Question 1

In decentralized systems,strategic decision making is concentrated at headquarters.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is true about international divisions?

Accepted Answer

A)  The international division centralizes in several entities, without separate incorporation, and accepts all of the responsibility for international activities. 
B)  To avoid situations in which the international division is at a disadvantage in competing for production and related services, corporations need to coordinate between domestic and international operations. 
C)  The international division best serves firms with several products that vary significantly in terms of their environmental sensitivity, and when international sales and profits are quite significant compared with those of the domestic divisions. 
D)  The international division concentrates solely on manufacturing functions in order to take advantage of the economies of scale. 
A)  The international division centralizes in several entities, without separate incorporation, and accepts all of the responsibility for international activities. 
B)  To avoid situations in which the international division is at a disadvantage in competing for production and related services, corporations need to coordinate between domestic and international operations. 
C)  The international division best serves firms with several products that vary significantly in terms of their environmental sensitivity, and when international sales and profits are quite significant compared with those of the domestic divisions. 
D)  The international division concentrates solely on manufacturing functions in order to take advantage of the economies of scale.

Question 3

Short-term financial guidelines in such areas as investment,cash,and personnel are called _____.

Accepted Answer

A)  budgets 
B)  credits 
C)  plans 
D)  regulations 
A)  budgets 
B)  credits 
C)  plans 
D)  regulations

Question 4

Regional integration continues to play a major role in area restructuring.

Accepted Answer

A) True 
 B)False

Question 5

Given the size of emerging markets like China and India,a high level of localization precludes economies of scale.

Accepted Answer

A) True 
 B)False

Question 6

A(n)_____ structure combines two or more organizational dimensions simultaneously.

Accepted Answer

A)  matrix 
B)  functional 
C)  area 
D)  mixed 
A)  matrix 
B)  functional 
C)  area 
D)  mixed

Question 7

Transnational structures need to build economies of scale without being locally adaptive.

Accepted Answer

A) True 
 B)False

Question 8

An approach to organizational structure that is based on which consumer groups are served is referred to as a(n)_____.

Accepted Answer

A)  functional structure 
B)  area structure 
C)  customer structure 
D)  product structure 
A)  functional structure 
B)  area structure 
C)  customer structure 
D)  product structure

Question 9

Companies that market technologically sophisticated products display centralized organizations with worldwide product responsibilities.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is true about centers of excellence?

Accepted Answer

A)  Charismatic centers of excellence aim to build through an expert a capability in the firm that has been lacking. 
B)  Focused centers of excellence consider all areas of expertise and give equal importance to each one of them. 
C)  In virtual centers of excellence, the core individuals live and work near the firm, and avoid all forms of electronic means to communicate. 
D)  In virtual centers of excellence, all forms of knowledge are kept confidential within the firm. 
A)  Charismatic centers of excellence aim to build through an expert a capability in the firm that has been lacking. 
B)  Focused centers of excellence consider all areas of expertise and give equal importance to each one of them. 
C)  In virtual centers of excellence, the core individuals live and work near the firm, and avoid all forms of electronic means to communicate. 
D)  In virtual centers of excellence, all forms of knowledge are kept confidential within the firm.

Question 11

The budget and planning process is the major control instrument in headquarters-subsidiary relationships.

Accepted Answer

A) True 
 B)False

Question 12

CruzAuto Inc.,a leading American automobile manufacturer,has a joint venture with an Italian automobile firm to manufacture automobiles which are designed specifically for the Italian market.The Italian management team therefore plays the role of a(n)_____ in CruzAuto's global planning.

Accepted Answer

A)  implementer 
B)  strategic leader 
C)  contributor 
D)  dodger 
A)  implementer 
B)  strategic leader 
C)  contributor 
D)  dodger

Question 13

In virtual centers of excellence,the core individuals live and work around the world and keep in touch through electronic means and meetings.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is true about the early stages of international involvement in firms with little or no formal organization?

Accepted Answer

A)  All transactions are subject to a single standardized procedure. 
B)  Domestic operations assume responsibility for international marketing activities. 
C)  Consolidation of information and authority over international sales is undertaken. 
D)  The share of international operations in the sales of the corporation is initially high. 
A)  All transactions are subject to a single standardized procedure. 
B)  Domestic operations assume responsibility for international marketing activities. 
C)  Consolidation of information and authority over international sales is undertaken. 
D)  The share of international operations in the sales of the corporation is initially high.

Question 15

Companies that have adopted the glocalization approach incorporate all of the following dimensions EXCEPT:

Accepted Answer

A)  the development and communication of a clear corporate vision. 
B)  the effective management of human resource tools to broaden individual perspectives. 
C)  the integration of individual thinking and activities into the broad corporate agenda. 
D)  the policy of reinventing solutions that have already been discovered. 
A)  the development and communication of a clear corporate vision. 
B)  the effective management of human resource tools to broaden individual perspectives. 
C)  the integration of individual thinking and activities into the broad corporate agenda. 
D)  the policy of reinventing solutions that have already been discovered.

Question 16

Marketers faced with global competitive threats and opportunities have adopted global strategy formulation which requires some degree of centralization.This has resulted in _____.

Accepted Answer

A)  coordinated decentralization 
B)  centralized coordination 
C)  national autonomy 
D)  central control 
A)  coordinated decentralization 
B)  centralized coordination 
C)  national autonomy 
D)  central control

Question 17

The choice of bureaucratic controls rather than cultural controls can be justified if the company enjoys a low turnover rate.

Accepted Answer

A) True 
 B)False

Question 18

The role of a(n)_____ can be played by a highly competent national subsidiary located in a strategically critical market.

Accepted Answer

A)  contributor 
B)  black hole 
C)  implementer 
D)  strategic leader 
A)  contributor 
B)  black hole 
C)  implementer 
D)  strategic leader

In decentralized systems,strategic decision making is concentrated at headquarters.

Which of the following is true about international divisions?

Short-term financial guidelines in such areas as investment,cash,and personnel are called _____.

Regional integration continues to play a major role in area restructuring.

Given the size of emerging markets like China and India,a high level of localization precludes economies of scale.

A(n)_____ structure combines two or more organizational dimensions simultaneously.

Transnational structures need to build economies of scale without being locally adaptive.

An approach to organizational structure that is based on which consumer groups are served is referred to as a(n)_____.

Companies that market technologically sophisticated products display centralized organizations with worldwide product responsibilities.

Which of the following is true about centers of excellence?

The budget and planning process is the major control instrument in headquarters-subsidiary relationships.

CruzAuto Inc.,a leading American automobile manufacturer,has a joint venture with an Italian automobile firm to manufacture automobiles which are designed specifically for the Italian market.The Italian management team therefore plays the role of a(n)_____ in CruzAuto's global planning.

In virtual centers of excellence,the core individuals live and work around the world and keep in touch through electronic means and meetings.

Which of the following is true about the early stages of international involvement in firms with little or no formal organization?

Companies that have adopted the glocalization approach incorporate all of the following dimensions EXCEPT:

Marketers faced with global competitive threats and opportunities have adopted global strategy formulation which requires some degree of centralization.This has resulted in _____.

The choice of bureaucratic controls rather than cultural controls can be justified if the company enjoys a low turnover rate.

The role of a(n)_____ can be played by a highly competent national subsidiary located in a strategically critical market.

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters

Exam 10: Marketing Organization,Implementation,and Control

In decentralized systems,strategic decision making is concentrated at headquarters.

Which of the following is true about international divisions?

Short-term financial guidelines in such areas as investment,cash,and personnel are called _____.

Regional integration continues to play a major role in area restructuring.

Given the size of emerging markets like China and India,a high level of localization precludes economies of scale.

A(n)_____ structure combines two or more organizational dimensions simultaneously.

Transnational structures need to build economies of scale without being locally adaptive.

An approach to organizational structure that is based on which consumer groups are served is referred to as a(n)_____.

Companies that market technologically sophisticated products display centralized organizations with worldwide product responsibilities.

Which of the following is true about centers of excellence?

The budget and planning process is the major control instrument in headquarters-subsidiary relationships.

CruzAuto Inc.,a leading American automobile manufacturer,has a joint venture with an Italian automobile firm to manufacture automobiles which are designed specifically for the Italian market.The Italian management team therefore plays the role of a(n)_____ in CruzAuto's global planning.

In virtual centers of excellence,the core individuals live and work around the world and keep in touch through electronic means and meetings.

Which of the following is true about the early stages of international involvement in firms with little or no formal organization?

Companies that have adopted the glocalization approach incorporate all of the following dimensions EXCEPT:

Marketers faced with global competitive threats and opportunities have adopted global strategy formulation which requires some degree of centralization.This has resulted in _____.

The choice of bureaucratic controls rather than cultural controls can be justified if the company enjoys a low turnover rate.

The role of a(n)_____ can be played by a highly competent national subsidiary located in a strategically critical market.

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters