobile industry.Which of the following factors of the marketing environment has affected the automobile industry in this scenario?

Explain the forces that influence the rivalry among competitors in Porter's Five Forces Model.

​There are many roles played in the planning process for a typical company.Depending on the organizational level,the planning focus and the effort devoted will be different.Which of the following statements is true about planning within an organization?

SWOT analysis refers to an examination of a firm that is limited to the variables of its stability,work ethic,organizational structure,and technological expertise.

Describe the aspects of strategic and tactical planning.

Matching an internal strength with an external opportunity produces a situation known as:

Decisions about distribution strategy primarily involve challenges such as:

Marketing: the Art and Science of Satisfying Customers

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

The rule of three refers to the theory that in any industry,the three strongest competitors dominate between ______________ percent of the competitive market.

There are many roles played in the planning process for a typical company.Depending on the organizational level,the planning focus and the effort devoted will be different.Which of the following statements is true about planning within an organization?