Exam 4: The Economic Environment

As the life expectancy in a market extends and new target markets become available,international marketers may be able to extend their products' life cycles by _____.

_____ show how many units of currency are needed in one country to buy the amount of goods and services that the same unit of currency will buy in another country.

What is the first step an international marketer should take while making decisions regarding integrating markets?

Which of the following is an example of a free trade area?

Purchasing power parity (PPP)refers to the rate at which one country's currency can be exchanged for another country's currency.

What is the Physical Quality of Life Index (PQLI)? What are its three components?

Developed countries do not benefit from the development of human and natural resources in emerging markets.

Global aspirants are mature global companies intent on adapting their existing product lines to capture new,emerging global middle markets.

Which of the following is true about forms of economic integration in regional markets?

Income is most indicative of the market potential for most consumer and industrial products and services.

Which of the following laws states that as a family's income increases,the percentage spent on food will decrease?

_____ are companies that traditionally provide low-priced goods for the bottom-of-the-pyramid consumers in their home markets.

Decisions regarding integrating markets must be assessed from four different perspectives: the range and impact of changes resulting from integration,development of strategies to relate to these changes,organizational changes needed to exploit these changes,and strategies to influence change in a more favorable direction.

Which of the following is true about the international marketing environment?

Engel's laws state that as a family's income rises,the percentage of the money spent on food will increase.

The three components of the Physical Quality of Life Index are infant mortality,adult literacy and _____.

Maquiladoras are landscape engineers who ensure that the free trade areas along the border of two countries are neat and clean in order to attract more companies to set up businesses in these areas.

A common market is characterized by:

A country's use of computers,telephones,broadcast media,and print media is an indicator of:

The _____ provides one of the most basic indicators of market size and is in itself indicative of the potential demand for certain staple items that have universal appeal and are generally affordable.