Question 1

Cocooning leads to a decrease in the sale of video games and DVDs.

Accepted Answer

A) True 
 B)False  False

Question 2

_____ innovation makes mechanisms for established offers in established markets more effective or efficient.

Accepted Answer

A)  Product 
B)  Process 
C)  Experiential 
D)  Marketing 
A)  Product 
B)  Process 
C)  Experiential 
D)  Marketing B

Question 3

Which of the following is a result of technology?

Accepted Answer

A)  Demographic divide 
B)  Cultural clash 
C)  Population growth in the wealthiest nations 
D)  Death of distance 
A)  Demographic divide 
B)  Cultural clash 
C)  Population growth in the wealthiest nations 
D)  Death of distance D

Question 4

Companies that innovate across borders and across companies are referred to as metanational innovators.

Accepted Answer

A) True 
 B)False

Question 5

_____ innovation improves customer-touching processes.

Accepted Answer

A)  Product 
B)  Process 
C)  Experiential 
D)  Marketing 
A)  Product 
B)  Process 
C)  Experiential 
D)  Marketing

Question 6

Which of the following is true of world population?

Accepted Answer

A)  The world's wealthiest nations have the highest population. 
B)  Growth of population in the wealthier countries is a result of increased birth rate in these countries. 
C)  Growth of population in the wealthier countries is a result of immigration. 
D)  Decrease of population in the poorer countries is a result of decreased longevity. 
A)  The world's wealthiest nations have the highest population. 
B)  Growth of population in the wealthier countries is a result of increased birth rate in these countries. 
C)  Growth of population in the wealthier countries is a result of immigration. 
D)  Decrease of population in the poorer countries is a result of decreased longevity.

Question 7

Which of the following is a true eye-tracker study result?

Accepted Answer

A)  Brand information found in the center of the screen is a strong predictor of ad recognition. 
B)  Fast-forwarding viewers constrain their vision to the right of the screen. 
C)  All visitors scroll below the fold to see the ads. 
D)  Advertisements with branding in the corners lead to increased brand attitude. 
A)  Brand information found in the center of the screen is a strong predictor of ad recognition. 
B)  Fast-forwarding viewers constrain their vision to the right of the screen. 
C)  All visitors scroll below the fold to see the ads. 
D)  Advertisements with branding in the corners lead to increased brand attitude.

Question 8

The sale of which of the following products or services would decrease as a result of cocooning?

Accepted Answer

A)  Movie tickets 
B)  Video games 
C)  DVDs 
D)  Meal-preparation ingredients 
A)  Movie tickets 
B)  Video games 
C)  DVDs 
D)  Meal-preparation ingredients

Question 9

Marketing innovation is the last stage in the life cycle of a product category.

Accepted Answer

A) True 
 B)False

Question 10

Nearly all of the world population growth is now concentrated in the world's wealthiest nations.

Accepted Answer

A) True 
 B)False

Question 11

Application innovation takes existing technologies into new markets to serve new purposes.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is true of cocooning?

Accepted Answer

A)  It discourages expenses like renting of DVDs and meal-preparation ingredients. 
B)  It promotes purchases like traveling and eating out. 
C)  It was more popular before the 2001 terrorist attacks. 
D)  It is a worldwide trend of staying at home. 
A)  It discourages expenses like renting of DVDs and meal-preparation ingredients. 
B)  It promotes purchases like traveling and eating out. 
C)  It was more popular before the 2001 terrorist attacks. 
D)  It is a worldwide trend of staying at home.

Question 13

_____ innovation takes existing technologies into new markets to serve new purposes.

Accepted Answer

A)  Process 
B)  Disruptive 
C)  Application 
D)  Product 
A)  Process 
B)  Disruptive 
C)  Application 
D)  Product

Question 14

The trend in international marketing is to have a decentralized marketing mix.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following tools/techniques helps in finding out what was noticed or not noticed and what seemed to pique interest on a website?

Accepted Answer

A)  Digital video recorders 
B)  Virtual worlds 
C)  Eye-tracking technology 
D)  Functional magnetic resonance imaging 
A)  Digital video recorders 
B)  Virtual worlds 
C)  Eye-tracking technology 
D)  Functional magnetic resonance imaging

Question 16

According to recent trends,which of the following is most likely to be centralized?

Accepted Answer

A)  Budgeting process 
B)  Spending 
C)  Allocation 
D)  Marketing mix 
A)  Budgeting process 
B)  Spending 
C)  Allocation 
D)  Marketing mix

Question 17

Which of the following was a result of the economic crisis that began in 2008?

Accepted Answer

A)  Iceland seized the United Kingdom's bank funds. 
B)  The United States seized Icelandic bank funds. 
C)  Iceland was not at all affected by this crisis because of its strong banking sector. 
D)  The relationship between Iceland and the United Kingdom got seriously damaged. 
A)  Iceland seized the United Kingdom's bank funds. 
B)  The United States seized Icelandic bank funds. 
C)  Iceland was not at all affected by this crisis because of its strong banking sector. 
D)  The relationship between Iceland and the United Kingdom got seriously damaged.

Question 18

_____ innovation capitalizes on disruption to modify industry relationships.

Accepted Answer

A)  Experiential 
B)  Process 
C)  Business model 
D)  Structural 
A)  Experiential 
B)  Process 
C)  Business model 
D)  Structural

Question 19

_____ innovation makes surface modifications that improve customers' exposure to established products or processes.

Accepted Answer

A)  Product 
B)  Process 
C)  Experiential 
D)  Marketing 
A)  Product 
B)  Process 
C)  Experiential 
D)  Marketing

Question 20

Cultures around the globe will become more similar with respect to macro issues.

Accepted Answer

A) True 
 B)False

Cocooning leads to a decrease in the sale of video games and DVDs.

_____ innovation makes mechanisms for established offers in established markets more effective or efficient.

Which of the following is a result of technology?

Companies that innovate across borders and across companies are referred to as metanational innovators.

_____ innovation improves customer-touching processes.

Which of the following is true of world population?

Which of the following is a true eye-tracker study result?

The sale of which of the following products or services would decrease as a result of cocooning?

Marketing innovation is the last stage in the life cycle of a product category.

Nearly all of the world population growth is now concentrated in the world's wealthiest nations.

Application innovation takes existing technologies into new markets to serve new purposes.

Which of the following is true of cocooning?

_____ innovation takes existing technologies into new markets to serve new purposes.

The trend in international marketing is to have a decentralized marketing mix.

Which of the following tools/techniques helps in finding out what was noticed or not noticed and what seemed to pique interest on a website?

According to recent trends,which of the following is most likely to be centralized?

Which of the following was a result of the economic crisis that began in 2008?

_____ innovation capitalizes on disruption to modify industry relationships.

_____ innovation makes surface modifications that improve customers' exposure to established products or processes.

Cultures around the globe will become more similar with respect to macro issues.

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

Filters

Exam 18: New Directions and Challenges

Cocooning leads to a decrease in the sale of video games and DVDs.

_____ innovation makes mechanisms for established offers in established markets more effective or efficient.

Which of the following is a result of technology?

Companies that innovate across borders and across companies are referred to as metanational innovators.

_____ innovation improves customer-touching processes.

Which of the following is true of world population?

Which of the following is a true eye-tracker study result?

The sale of which of the following products or services would decrease as a result of cocooning?

Marketing innovation is the last stage in the life cycle of a product category.

Nearly all of the world population growth is now concentrated in the world's wealthiest nations.

Application innovation takes existing technologies into new markets to serve new purposes.

Which of the following is true of cocooning?

_____ innovation takes existing technologies into new markets to serve new purposes.

The trend in international marketing is to have a decentralized marketing mix.

Which of the following tools/techniques helps in finding out what was noticed or not noticed and what seemed to pique interest on a website?

According to recent trends,which of the following is most likely to be centralized?

Which of the following was a result of the economic crisis that began in 2008?

_____ innovation capitalizes on disruption to modify industry relationships.

_____ innovation makes surface modifications that improve customers' exposure to established products or processes.

Cultures around the globe will become more similar with respect to macro issues.

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

Filters