Why Are Marketers Extending National Account Management Programs Across Countries

Why are marketers extending national account management programs across countries typically for the most important customers?

A) To deal with the globalization of customers
B) To maintain a product portfolio that includes only local/regional brands
C) To serve and give importance to customers of a particular region than to the others
D) To allow local managers control over their marketing budgets so that they can respond exclusively to local customer needs

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