Question 1

Identify the characteristics for the existence of consumer culture.

Accepted Answer

In each country,the existence of a consumer culture is characterized by (1)emphasis on marketing-based exchange relationships; (2)a large proportion of the population achieving an improved standard of living; (3)a perception of consumption as an acceptable,and even desirable,activity; and (4)level and quality of consumption as an important criterion for judging others.

Question 2

Global account management (GAM)ensures that customers gain economies of scale by implementing product differentiation for each of its worldwide operations.

Accepted Answer

A) True 
 B)False  False

Question 3

_____ are individuals or organizational buyers that exhibit similar needs and tastes worldwide.

Accepted Answer

A)  Change agents 
B)  Social entrepreneurs 
C)  Ethnocentric consumers 
D)  Global consumers 
A)  Change agents 
B)  Social entrepreneurs 
C)  Ethnocentric consumers 
D)  Global consumers D

Question 4

Most emerging market countries have attained the mass consumption stage of economic development.

Accepted Answer

A) True 
 B)False

Question 5

Industrial buyers are strongly influenced by globalization.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following refers to a strategy in which the offering is placed similarly in the minds of buyers across an entire region or worldwide?

Accepted Answer

A)  Product differentiation strategy 
B)  Micro-segmentation strategy 
C)  Global positioning strategy 
D)  Niche marketing strategy 
A)  Product differentiation strategy 
B)  Micro-segmentation strategy 
C)  Global positioning strategy 
D)  Niche marketing strategy

Question 7

Jake,a U.S.citizen,displays consumer ethnocentrism if he purchases electronic gadgets that are manufactured in Japan.

Accepted Answer

A) True 
 B)False

Question 8

In business-to-business markets,global customers seek to decentralize and vary the methods of purchasing of raw materials,components,and finished goods.

Accepted Answer

A) True 
 B)False

Question 9

Inflation complicates the international buying process by distorting exchange rates and the cost of capital.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following characteristics about the government buyer is true?

Accepted Answer

A)  Selling to governments can be highly adhocratic. 
B)  Most governments have a system for opening government purchases that exceed a certain dollar value to international bids. 
C)  Governments at the federal level are not involved in the purchase of goods and services. 
D)  The nature of government procurement is the same worldwide. 
A)  Selling to governments can be highly adhocratic. 
B)  Most governments have a system for opening government purchases that exceed a certain dollar value to international bids. 
C)  Governments at the federal level are not involved in the purchase of goods and services. 
D)  The nature of government procurement is the same worldwide.

Question 11

Which of the following is a situational factor influencing the global consumer?

Accepted Answer

A)  The beliefs and attitudes based on the norms of reference groups 
B)  The income of the consumer 
C)  The sociocultural norms of a society 
D)  The geographical location and climate of a place 
A)  The beliefs and attitudes based on the norms of reference groups 
B)  The income of the consumer 
C)  The sociocultural norms of a society 
D)  The geographical location and climate of a place

Question 12

The GPA's main goal is to open government procurement to international competition.

Accepted Answer

A) True 
 B)False

Question 13

A(n)_____ is someone who maintains a network of links and personal contacts with those outside the immediate community and is willing to venture into other cultures.

Accepted Answer

A)  ethnocentric consumer 
B)  intrapreneur 
C)  provincial consumer 
D)  cosmopolitan 
A)  ethnocentric consumer 
B)  intrapreneur 
C)  provincial consumer 
D)  cosmopolitan

Question 14

Which of the following is true about the effects of culture on the global industrial buyer?

Accepted Answer

A)  In organizations with flat structures, the purchasing managers employ systematic approaches, with substantial consistency and transparency. 
B)  Industrial buyers across the world have similar attitudes toward risk. 
C)  In low uncertainty avoidance countries, marketers must work hard to convince purchasing managers to accept proposals from new vendors. 
D)  High uncertainty avoidance cultures are more innovative and open to new approaches. 
A)  In organizations with flat structures, the purchasing managers employ systematic approaches, with substantial consistency and transparency. 
B)  Industrial buyers across the world have similar attitudes toward risk. 
C)  In low uncertainty avoidance countries, marketers must work hard to convince purchasing managers to accept proposals from new vendors. 
D)  High uncertainty avoidance cultures are more innovative and open to new approaches.

Question 15

Which of the following best describes public tendering?

Accepted Answer

A)  It refers to the transfer of ownership of the business from the government to the private sector. 
B)  It refers to the tendency of the public to view domestically produced goods as superior to those produced in other countries. 
C)  It refers to the public's interest in, and openness to, acquiring goods from other countries. 
D)  It refers to the purchasing of products and services on behalf of a government agency or other public entity. 
A)  It refers to the transfer of ownership of the business from the government to the private sector. 
B)  It refers to the tendency of the public to view domestically produced goods as superior to those produced in other countries. 
C)  It refers to the public's interest in, and openness to, acquiring goods from other countries. 
D)  It refers to the purchasing of products and services on behalf of a government agency or other public entity.

Question 16

When a country evolves beyond dependence on agriculture and begins to engage in simple manufacturing of value-added goods,it is said to be in the _____ stage of economic development.

Accepted Answer

A)  traditional 
B)  take-off 
C)  mass consumption 
D)  transitional 
A)  traditional 
B)  take-off 
C)  mass consumption 
D)  transitional

Question 17

Which of the following is true about globalization?

Accepted Answer

A)  It leads to the formation of heterogeneous, individual cultures. 
B)  It leads to increasing trade barriers between nations. 
C)  It restricts the spread of free-market capitalism. 
D)  It implies that many nations are losing some autonomy. 
A)  It leads to the formation of heterogeneous, individual cultures. 
B)  It leads to increasing trade barriers between nations. 
C)  It restricts the spread of free-market capitalism. 
D)  It implies that many nations are losing some autonomy.

Question 18

Globalization implies that many nations are losing some autonomy as larger countries and corporations extend their political power around the world.

Accepted Answer

A) True 
 B)False

Question 19

Multinational firms can overcome a negative COO by having its product distributed through a well-respected intermediary in the target market.

Accepted Answer

A) True 
 B)False

Question 20

_____ is the tendency to view domestically produced goods as superior to those produced in other countries.

Accepted Answer

A)  Conspicuous consumption 
B)  Consumer ethnocentrism 
C)  Narrowcasting 
D)  World mindedness 
A)  Conspicuous consumption 
B)  Consumer ethnocentrism 
C)  Narrowcasting 
D)  World mindedness

Identify the characteristics for the existence of consumer culture.

Global account management (GAM)ensures that customers gain economies of scale by implementing product differentiation for each of its worldwide operations.

_____ are individuals or organizational buyers that exhibit similar needs and tastes worldwide.

Most emerging market countries have attained the mass consumption stage of economic development.

Industrial buyers are strongly influenced by globalization.

Which of the following refers to a strategy in which the offering is placed similarly in the minds of buyers across an entire region or worldwide?

Jake,a U.S.citizen,displays consumer ethnocentrism if he purchases electronic gadgets that are manufactured in Japan.

In business-to-business markets,global customers seek to decentralize and vary the methods of purchasing of raw materials,components,and finished goods.

Inflation complicates the international buying process by distorting exchange rates and the cost of capital.

Which of the following characteristics about the government buyer is true?

Which of the following is a situational factor influencing the global consumer?

The GPA's main goal is to open government procurement to international competition.

A(n)_____ is someone who maintains a network of links and personal contacts with those outside the immediate community and is willing to venture into other cultures.

Which of the following is true about the effects of culture on the global industrial buyer?

Which of the following best describes public tendering?

When a country evolves beyond dependence on agriculture and begins to engage in simple manufacturing of value-added goods,it is said to be in the _____ stage of economic development.

Which of the following is true about globalization?

Globalization implies that many nations are losing some autonomy as larger countries and corporations extend their political power around the world.

Multinational firms can overcome a negative COO by having its product distributed through a well-respected intermediary in the target market.

_____ is the tendency to view domestically produced goods as superior to those produced in other countries.

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters

Exam 6: Consumer,Industrial,and Government Markets

Identify the characteristics for the existence of consumer culture.

Global account management (GAM)ensures that customers gain economies of scale by implementing product differentiation for each of its worldwide operations.

_____ are individuals or organizational buyers that exhibit similar needs and tastes worldwide.

Most emerging market countries have attained the mass consumption stage of economic development.

Industrial buyers are strongly influenced by globalization.

Which of the following refers to a strategy in which the offering is placed similarly in the minds of buyers across an entire region or worldwide?

Jake,a U.S.citizen,displays consumer ethnocentrism if he purchases electronic gadgets that are manufactured in Japan.

In business-to-business markets,global customers seek to decentralize and vary the methods of purchasing of raw materials,components,and finished goods.

Inflation complicates the international buying process by distorting exchange rates and the cost of capital.

Which of the following characteristics about the government buyer is true?

Which of the following is a situational factor influencing the global consumer?

The GPA's main goal is to open government procurement to international competition.

A(n)_____ is someone who maintains a network of links and personal contacts with those outside the immediate community and is willing to venture into other cultures.

Which of the following is true about the effects of culture on the global industrial buyer?

Which of the following best describes public tendering?

When a country evolves beyond dependence on agriculture and begins to engage in simple manufacturing of value-added goods,it is said to be in the _____ stage of economic development.

Which of the following is true about globalization?

Globalization implies that many nations are losing some autonomy as larger countries and corporations extend their political power around the world.

Multinational firms can overcome a negative COO by having its product distributed through a well-respected intermediary in the target market.

_____ is the tendency to view domestically produced goods as superior to those produced in other countries.

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters