Question 1

Which of following dimensions of culture is associated with the need for formal rules and regulations?

Accepted Answer

A)  Power distance 
B)  Individualism versus collectivism 
C)  Long-term versus short-term orientation 
D)  Uncertainty avoidance 
A)  Power distance 
B)  Individualism versus collectivism 
C)  Long-term versus short-term orientation 
D)  Uncertainty avoidance D

Question 2

Communication content depends on the product's or policy's relative advantage over existing alternatives.

Accepted Answer

A) True 
 B)False  True

Question 3

Which of the following is true about culture?

Accepted Answer

A)  It pertains only to the group being analyzed and does not translate to another group. 
B)  It has been shown that newborns have an understanding of their culture from birth and therefore it is hereditary. 
C)  It is inherently conservative, resisting change and fostering continuity. 
D)  It is difficult to articulate because culture has no distinguishing characteristics. 
A)  It pertains only to the group being analyzed and does not translate to another group. 
B)  It has been shown that newborns have an understanding of their culture from birth and therefore it is hereditary. 
C)  It is inherently conservative, resisting change and fostering continuity. 
D)  It is difficult to articulate because culture has no distinguishing characteristics. C

Question 4

Cultural universals are manifestations of the total way of life of any group of people.

Accepted Answer

A) True 
 B)False

Question 5

Religion affects the marketing of products and service delivery.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following types of tests help determine the potential acceptance and proper understanding of a proposed new product?

Accepted Answer

A)  Product tests 
B)  Brand equity tests 
C)  Gateway tests 
D)  Concept tests 
A)  Product tests 
B)  Brand equity tests 
C)  Gateway tests 
D)  Concept tests

Question 7

The division of a particular population into classes is termed _____.

Accepted Answer

A)  cultural assimilation 
B)  ethnocentrism 
C)  social stratification 
D)  acculturation 
A)  cultural assimilation 
B)  ethnocentrism 
C)  social stratification 
D)  acculturation

Question 8

Which of the following countries is associated with small power distance,low uncertainty avoidance,high individualism,and low masculinity?

Accepted Answer

A)  Australia 
B)  Sweden 
C)  China 
D)  Japan 
A)  Australia 
B)  Sweden 
C)  China 
D)  Japan

Question 9

_____ provides the basis for transcultural similarities under shared beliefs and behavior.

Accepted Answer

A)  Language 
B)  Social infrastructure 
C)  Religion 
D)  Education 
A)  Language 
B)  Social infrastructure 
C)  Religion 
D)  Education

Question 10

Which of the following is an example of country-specific experiential information?

Accepted Answer

A)  Regional integration 
B)  Tariff barriers 
C)  Program appropriateness 
D)  Government regulations 
A)  Regional integration 
B)  Tariff barriers 
C)  Program appropriateness 
D)  Government regulations

Question 11

Which of the following United States authorities,in addition to the normal business literature and its anecdotal information,publish specific country studies?

Accepted Answer

A)  The Immigration and Naturalization Service 
B)  The Department of Commerce 
C)  The Office of Foreign Assets Control 
D)  The Internal Revenue Service 
A)  The Immigration and Naturalization Service 
B)  The Department of Commerce 
C)  The Office of Foreign Assets Control 
D)  The Internal Revenue Service

Question 12

Establishing local ties during the market-development cycle develops relationships that can counter political risk.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is true about values and attitudes?

Accepted Answer

A)  In tradition-bound societies, attitude toward change is viewed with great suspicion. 
B)  Attitude toward change is basically negative in industrialized countries. 
C)  Values are the evaluation of alternatives based on attitudes. 
D)  Cultural attitudes are typically a deterrent to foreign business practices. 
A)  In tradition-bound societies, attitude toward change is viewed with great suspicion. 
B)  Attitude toward change is basically negative in industrialized countries. 
C)  Values are the evaluation of alternatives based on attitudes. 
D)  Cultural attitudes are typically a deterrent to foreign business practices.

Question 14

The basic economic infrastructure elements of a society are _____.

Accepted Answer

A)  bonding, licensure, and tariff 
B)  transportation, energy, and communication systems 
C)  housing, health, and education systems 
D)  government, bureaucracy, and compartmentalizing 
A)  bonding, licensure, and tariff 
B)  transportation, energy, and communication systems 
C)  housing, health, and education systems 
D)  government, bureaucracy, and compartmentalizing

Question 15

The unconscious allusion to one's own cultural values is known as _____ criterion.

Accepted Answer

A)  high-context 
B)  collectivist 
C)  ethnocentric 
D)  self-reference 
A)  high-context 
B)  collectivist 
C)  ethnocentric 
D)  self-reference

Question 16

China,Hong Kong,and Singapore are associated with _____.

Accepted Answer

A)  low power distance and high individualism 
B)  low masculinity and high individualism 
C)  high power distance and low uncertainty avoidance 
D)  high masculinity and low power distance 
A)  low power distance and high individualism 
B)  low masculinity and high individualism 
C)  high power distance and low uncertainty avoidance 
D)  high masculinity and low power distance

Question 17

Individualism has a negative relationship with acceptance of new products.

Accepted Answer

A) True 
 B)False

Question 18

How can marketers assess the educational levels of a culture from secondary data sources?

Accepted Answer

A)  By using literacy rates and enrollment in higher education 
B)  By calculating voter turnout rates by educational attainment 
C)  By assessing the male-female sex ratio through differences in education levels 
D)  By calculating the per capita income spent on education 
A)  By using literacy rates and enrollment in higher education 
B)  By calculating voter turnout rates by educational attainment 
C)  By assessing the male-female sex ratio through differences in education levels 
D)  By calculating the per capita income spent on education

Question 19

The United States is associated with low individualism and masculinity.

Accepted Answer

A) True 
 B)False

Question 20

Describe the analytical approach to reduce the influence of one's own cultural values.Give an example of how this approach can be applied to product introduction.

Accepted Answer

The following analytical approach is rec

Which of following dimensions of culture is associated with the need for formal rules and regulations?

Communication content depends on the product's or policy's relative advantage over existing alternatives.

Which of the following is true about culture?

Cultural universals are manifestations of the total way of life of any group of people.

Religion affects the marketing of products and service delivery.

Which of the following types of tests help determine the potential acceptance and proper understanding of a proposed new product?

The division of a particular population into classes is termed _____.

Which of the following countries is associated with small power distance,low uncertainty avoidance,high individualism,and low masculinity?

_____ provides the basis for transcultural similarities under shared beliefs and behavior.

Which of the following is an example of country-specific experiential information?

Which of the following United States authorities,in addition to the normal business literature and its anecdotal information,publish specific country studies?

Establishing local ties during the market-development cycle develops relationships that can counter political risk.

Which of the following is true about values and attitudes?

The basic economic infrastructure elements of a society are _____.

The unconscious allusion to one's own cultural values is known as _____ criterion.

China,Hong Kong,and Singapore are associated with _____.

Individualism has a negative relationship with acceptance of new products.

How can marketers assess the educational levels of a culture from secondary data sources?

The United States is associated with low individualism and masculinity.

Describe the analytical approach to reduce the influence of one's own cultural values.Give an example of how this approach can be applied to product introduction.

Global Environmental Drivers

International Trade Frameworks and Policy

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters

Exam 3: The Role of Culture

Which of following dimensions of culture is associated with the need for formal rules and regulations?

Communication content depends on the product's or policy's relative advantage over existing alternatives.

Which of the following is true about culture?

Cultural universals are manifestations of the total way of life of any group of people.

Religion affects the marketing of products and service delivery.

Which of the following types of tests help determine the potential acceptance and proper understanding of a proposed new product?

The division of a particular population into classes is termed _____.

Which of the following countries is associated with small power distance,low uncertainty avoidance,high individualism,and low masculinity?

_____ provides the basis for transcultural similarities under shared beliefs and behavior.

Which of the following is an example of country-specific experiential information?

Which of the following United States authorities,in addition to the normal business literature and its anecdotal information,publish specific country studies?

Establishing local ties during the market-development cycle develops relationships that can counter political risk.

Which of the following is true about values and attitudes?

The basic economic infrastructure elements of a society are _____.

The unconscious allusion to one's own cultural values is known as _____ criterion.

China,Hong Kong,and Singapore are associated with _____.

Individualism has a negative relationship with acceptance of new products.

How can marketers assess the educational levels of a culture from secondary data sources?

The United States is associated with low individualism and masculinity.

Describe the analytical approach to reduce the influence of one's own cultural values.Give an example of how this approach can be applied to product introduction.

Global Environmental Drivers

International Trade Frameworks and Policy

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters