Question 1

Global marketing can be seen as a culmination of a process of international market entry and expansion.

Accepted Answer

A) True 
 B)False  True

Question 2

Which of the following are two of the most powerful globalization drivers?

Accepted Answer

A)  Concentrating investments in national markets and focusing on economies of scale 
B)  Restricting entry to geographically close markets and pushing standardized solutions on customers 
C)  Centralizing all operations of R&D and providing additional funds for research 
D)  Avoiding cost inefficiencies and duplication of effort 
A)  Concentrating investments in national markets and focusing on economies of scale 
B)  Restricting entry to geographically close markets and pushing standardized solutions on customers 
C)  Centralizing all operations of R&D and providing additional funds for research 
D)  Avoiding cost inefficiencies and duplication of effort D

Question 3

Which of the following is true about "born globals"?

Accepted Answer

A)  They build their presence in every country. 
B)  They discourage customer involvement in solving customer problems. 
C)  They solve customers' problems by pushing standardized solutions on them. 
D)  They take ideas from wherever they can be found and solutions to wherever they are needed. 
A)  They build their presence in every country. 
B)  They discourage customer involvement in solving customer problems. 
C)  They solve customers' problems by pushing standardized solutions on them. 
D)  They take ideas from wherever they can be found and solutions to wherever they are needed. D

Question 4

Globalization requires transfer of information typically between headquarters and country organizations,not the country organizations themselves.

Accepted Answer

A) True 
 B)False

Question 5

One of the benefits for international marketers that have been able to globalize is that,customer service is _____.

Accepted Answer

A)  concentrated and not dispersed in all country markets 
B)  not required because customers do not need service 
C)  standardized by the government under customer service requirements 
D)  subsidized by customer service activities in the U.S. 
A)  concentrated and not dispersed in all country markets 
B)  not required because customers do not need service 
C)  standardized by the government under customer service requirements 
D)  subsidized by customer service activities in the U.S.

Question 6

Segmentation considers the political boundaries that define markets.

Accepted Answer

A) True 
 B)False

Question 7

Discuss the environmental factors that favor the development of strategy and resource allocation on a global basis with an example.

Accepted Answer

Government barriers have fallen dramatic

Question 8

Which of the following is a pitfall that handicaps global marketing programs and contributes to their suboptimal performance?

Accepted Answer

A)  Excessive cross-subsidization 
B)  Vertical integration 
C)  Overstandardization 
D)  Adaptation 
A)  Excessive cross-subsidization 
B)  Vertical integration 
C)  Overstandardization 
D)  Adaptation

Question 9

_____ are able to exploit their success at home as a platform for expansion elsewhere.

Accepted Answer

A)  Dodgers 
B)  Extenders 
C)  Defenders 
D)  Contenders 
A)  Dodgers 
B)  Extenders 
C)  Defenders 
D)  Contenders

Question 10

A global strategy implies that a company should serve the entire globe.

Accepted Answer

A) True 
 B)False

Question 11

Avoiding cost inefficiencies is a powerful globalization driver.

Accepted Answer

A) True 
 B)False

Question 12

Executing global account management programs allows for the development of internal systems and interaction.

Accepted Answer

A) True 
 B)False

Question 13

Yummy Snacks Inc.,a leading snack manufacturer in Mexico,has all its snacks catering to local taste buds.It has recently expanded their presence in the U.S.and other countries,especially at places with sizable Mexican communities.What is the competitive strategy adopted by Yummy Snacks?

Accepted Answer

A)  Contenders 
B)  Defenders 
C)  Dodgers 
D)  Extenders 
A)  Contenders 
B)  Defenders 
C)  Dodgers 
D)  Extenders

Question 14

Why are marketers extending national account management programs across countries typically for the most important customers?

Accepted Answer

A)  To deal with the globalization of customers 
B)  To maintain a product portfolio that includes only local/regional brands 
C)  To serve and give importance to customers of a particular region than to the others 
D)  To allow local managers control over their marketing budgets so that they can respond exclusively to local customer needs 
A)  To deal with the globalization of customers 
B)  To maintain a product portfolio that includes only local/regional brands 
C)  To serve and give importance to customers of a particular region than to the others 
D)  To allow local managers control over their marketing budgets so that they can respond exclusively to local customer needs

Question 15

Markets in the _____ position will require continued commitment by management in research and development,investment in facilities,and the training of personnel at the country level.

Accepted Answer

A)  harvest/divest 
B)  divest/reject 
C)  invest/grow 
D)  dominate/divest 
A)  harvest/divest 
B)  divest/reject 
C)  invest/grow 
D)  dominate/divest

Question 16

In practice,strategic business units represent groupings organized around market similarities based on the product or service used to meet the needs of specific customers.

Accepted Answer

A) True 
 B)False

Question 17

The use of scale,financial might,or the use of a low-cost position to win market access and share refers to _____.

Accepted Answer

A)  cross-subsidization 
B)  cost inefficiencies 
C)  standardization 
D)  hard power 
A)  cross-subsidization 
B)  cost inefficiencies 
C)  standardization 
D)  hard power

Question 18

Cross-subsidization is the use of resources accumulated in one part of the world to fight a competitive battle in another.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is true about government barriers to international marketing?

Accepted Answer

A)  Global companies support governmental decisions to implement barriers on domestic marketing. 
B)  Government barriers have been implemented to discourage international marketing and concentrate only on domestic marketing. 
C)  Physical, fiscal, and technical barriers are the same globally and apply to all companies. 
D)  Barriers have fallen dramatically in the last years to further facilitate the globalization of markets. 
A)  Global companies support governmental decisions to implement barriers on domestic marketing. 
B)  Government barriers have been implemented to discourage international marketing and concentrate only on domestic marketing. 
C)  Physical, fiscal, and technical barriers are the same globally and apply to all companies. 
D)  Barriers have fallen dramatically in the last years to further facilitate the globalization of markets.

Question 20

A focus strategy is defined by its emphasis on several industrial segments.

Accepted Answer

A) True 
 B)False

Global marketing can be seen as a culmination of a process of international market entry and expansion.

Which of the following are two of the most powerful globalization drivers?

Which of the following is true about "born globals"?

Globalization requires transfer of information typically between headquarters and country organizations,not the country organizations themselves.

One of the benefits for international marketers that have been able to globalize is that,customer service is _____.

Segmentation considers the political boundaries that define markets.

Discuss the environmental factors that favor the development of strategy and resource allocation on a global basis with an example.

Which of the following is a pitfall that handicaps global marketing programs and contributes to their suboptimal performance?

_____ are able to exploit their success at home as a platform for expansion elsewhere.

A global strategy implies that a company should serve the entire globe.

Avoiding cost inefficiencies is a powerful globalization driver.

Executing global account management programs allows for the development of internal systems and interaction.

Yummy Snacks Inc.,a leading snack manufacturer in Mexico,has all its snacks catering to local taste buds.It has recently expanded their presence in the U.S.and other countries,especially at places with sizable Mexican communities.What is the competitive strategy adopted by Yummy Snacks?

Why are marketers extending national account management programs across countries typically for the most important customers?

Markets in the _____ position will require continued commitment by management in research and development,investment in facilities,and the training of personnel at the country level.

In practice,strategic business units represent groupings organized around market similarities based on the product or service used to meet the needs of specific customers.

The use of scale,financial might,or the use of a low-cost position to win market access and share refers to _____.

Cross-subsidization is the use of resources accumulated in one part of the world to fight a competitive battle in another.

Which of the following is true about government barriers to international marketing?

A focus strategy is defined by its emphasis on several industrial segments.

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters

Exam 7: Strategic Planning

Global marketing can be seen as a culmination of a process of international market entry and expansion.

Which of the following are two of the most powerful globalization drivers?

Which of the following is true about "born globals"?

Globalization requires transfer of information typically between headquarters and country organizations,not the country organizations themselves.

One of the benefits for international marketers that have been able to globalize is that,customer service is _____.

Segmentation considers the political boundaries that define markets.

Discuss the environmental factors that favor the development of strategy and resource allocation on a global basis with an example.

Which of the following is a pitfall that handicaps global marketing programs and contributes to their suboptimal performance?

_____ are able to exploit their success at home as a platform for expansion elsewhere.

A global strategy implies that a company should serve the entire globe.

Avoiding cost inefficiencies is a powerful globalization driver.

Executing global account management programs allows for the development of internal systems and interaction.

Yummy Snacks Inc.,a leading snack manufacturer in Mexico,has all its snacks catering to local taste buds.It has recently expanded their presence in the U.S.and other countries,especially at places with sizable Mexican communities.What is the competitive strategy adopted by Yummy Snacks?

Why are marketers extending national account management programs across countries typically for the most important customers?

Markets in the _____ position will require continued commitment by management in research and development,investment in facilities,and the training of personnel at the country level.

In practice,strategic business units represent groupings organized around market similarities based on the product or service used to meet the needs of specific customers.

The use of scale,financial might,or the use of a low-cost position to win market access and share refers to _____.

Cross-subsidization is the use of resources accumulated in one part of the world to fight a competitive battle in another.

Which of the following is true about government barriers to international marketing?

A focus strategy is defined by its emphasis on several industrial segments.

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters