Question 1

An appearance at a trade show produces goodwill and allows for periodic cultivation of contacts.

Accepted Answer

A) True 
 B)False  True

Question 2

_____ refers to the interference that is caused when a message moving through a channel gets subjected to the influence of extraneous and districting stimuli.

Accepted Answer

A)  Noise 
B)  Feedback 
C)  Decoding 
D)  Disarray 
A)  Noise 
B)  Feedback 
C)  Decoding 
D)  Disarray A

Question 3

The message _____ is the path through which the message moves from source to receiver.

Accepted Answer

A)  pathway 
B)  pipeline 
C)  tunnel 
D)  channel 
A)  pathway 
B)  pipeline 
C)  tunnel 
D)  channel D

Question 4

When an exporter uses indirect exports to reach international markets,the export process is said to be _____.

Accepted Answer

A)  internalized 
B)  externalized 
C)  outsourced 
D)  localized 
A)  internalized 
B)  externalized 
C)  outsourced 
D)  localized

Question 5

What are the reasons for a firm's nonparticipation in trade fairs?

Accepted Answer

The following are among the reasons cite

Question 6

The main concern arising from the use of mega-agencies is conflict.

Accepted Answer

A) True 
 B)False

Question 7

The cost per contact for personal selling is extremely low.

Accepted Answer

A) True 
 B)False

Question 8

SigmaDrinks Inc.,a Florida-based soft drinks manufacturing company,has been providing funds to promote local cultural events in Florida.It has recently started providing funds for literary events at schools and colleges in other states too.What kind of marketing is SigmaDrinks demonstrating?

Accepted Answer

A)  Ambush marketing 
B)  Channel marketing 
C)  Sponsorship marketing 
D)  Piggyback marketing 
A)  Ambush marketing 
B)  Channel marketing 
C)  Sponsorship marketing 
D)  Piggyback marketing

Question 9

_____ marketing allows the creation of an individual relationship with each customer or prospect.

Accepted Answer

A)  Ambush 
B)  Sponsorship 
C)  Database 
D)  Undifferentiated 
A)  Ambush 
B)  Sponsorship 
C)  Database 
D)  Undifferentiated

Question 10

The major problems affecting global promotional efforts involve _____.

Accepted Answer

A)  conforming to the uniform legal standards globally 
B)  homogeneous global demands 
C)  conflicting national regulations 
D)  undifferentiated marketing demands 
A)  conforming to the uniform legal standards globally 
B)  homogeneous global demands 
C)  conflicting national regulations 
D)  undifferentiated marketing demands

Question 11

Which of the following is a kind of marketing in which the company,or one of its brands,is linked to issues such as environmental protection or children's health?

Accepted Answer

A)  Loyalty marketing 
B)  Cause-related marketing 
C)  Relationship marketing 
D)  Personalized marketing 
A)  Loyalty marketing 
B)  Cause-related marketing 
C)  Relationship marketing 
D)  Personalized marketing

Question 12

Explain crisis management.

Accepted Answer

Crisis management is becoming more forma

Question 13

The path through which the message moves from the sender to the receiver is known as the message pipeline.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is true about public relations?

Accepted Answer

A)  The public relations function is handled exclusively by the human resources department of the firm. 
B)  The employee publication is produced and edited typically by the company's external public relations. 
C)  Companies might require reactive public relations in case of any unanticipated developments in the marketplace. 
D)  The use and extent of public relations activity will remain constant irrespective of the company and the type of activity needed. 
A)  The public relations function is handled exclusively by the human resources department of the firm. 
B)  The employee publication is produced and edited typically by the company's external public relations. 
C)  Companies might require reactive public relations in case of any unanticipated developments in the marketplace. 
D)  The use and extent of public relations activity will remain constant irrespective of the company and the type of activity needed.

Question 15

A major objective of media strategy is to reach the intended target audience irrespective of the waste incurred.

Accepted Answer

A) True 
 B)False

Question 16

The public perceives advertising as more trustworthy than publicity.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is a disadvantage of direct exports?

Accepted Answer

A)  Exporters have to engage in cooperative advertising which decreases the overall promotional budget for the product. 
B)  Exporters will have no opportunity to sell the product with intermediaries. 
C)  Exporters encounter possible gatekeeping by intermediaries. 
D)  Exports have to face minor learning about sales in the markets that buy the product. 
A)  Exporters have to engage in cooperative advertising which decreases the overall promotional budget for the product. 
B)  Exporters will have no opportunity to sell the product with intermediaries. 
C)  Exporters encounter possible gatekeeping by intermediaries. 
D)  Exports have to face minor learning about sales in the markets that buy the product.

Question 18

Natural Waters Inc.is a packaged drinking water company based in Ohio.The company contributes a bottle of water to every 10 sold in the U.S.,to a foundation in Africa that supplies it to the poor.Identify the type of marketing undertaken by Natural Waters.

Accepted Answer

A)  Loyalty marketing 
B)  Cause-related marketing 
C)  Relationship marketing 
D)  Personalized marketing 
A)  Loyalty marketing 
B)  Cause-related marketing 
C)  Relationship marketing 
D)  Personalized marketing

Question 19

Which of the following is true about cause-related marketing?

Accepted Answer

A)  It is developed mainly as a response to a crisis. 
B)  It is developed to increase the firm's profits. 
C)  It is developed as a social vision and a long-term social policy. 
D)  It is developed mostly as a piecemeal effort to generate publicity. 
A)  It is developed mainly as a response to a crisis. 
B)  It is developed to increase the firm's profits. 
C)  It is developed as a social vision and a long-term social policy. 
D)  It is developed mostly as a piecemeal effort to generate publicity.

Question 20

_____ is the securing of editorial space to further marketing objectives.

Accepted Answer

A)  Public relations 
B)  Advertising 
C)  Publicity 
D)  Personal selling 
A)  Public relations 
B)  Advertising 
C)  Publicity 
D)  Personal selling

An appearance at a trade show produces goodwill and allows for periodic cultivation of contacts.

_____ refers to the interference that is caused when a message moving through a channel gets subjected to the influence of extraneous and districting stimuli.

The message _____ is the path through which the message moves from source to receiver.

When an exporter uses indirect exports to reach international markets,the export process is said to be _____.

What are the reasons for a firm's nonparticipation in trade fairs?

The main concern arising from the use of mega-agencies is conflict.

The cost per contact for personal selling is extremely low.

SigmaDrinks Inc.,a Florida-based soft drinks manufacturing company,has been providing funds to promote local cultural events in Florida.It has recently started providing funds for literary events at schools and colleges in other states too.What kind of marketing is SigmaDrinks demonstrating?

_____ marketing allows the creation of an individual relationship with each customer or prospect.

The major problems affecting global promotional efforts involve _____.

Which of the following is a kind of marketing in which the company,or one of its brands,is linked to issues such as environmental protection or children's health?

Explain crisis management.

The path through which the message moves from the sender to the receiver is known as the message pipeline.

Which of the following is true about public relations?

A major objective of media strategy is to reach the intended target audience irrespective of the waste incurred.

The public perceives advertising as more trustworthy than publicity.

Which of the following is a disadvantage of direct exports?

Natural Waters Inc.is a packaged drinking water company based in Ohio.The company contributes a bottle of water to every 10 sold in the U.S.,to a foundation in Africa that supplies it to the poor.Identify the type of marketing undertaken by Natural Waters.

Which of the following is true about cause-related marketing?

_____ is the securing of editorial space to further marketing objectives.

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Global Marketing of Services

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters

Exam 13: Advertising,Promotion,and Sales

An appearance at a trade show produces goodwill and allows for periodic cultivation of contacts.

_____ refers to the interference that is caused when a message moving through a channel gets subjected to the influence of extraneous and districting stimuli.

The message _____ is the path through which the message moves from source to receiver.

When an exporter uses indirect exports to reach international markets,the export process is said to be _____.

What are the reasons for a firm's nonparticipation in trade fairs?

The main concern arising from the use of mega-agencies is conflict.

The cost per contact for personal selling is extremely low.

SigmaDrinks Inc.,a Florida-based soft drinks manufacturing company,has been providing funds to promote local cultural events in Florida.It has recently started providing funds for literary events at schools and colleges in other states too.What kind of marketing is SigmaDrinks demonstrating?

_____ marketing allows the creation of an individual relationship with each customer or prospect.

The major problems affecting global promotional efforts involve _____.

Which of the following is a kind of marketing in which the company,or one of its brands,is linked to issues such as environmental protection or children's health?

Explain crisis management.

The path through which the message moves from the sender to the receiver is known as the message pipeline.

Which of the following is true about public relations?

A major objective of media strategy is to reach the intended target audience irrespective of the waste incurred.

The public perceives advertising as more trustworthy than publicity.

Which of the following is a disadvantage of direct exports?

Natural Waters Inc.is a packaged drinking water company based in Ohio.The company contributes a bottle of water to every 10 sold in the U.S.,to a foundation in Africa that supplies it to the poor.Identify the type of marketing undertaken by Natural Waters.

Which of the following is true about cause-related marketing?

_____ is the securing of editorial space to further marketing objectives.

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Global Marketing of Services

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters